Social Media - What the boss needs to know

1. NVISH
Building Your Social Media Program
What The Boss Needs To Know…

2. NVISH SOLUTIONS INC. © 2010 All rights reserved
What is Social Media?
Slide 2
Join The Conversation
It’s not just a social logo
It’s A New Way To Build Your Brand
It’s not just noise and hypeIt’s not just a campaign

3. NVISH SOLUTIONS INC. © 2010 All rights reserved
Why Social Media
Slide 3
 Increased channels of communication
 Building Brand Awareness
 Lead generation
 Monitoring
 Search engine optimization
 Handle customer service
 Low cost to enter
 User generated content
 Educating potential clients
 Gather Marketing intelligence and
build trust
 Engage and influence prospects,
clients, value chain and stakeholders
 Sales
 Find new markets
 Public Relations
 Gain competitive advantage through
effective intelligence
 Announcements
 Crowdsourcing
 Involvement
Advantages for both B-to-C and B-to-B

4. NVISH SOLUTIONS INC. © 2010 All rights reserved
Benefits
Slide 4
 Brand perception
 Brand appreciation
 Peer-to-Peer acceptance
 Search engine optimization
 Linking strategy
 Low cost entry
 Open new markets
 Find consumers where they hangout
 Leverage user-generated content
 PR
 Customer service
 Quickly get the word out

5. NVISH SOLUTIONS INC. © 2010 All rights reserved
First Step
Slide 5
 Develop a strategy
 Think in terms of “engagements” not “campaigns”
 Match your social media plans to your business
objectives
• Determine best social platforms for your brand
• Develop content strategy
• Set SMART goals, benchmarks and metrics
• Interact with demographic
• Be open to new markets
• Reporting and ROI (yes!)
• Moderation
• Open two-way conversations
 Measure and adjust accordingly

6. NVISH SOLUTIONS INC. © 2010 All rights reserved
We Can Help
Slide 6
We Make Your Website More Social
Social Media Builds Brand Relationships That Last

7. NVISH SOLUTIONS INC. © 2010 All rights reserved
Social Media & Your Website
Slide 7
 Add Social Media buttons to your website
 Join conversations and become a valuable
contributor
 Allow popular bookmarking and sharing abilities
on your website
 Think of your website as a destination portal
 Ensure your visitors have a positive experience
 Provide valuable content that keeps visitors
coming back
What you can do right now….

8. NVISH SOLUTIONS INC. © 2010 All rights reserved
Our Services
Slide 8
Online Reputation
Management
Online Reputation
Management
Online media coverage -
news, blogs, forums and
other relevant sources
Online media coverage -
news, blogs, forums and
other relevant sources
Content and
Messaging
Content and
Messaging
Social Media
Marketing
Social Media
MarketingMedia MonitoringMedia Monitoring
Gain competitive
insights and identify
gaps
Gain competitive
insights and identify
gaps
Detect sentiments
around the brand
(positive ,negative and
neutral)
Detect sentiments
around the brand
(positive ,negative and
neutral)
Actionable insights-
reports, dashboards etc.
Actionable insights-
reports, dashboards etc.
Leverage media
monitoring to strategize
social media marketing
Leverage media
monitoring to strategize
social media marketing
Brand penetration and
competitive advantages
Brand penetration and
competitive advantages
Engage and influence
prospects
Engage and influence
prospects
Increase visibility and
draw traffic
Increase visibility and
draw traffic
Identify stake holdersIdentify stake holders
Community
management and forum
discussions
Community
management and forum
discussions
Establish thought
leadership
Establish thought
leadership
Content creation with
targeted keywords
Content creation with
targeted keywords
Manage social media
messaging
Manage social media
messaging
Content syndicationContent syndication
Corporate blog
maintenance and
promotion
Corporate blog
maintenance and
promotion
Assets optimization e.g.
white papers,
collaterals, case studies
etc.
Assets optimization e.g.
white papers,
collaterals, case studies
etc.

9. NVISH SOLUTIONS INC. © 2010 All rights reserved
What NVISH Will Do - And That’s Not All
Slide 9
 Help you join the conversation with relevant content
 Open a partnership that drives online presence – don’t go it alone.
 Develop and manage both digital and social media campaigns to grow customer
loyalty and brand awareness.
 Conduct surveys, market analysis and campaigns to gather valuable information
and grow brand participation.
 Have measurable benchmarks and metrics to evaluate ROI so you can make
informed decisions.
 Create company-specific crowdsourcing platforms that have a philanthropic
presence and impact.
 Measure, evaluate and improve social media engagements to improve your core
business goals.
 Grow customer loyalty by being a valued contributor.
If done right…. it’s measurable and less expensive

10. Thank You
Website: www.NVISH.com │ E-Mail: info@nvish.com │ Fax : (+1)-866-583-9527
81 Oxford St. London
W1D2EU,
United Kingdom
Phone : (+44)-207-993-4843
NVISH UK OFFICENVISH USA OFFICE
5201, Great America Pkwy,
Suite 320
Santa Clara, CA 95054
Phone : (+1)-408-730-2615
NVISH INDIA OFFICE
DLF Info City
First Floor, Tower E
Chandigarh Technology Park,
Chandigarh 160101
Phone: (+91)-172-433-7702