Social & Games - Presentation by Jan Miczaika, COO of Wooga at the NOAH 2015 Conference in London, Old Billingsgate on the 12th of November 2015.

1. Competition in mobile games
November 2015 Jan Miczaika, COO

3.  Founded in 2009
 Mobile-first game
developer, all
development in Berlin
 ~$90m Gross Sales in ’14
 290 employees from more
than 40 nations
 5 hit games in 6 years on
Facebook & mobile (iOS,
Android) in 3 genres
 Spine: Our publishing
technology platform
 Strong release pipeline
across multiple genres
Wooga at a glance

4. Current market situation
Hit driven business
Longevity of games
Market consolidation
Production value increasing

5. • Mobile to surpass console in
2015
Mobile games will generate $30.3 billion
worldwide versus console games $26.4
billion***.
High growth $30bn mobile games market
* Estimated. Source: IDC, Sept 2014; ** App Annie; *** Newzoo
4
0
500
1000
1500
2000
2010 2011 2012 2013 2014* 2015* 2016* 2017* 2018*
DeviceSalesinMillions
• >80% app revenue comes
from games**
• 98% of mobile game
revenue is F2P**
Smartphones
Tablets

6. Thousands of new apps launch
every month

7. Where even promising games fail
Even promising games with high production value
from big players fail to perform
$0.99 per download$0.41 per download
$0.96 per download
*Data based on estimations by App Annie over the course of 1 year

8. Established Hit Genres
0% 5% 10% 15% 20% 25%
Endless Runner
Tower Defense
Action
HOG
Racing
Crime
Sports
RPG
Simulation
Saga - Match 3
86%
0% 5% 10% 15% 20% 25%
Tower Defense
Endless Runner
Card Game
Quiz Game
Crime
Racing
RPG
Simulation
Build, battle, buddy up
81%
% revenue of Top 100 US Grossing – data based on estimations from App Annie

9. 90m401m901m947m121m
161m138m148m157m
Huge upside potential
2012 2013 2014 2015
* Data based on App Annie Lifetime Revenue U.S.

10.  A lot of new releases
 Hits are rare exceptions, vast majority flop
 Even hit-game creators fail with new launches
 Big hits extremely profitable over long periods of time
Few entrants Longevity
Key facts
Market Trend
Uncertainty

11. Strong pipeline with
genre extensions
Focus on execution
Selective bets on new
platforms
How we deal with such a market

12. Wooga: 5 hits in 3 genres on 3 platforms
12
Highly engaged fans playing
>4 years (> 70 mio. players)
Simulation
First hit bubble shooter on
Facebook (> 90 mio. players)
200 million installs (iOS,
Android and Facebook)
#1 free in US and top5
grossing in 54 countries
Puzzle
>$30 million sales / year
Hidden Object
Strong expertise in Puzzle, Hidden Object
& Simulation games

13. Strong pipeline with extension of genres
Existing genres New genres
Mid-Core
Apple
Watch
Hidden
Object
SimulationMatch 3
13
70% 30%

14. Focus on execution
Smart decisions from the first idea to launch
Development
Prototype games early
14
Kill unsuccessful
games fast
Launch
Products,
not games
No MVP
Launches
Live
High launch
budgets
Holistic marketing
view

15. Selective bets on new platforms

16. Strong Pipeline
Exploring new Platforms
Focus on Execution
3 STRATEGIES TO REPEATEDLY CREATE
HIT GAMES
• Further strengthen
areas of expertise
• Diversify & explore

17. Jan Miczaika, COO
Jan@wooga.com
Repeatedly creating hits.

18. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
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