The 8 Essential Skills a Marketer Needs to Be Successful Today - Must have #skills to be a successful #marketer

1. Source: www.inc.com
The 8 Essential Skills a Marketer Needs to Be
Successful Today

2. Today's marketer must be
influential online and savvy with
social media marketing. To do
that, they need to be an active
participant in the social networks
that best align with their
company's business interests.
Be Influential Online

3. Marketers must be data savvy, and
able apply analytical thinking to
alter their campaigns to align with
what the data is telling them about
customer needs. If a marketer is
unable to properly interpret data it
can lead to some huge misses for
the company due to wasted efforts
targeting the wrong prospects.
Be Data Savvy

4. It is clear that technology
is the driver for many of
the changes we have seen
in marketing. It is critical
that they grasp the
strategy behind the use of
technology in the
organization and be able
to fully leverage the tools
they are given.
Skilled In Tech

5. It is imperative that a marketer
also be a researcher. They
must be able to quickly find
information that pertains to
their campaigns. Additionally,
marketers need to be able to
crowd-source to gather
relevant data points from
focus groups. Marketers need
to be able to stay on top of
industry trends and key
insights.
Be A Researcher

6. With social media, marketers
are engaging more with
customers now than ever.
Thus,customer experience is
also a skill that a marketer in
today's digital world must have.
Marketers must be in tune with
what constitutes a great
customer experience at their
organization, and it should shine
through in their campaigns.
Engage With Customers

7. A marketer must be a
skilled writer. They need to be
able to create compelling
content that tells their
company's story. Not only
should a marketer have a way
with words, but they need to
know how a thing or two about
formatting, titles, keywords,
and choosing attention-
grabbing visuals.
Be A Skilled Writer

8. A marketer needs to
be collaborative and able
to develop strong bonds with
other internal teams
like sales. Marketers also
manage many vendor
relationships. Within their
company a marketer must
keep up on all developments
on the product side.
Be Collaborative

9. A marketer that has
developed
strong leadership skills
will tell you that it is
impossible to have true
expertise within every
one of these facets of
marketing.
Develop Leadership Skills