Online Marketing Branch, LLC boosts your company\'s ROI online. Download this overview to learn why we are the agency to take you to the next step.

1. Boosting Your ROI Online
Online Marketing Branch, LLC
An Overview
www.OnlineMarketingBranch.com

2. Online Marketing Branch boosts your ROI with…
www.OnlineMarketingBranch.com

3. Email Marketing
Online Marketing Branch can customize an email marketing strategy incorporating action‐
triggered emails, transactional communication, personalized messages, and newsletters.
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It’s all about finding out what your customer wants and delivering on your promises.
Let us create that beautiful relationship between your company and your customers by
handling all aspects of email marketing including:
handling all aspects of email marketing including:
• Email marketing strategy
• Email template design
• Email copywriting
• Email service provider (ESP) evaluation and implementation
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• Service as liaison for ESP
• ESP training
• Email coding
• A/B testing
• List rebuilding
• Analytics
www.OnlineMarketingBranch.com

4. Website Services
Studies show that visitors make up their minds about a company online in just eight
seconds. An online brochure simply isn't good enough anymore. In eight seconds, visitors
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to your website should understand that your company is professional, authoritative, and
informational.
Online Marketing Branch can guide your company towards this goal by handling everything
Online Marketing Branch can guide your company towards this goal by handling everything
to do with the website including:
• Website design
• Contact relationship management system (CRM) evaluation and implementation
• Content management system (CMS) evaluation and implementation
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• Service as liaison for CRM/CMS
• CRM/CMS staff training
• Website development
• Website overhaul
• General website maintenance
• Search engine optimization
• Analytics
www.OnlineMarketingBranch.com

5. Social Media
Social media is all about listening to your customers. Where and when do you have time to
listen to your customers; and do you have the resources to join in the conversation?
li t t t dd h th t j i i th ti ?
Online Marketing Branch can guide your company through the maze of social media by
helping to evaluate the best social media creations and placements including:
• Corporate blogs
Corporate blogs
• Pages on social networking sites like Facebook and MySpace
• Twitter and other micro‐blogging platforms
• Forums
• Company wikis — external or internal
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• Widgets
• Podcasts
• Social news sites like Digg and Reddit
• Viral videos
• Virtual worlds
• Word of mouth marketing
www.OnlineMarketingBranch.com

6. Search
When your customer starts a search, she is ready to receive information about your line of
business. Shouldn’t it be your company that she finds? Online Marketing Branch ensures that
your company ranks where it should.
Search engine optimization for organic results
• Website text review and revision
• Website structure review and revision
Website structure review and revision
• External linking
• Sitemap review and revision
• Regular website updating
• Press release optimization
• Analytics
Pay‐per‐click advertising for paid results
Implementation of campaigns on major search engines including Google, Yahoo
Keyword evaluation and selection
Keyword evaluation and selection
Budget evaluation
Geographic targeting
Creation of search‐specific landing pages
Analytics, analytics, and more analytics
www.OnlineMarketingBranch.com

7. Advertising
Media buying is a quick way to get your company’s name in front of a relevant audience.
Online Marketing Branch can develop a comprehensive media buying plan to reach your
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customers where they hang out online. We can place your company on the major news
networks and the smallest blogs – wherever your target audience is, we’ll find them.
Online Marketing Branch reaches into the web using…
Online Marketing Branch reaches into the web using
• Banner ads
• Blog ads
• Email list rental
• Newsletter sponsorship
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• Homepage sponsorship
• Podcast product placements
• Pay‐per‐click advertising
• Analytics
www.OnlineMarketingBranch.com

8. Proven Results
People are talking about Principal, Nicole Skuba’s, work:
“Nicole, you are so talented and you were so conscientious in working with
us... We are going to miss you for sure.”
~ Millard Fuller, Founder, The Fuller Center for Housing
and Habitat for Humanity
Habitat for Humanity
“I worked with Nicole on several marketing initiatives and she was
always thorough, effective and insightful. Nicole had an impressive
ability to view a project, analyze it and improve it to maximize its
results. Nicole worked with me in social media and online marketing
and her versatility and competence in these emerging fields speak to
her strengths as an adaptive, involved marketer.”
~ Ricky Ribeiro, Bark+Bite Blog
Check out the case studies…
www.OnlineMarketingBranch.com

9. “We brought Nicole Skuba on in July to help
AppAssure Software, Inc. with organic leads in the short term. Not having
a site to work with I essentially asked her to do
her job with hands tied behind her back… The
Challenge: Backup and disaster recovery limited work she was able to do with the
current site has been paying off. Our goal for
current site has been paying off Our goal for
software start‐up company needed to boost August was 80 non paid leads, to date we have
seen 153 and qualification rates seem fairly
non‐paid leads asap with limited changes to constant. In my tenure this is the best month
the website. for SEO we have had.”
~ Angela Lauria, CMO
AppAssure Software, Inc.
AppAssure Software Inc
Strategy: Completed SEO strategies: Made
quick edits to the title tags and descriptions of
the website. Focused on external linking.
Submitted the website to directories and
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resources. Utilized social media to increase
links to website.
End results: Monthly leads were doubled within
two months surpassing goals.
www.OnlineMarketingBranch.com

10. Conversions
Deltek, Inc. 70
60
Challenge: Corporation was spending $10,000 50
40
40
monthly on pay‐per‐click search engine 30
marketing (PPC) with few conversions. Needed to 20
10
increase leads with PPC or they would abandon
‐
the channel for more costly endeavors.
Strategy: Revamped the PPC campaign. Turned
off all existing PPC campaigns and created a new
campaign focusing on long tail keywords, specific
campaign focusing on long‐tail keywords, specific Cost / Conversion
/
ad text, and new landing pages with whitepapers $70.00
$60.00
to draw conversions/leads. $50.00
$40.00
$30.00
End results: Tripled pay‐per‐click
End results: Tripled pay per click $20.00
conversions/leads while lowering spend by 66% $10.00
$0.00
monthly
5‐Apr
16‐Feb
23‐Feb
1‐Mar
8‐Mar
15‐Mar
22‐Mar
29‐Mar
www.OnlineMarketingBranch.com

11. Commission Videos
“I had the pleasure of working with
Challenge: Online news syndication start‐up Nicole during her time at Voxant
and Grab Networks. I worked with
and Grab Networks I worked with
company created a separate venture. It her on many engagements where
needed a full go‐to‐market marketing strategy. she had to fully define specifications
and needs to the engineering and
reporting teams. In a somewhat
Strategy: Oversaw website development web
Oversaw website development, web difficult business / technical
and print media buying, email marketing, environment, it was easy working
trade show participation, and personnel with Nicole to get the information
management. we needed to develop a product.
She had a good work ethic and was
She had a good work ethic and was
always fun to work with.”
End results: Oversaw development of and ~ Lawrence Taxson, Engineering
implemented entire brand and product within Director, Business Intelligence
Grab Networks
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five months allowing general manager to focus
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on venture capital.
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12. Grab Networks, Inc.
Challenge: Online news syndication start‐up
“I loved working with Nicole! Her
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company needed a go‐to‐market online
range of skills is amazing, doing
marketing strategy. everything from designing and
implementing eNewsletters,
Strategy: Used email list rental PPC social
Used email list rental, PPC, social performing detailed data analysis,
and writing beautiful copy for
media, and media buying to quickly build websites, newsletters, and direct
membership. Managed team of personnel, mail. She's creative, thoughtful,
vendors, and interns. ethical, and lots of fun.”
~ Dara Jones, Director of
Dara Jones Director of
Corporate Communications
End results: Increased membership from 250 to Grab Networks
15,000 in six months directly impacting
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acquisition.
www.OnlineMarketingBranch.com

13. Sirena Riley, Jazz Singer
Challenge: Jazz singer wanted to be more well‐
“@nskuba knows the #socialmedia
@nskuba knows the #socialmedia
known in the London jazz scene. Had a brand score! you got questions, she's got
new radio show online with no listeners. answers.”
~ @SirenaRiley
Strategy: Started a Twitter campaign and
Started a Twitter campaign and
positioned her Facebook account as a social
media platform. Grew her Twitter follower list
organically. Used her enigmatic personality to
create mystique and attract jazz lovers to listen
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to the online radio show.
End results: The singer’s two hour weekly show
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is now the highest rated show on the station.
www.OnlineMarketingBranch.com

14. Ready to become one of our success stories?
Nicole Skuba
Principal Consultant
P i i lC lt t
Online Marketing Branch, LLC
www.onlinemarketingbranch.com
Nicole@onlinemarketingbranch.com
Phone: 703‐463‐4280
Follow on Twitter: @nskuba