1. Alumni Consultative Group
10th March 2012
Abi Kelly
Interim Director of Public Relations

2. Public Relations overview
• Bit about me
• Scope of the role
• Immediate challenges
• Progress to date
• Emerging priorities
• Next steps

4. Scope of the Role
• Embed the new team: Move to Level 5 – PR &
Events/ Press office/Engagement
• Strategic oversight through Executive Board
• Review PR activities across the organisation
and make recommendations for
improvements

5. Immediate Challenges

6. Corporate Positioning

7. Culture and
ways of working

8. Press Office

9. Press Office

10. Website and social media

11. International PR

13. PR and Events

14. Public Lectures

15. Emerging priorities
• Social media development – as part of Digital
Campus
• Research Impact – REF case studies
• Strategic positioning - Public Affairs/ ‘Big
Picture’ stories, stakeholder bulletin
• Social Renewal PR campaign – Jan 2012
• Engagement and support for British Science
Festival – Sept 2013

16. Next Steps
• PR Think Tank – 12th March 2012
• PR Review – EB paper in April 2012
• PR Strategy – Council 10th Sept 2012