Company Pitch by Julia Hoxha, Zana Technologies at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.

1. Artificial Intelligent Assistant that helps you
get and stay healthy
www.zana.com

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission MissionMission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Haoman 17, Tel Aviv

3. 1 IN 2
ADULTS IN EUROPE
use Internet to seek
for health information
72%
OF INTERNET USERS
in US look online for
health information
60%
REMAIN UNSATISFIED
with the helpfulness of
medical information/hit paywall
Opportunity
Sources: Eurostat, Pew Research Center, Geonetric

4. Recommend
In-network services,
product marketplace
Inform
Free access to trusted
medical information
Interact
Health search and
symptom assessment
Zana helps you go from health concern to solution

5. Channels
Recommendations
Symptoms
Zana Marketplace
Doctor
Panel
Medical
Knowledge
User
Profile
Solution with Zana
Artificial Intelligence System
Intelligent Assistant
Understand natural language
Reason via rigourous medical protocols
Recommendations using context
High-quality Medical Information
Licensed medical sources
Our network of doctors

6. Business Model
ADVERTISING
target to retailers & startups,
click through rate of 1.8%
MARKETPLACE
15-25% commission for purchase
with buyer conversion rate 0.3%
HEALTH ANALYTICS
services for insurance
agencies, pharma, etc.later
~1.1 Million
Revenue projected at 100K daily UVs
Financial projection in thsd. Euro

7. Market Size
160 Million
INTERNET USERS
selected EU countries
Total Available Market
85 Million
HEALTH INFORMATION SEEKERS
in target segments
Serviceable Available Market
2.1 Million
ZANA USERS
monthly UVs by 2020
Share of Market
User Segments (focus 18/19)
Young people interested in
sexual health
1 in 4 teens contracts STD each year
Patients at risk of cardiovascular
diseases
Number 1 killer disease worldwide

8. User Acquisition Strategy
Content Marketing
Social Media Ads
Partnerships
Influencer
Referrals and Affiliates
SEO

9. Health Portals
WebMD
Healthline
NIH
NHS
Drugs
EverydayHealth
Livestrong
Health Forums
HealthUnlocked
Messageboards@WebMD
MedHealth
forum@NHSHealthBoards
AI Assistants
Symptom Checkers
WebMD iTriage
AptusHealth
AskMD
Isabel
BetterMedicine
WebMD
Ada Health your.MD
GYANT Babylon
Symptomate
Zana Value Proposition
Natural Interaction
Zana converses as a human-like
assistant
In-network service integration
First to integrate a marketplace of
products in this landscape
Personal Companion
Learning user health profile over time
Competitive Landscape
DexMD
Florence

10. Zana Team
David Blazek
Business Development
Prof. Dr. Sure-Vetter
Mentor
Johannes Häfele
Coach and Bus. Angel
Julia Dungu MSc.
Software Engineering
Diana Hysi MD.
Medical Editor
Medical Advisors
Eljona Gjata M.P.S.
Design & Content
Dr. -Ing. Julia Hoxha
Co-founder & CEO
Dr. Armand Brahaj
Co-founder and CTO
Martina Hysi
Marketing
Mentors

11. Achievements
Funds raised
€163K non-dilutive funds
Needs 2019/2020
Releases
Web Portal & chat (2K UV monthly); Alexa
Team
Diverse expertise and great teamwork
Awards
Innovation awards and grants
€
Partnerships
Strategic and
commercial partners
Funding
for 15 months runway to
reach product-market fit
and profitability
€
€

12. Health
Portofolio
Chronic
Management
Health
Tracking
Doctor
Connection
Recommendations
Symptom
Checking
Health
Information
Vision

14. Contact
Feel free to get in touch with us:
julia.hoxha@zana.com armand.brahaj@zana.com
Tel:
+49 157 52 46 00 93
Web:
http://www.zana.com

15. 2014 2016
Technology
consolidation
2017 2018
EXIST
Grant
INNOLABS
Award
2020
1,5k mon. unique visitors
6K articles
1M UVs
monthly
FUND
raising
Q3
ZANA.com ZANA@Alexa
Q1
€
163K Euro raised
non-dilutive
€ €
Roadmap
Q2
Q4 Q2 Q4
MARKETPLACE
Q4
Break-Even
ZANA@Web

16. Market Segment (focus 18/19)
Bedienbar-verfügbarer Markt (SAM)
SAM – 85 M Visitors
2 Mio Zana Users
Market Reach (target EU countries)
106 Mio Internet users
TAM
85 Mio information seekers
SAM
SOM

17. www.zana.com/demo
Demo

18. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com