At the May 2, 2011 Lunch Bunch with Manatee Community Foundation, we talked about the basics of social media strategy, social media policies, a little about Twitter and Blogging, and of course, Facebook. It's a good general introduction for nonprofits.

1. Lunch Bunch O’ Social Media Monday, May 2, 2011

2. Yes, I am a tree hugger. And no you do not have a copy of this presentation on your seat. I will e-mail it to you.

4. Being Strategic About Social Media

5. A Few Essential Social Media Policies

6. You Tube, Twitter & Blogging: Small Discussion

7. Facebook: The Big Boy

13. E-news campaign

15. Set some goals.

16. Listen & respond to comments/ posts.

17. Link, link, link.

19. Social media trouble What are you worried about? Confidentiality? Employee/ Volunteer Inappropriateness? Negative feedback?

21. Keep your messages on brand

27. Make it interesting & make it relevant.

28. Use your people! Interviews can be fun but talking heads are boring.

31. Tags

35. Establish your “street creds”

36. Showcase your work frequently

42. Groups that advocate for your mission, nationally or locally

43. Foundations

45. 88% of Lunch Bunch organizations to complete survey have FB pages

47. Most active users log on at least once per day

51. Has “likes” (not “friends”)

52. Has analytics (Facebook insights)

54. What’s New on Facebook Pages

60. FB Questions

61. 4 Ways to Build Your Fan Base Ask people to join you. E-mail/ Web/Facebook campaigns. Incentivize. Donor/ corporate support- $1 per “like”, lump sum for benchmarks reached.Contests/ giveaways.

63. 4 Ways to Build Your Fan Base 3. Actively participate. “Like” pages of potential partner organizations. Comment on & “like” their posts. 4. Add value. What can your audience get on your Facebook page that they cannot get anywhere else?

64. “Try not to become a man of success but a man of value.” See Content Handout

66. Have the “share” factor.

67. Involve real people.

70. It’s okay to be witty.

72. Post a bunch of times within a short period of time (like a couple of hours).

73. Invite people to the same event repeatedly.

75. 43% of Facebook users who “unlike” a brand do so because of too much push marketing -ExactTarget.com

76. You don’t need custom tabs for Facebook to work for you. But here’s a great example…

77. Realize Bradenton

82. Measuring Success on Facebook “Wait, what am I trying to accomplish here?” “Who am I trying to reach?” “What do I want them to do?”

86. Security

87. Staff Participation

89. Thank you. Susie Bowiesusie@CFSarasota.org941.556.7104