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Extracting Value from Technology John C. Henderson Nalin Kulatilaka Moving to the Edge: Leveraging Business Platforms
Exploiting Intelligence at the Edge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Is there an Emerging Business Model ?
Use Platform to Create Intelligence at the Edge Pervasive  Connectivity Sensory  Network Intelligence at the Edge
Moving to the edge: Three key challenges ,[object Object],[object Object],[object Object],Time Earn learn
Earn and Learn: A Business Platform Strategy ,[object Object],[object Object],[object Object],[object Object]
Cope with Uncertainty High Low Time Value Possible paths ? ?
Strategic Parity Depends on Competitive Conditions Time Value Strategic Parity ? ?
Navigate the Cone Time Value X X X X Learn and Adapt Reduce Downside Capture Upside
Drive Increasing Value Time Value X X X X Capture Upside
The Economics of a Business Platform ,[object Object],[object Object],[object Object],[object Object]
Business Capabilities Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Network Systems: A User’s View ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Network Systems: A Producer’s View ,[object Object],[object Object],[object Object],[object Object]
Return on investment grows rapidly with scale ,[object Object],[object Object],Size of Network Value of Network Cost of Building Network
Business Platforms: Building on Existing Theory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Edge Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Proposition: A Business Platform Enables a shift to an Edge Organization
Moving to the Edge:  Five Principles of a Business platforms ,[object Object],[object Object],[object Object],[object Object]
Five principles of a Business Capability Platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Five Principles of a Business Capability Platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leverage the Network : The Edge Organizations ,[object Object],[object Object],[object Object],[object Object]
Leadership Challanges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Moving To The Edge 2007