Learn more about how nonprofits are using Facebook to connect with donors, volunteers, members and other constituents in this presentation prepared by Susie Bowie of the Community Foundation of Sarasota County and Suzanne Dameron of Lime Communications.

1. Nonprofits On Facebook:Real Life Examples of What’s Working Tuesday, March 22, 2011

4. What’s new on Facebook pages

5. Power status updates and other tools

8. You can do it well without all the “extras.”

11. E-news campaign

13. Set some goals.

14. Respond to comments/ posts.

15. Link, link, link.

17. Most active users log on at least once per day

21. “Likes” not “friends”

22. Has analytics

23. Is what you need to representyour organization

25. What’s New on Facebook Pages

34. Develop a Facebook Voice.

35. It’s the voice of your organization or program, only a little more relaxed and conversational…never unprofessional.

36. Mote Aquarium (Mar 18) Name that Penguin (Mascot)! Mote is getting pumped up for Penguin Island by debuting a brand new penguin mascot this month. This stylish bird will soon be strutting — er, waddling — around Sarasota, but it still needs one thing: a cool name…..

38. Facebook Strategy

40. Customized FB Page.

43. Content – Powered up! Links, Video,Reframe the issue post by post.

44. Distribution Channels – Protect name.

45. Metrics – Guide every decision.

47. Executes its mission through 3 core strategies: Advancing the medicine and science of lupus Creating awareness of the disease and advocating on behalf of all people with lupus Supporting people with lupus and their professional health care providers

48. Customized FB Page.

51. Content – Advocacy & Activism

58. Offer special incentives to follow you on FB…what can’t you get elsewhere?

59. Share the love. Shout out to your peeps.

61. Season of Sharing“Hey, it’s Susie. I know you care about people like your neighbors and kids at school who are on the verge of Homelessness. Please “like” us on FB. I would be so grateful if you would share our FB page on your profile—please send this to all of your friends who also care about this issue.”

66. Keep your fans emotionally invested in your mission & ask for money sparingly on Facebook

69. Wants to re-define charity

70. 100% of donations go to water projects. Operating costs covered by private group of donors

71. Prove every completed project using photos & GPS coordinates in Google maps

74. Simple Messages.

75. Compelling content especially video.

77. Achieving Program Goals

78. Let’s strategize. Mission of the organization? Social media challenges?

80. What’s a measurable goal on Facebook?

81. How do you measure it?

84. Stay up to date with the pages that work and follow their lead.

87. Suzanne DameronSuzanne@ThinkLime.biz941.894.0922