1. FORUM 2015
eHEALTHIN CLINICAL DEVELOPMENT 2015
BIG DATA
7-8 October // Washington, DC
Register now and save $300 with the early-bird discount
300+
Attendees
65% Pharma
& Biotech
77% Director
and above
80+ Speakers
already confirmed
SPEAKERS INCLUDE
WWW.BiGdataleaderSforum.COM | t:+44 (0)20 7384 8046 | e: TEAM@PHACILITATE.CO.UK
Dr Trent Haywood
SVP, Office of Clincial
Affairs and Chief
Medical Officer,
Bluecross BlueShield
association
Mark Pitts
VP, Enterprise
Informatics, Data
& Analytics
highmark health
Dr Howard Golub
Vice President,
Clinical Research
Walgreens
Dr Dimitris
Agrafiotis
VP & Chief Data
Officer,
covance
Dr Nicholas Marko
Chief Data
Officer
Geisinger health
System
Dr Roy Baynes
SVP, Global
Clinical
Development
merck
Frank Cunningham
International Policy
Officer, CONNECT
european
commission
Dr Peter Bergethon
Head of
Computational
Neuromedicine
Pfizer
Joe Corkery
Senior Product Manager,
Cloud Healthcare
& Life Sciences
Google
Lita Sands
Global Head,
Digital
Transformation
novartis
Shaun Braun
Vice President,
Group Information
Officer
Stryker
Dirk Schapeler
Director, Digital
Health
Bayer healthcare
SPONSORS
ALL THE VOICES UNDER ONE ROOF:
Pharma, Biotech, Payer, cro & Government

2. WWW.BiGdataleaderSforum.COM | t:+44 (0)20 7384 8046 | e: TEAM@PHACILITATE.CO.UK
8 reaSonS TO ATTEND
don’t miSS
translational strategy
Case studies on big data enrich
early development
Build an it infrastructure
Learn how to establish a big data
value chain
commercial & payer strategy
Understand how big data supports
& strengths value
Plan strategic collaborations
Filled with CIOs
engage the patient
Stories of using big data & eHealth
tools to recruit & communicate
real-world data
Discover how wearables, social
media & PROs are feeding data
into trials
era of Precision medicine
It is here. Meet the leaders.
network with all the stakeholders
Senior decision makers not just from
pharma but payers, providers,
pharmacies and patient groups
Don’t miss the only events where you can
meet all the key stakeholders involved in
big data and eHealth including:
I Big Pharma
I Biotechs
I Government
I CROs
I Payers
I Academics
Meet the budget holders that are actively
looking for big data and eHealth solutions
that will inform their drug development
process, with over 77% director level and
above.
To find out how you can meet this industry
leaders contact Sumit now on +44(0)20
7384 7969 or on sumit@phacilitate.co.uk
IN CLINICAL DEVELOPMENT 2015
Dr Trent Haywood,
SVP, Office of Clinical Affairs and Chief
Medical Officer, Bluecross BlueShield
association
Leo Barella,
VP, Enterprise IT Data Intelligence,
Bluecross BlueShield michigan
Dr John Reynders,
VP, R&D Informatics, alexion
Pharmaceuticals
Eddie Chan,
Head, Search & Evaluation, Sanofi
Dr Thomas Tsang,
Chief Medical Officer, merck healthcare
Services and Solutions
Dr Tomasz Sablinski,
Founder, transparency life Science
Dr Howard Golub,
VP, Clinical Research, Walgreens
Dr James Weatherall,
Head Advanced Analytics Centre,
astraZeneca
Dr Robert McBurney,
President & CEO, accelerated cure
Project for mS
Dr Morten Sogaard,
VP & Head Enterprise Scientific
Technology Operations, Pfizer
Prof John Quackenbush,
Co-Founder of GenoSpace,
dana-farber/harvard
Dr Thomas Defay,
Global Project Leader and Head of
Informatics, Neuroscience iMed,
astraZeneca
Dr Aaron Galaznik,
Senior Director, Real World Data and
Analytics, Pfizer
Judy Villafranca,
Senior Director, Head of Clinical Data
Management, medimmune
Dan Ringenbach,
R&D IT Director, Shire Pharmaceuticals
Rhett Alden,
Senior Director, Cloud, Sanofi
Dr Nicholas Marko,
Chief Data Officer, Geisinger health
David Isom,
Global Head, R&D Information Strategy
and Analytics, Pfizer
Dr William Daley,
VP, Medical Affairs, Aging, Business
Development & Licensing, Sanofi
Gillian Cannon,
SVP Commercial Strategy and Consumer
Insight, otsuka
Dr Omar Dabbous,
Head of Quantitative Science Payer
Evidence, GSK
Francis Rienzo,
Senior Director of Partners & Patient
Health, Sanofi
Dr Joshua Knowles,
Assistant Professor & Director of FH Clinic,
Stanford university
Dr Roy Baynes,
VP, Global Clinical Development, merck
Bill Pierce,
Chief Platform Solutions, Parexel
Carol Smolij,
Chief of Staff, Healthcare Management,
health Partners Plan
Dr Lothar Tremmel,
VP, Biostatistics & Programming, incyte
Jesse Sturino,
Head, R&D Analytics, Integration and
Innovation, GSK
Craig Richardson,
Former Head of Real World Data, Johnson
& Johnson
Mark Lelinski,
CEO - Specialty Biopharmaceuticals
Analytics, frost data capital
Shailja Dixit,
Head of Health Economic and Outcomes
Research, actavis/forest labs
Alan Go,
Chief Cardiovascular and Metabolic
Conditions Section, Kaiser Permanente
Stephen Chick,
Market VP, humana
Dr Vincent Polito,
Head of Data Science, Shire
Dr Markus Warmuth,
President & CEO, h3 Biomedicine
Dimitris K. Agrafiotis,
Vice President & Chief Data Officer,
covance
Dr Kenna Mills Shaw,
Executive Director, Institute for
Personalized Cancer Therapy,
md anderson cancer center
Scott Marshall,
Managing Director, Analytics, Precision for
medicine
Cindy Geoghegan,
Patient Advocate, Project data Sphere
Raziubbin Ali,
caremore extensivist
Mark Pitts,
VP, Enterprise Informatics, Data &
Analytics, highmark health
Katherine Wilemon,
President & CEO, fh foundation
Dr Jean-Claude ZenKlusen,
Director, The Cancer Genome Atlas,
nci, nih
Kelly Myers,
Chief Technology Officer, fh foundation
Cindy Geoghegan,
Principal, Patient and Partners llc
Karen Madden,
President, Informatics, Perkinelmer, inc.
Adriana Karaboutis, Executive Vice
President, Biogen
Raghunath Chintala, VP Information
Technology, icon
SPEAKERS

3. WWW.BiGdataleaderSforum.COM | t:+44 (0)20 7384 8046 | e: TEAM@PHACILITATE.CO.UK
8 reaSonS TO ATTEND
Speed up clinical trials
Reduce cost, time and
challenges with devices
discover apps that improve care
Gather outcomes data for HTA,
payers & patients
real-World data
Learn how to launch pragmatic
clinical & observational trials
using mobile apps
discover new disease targets
Digital medicine is accelerating
research
communicate with digital
directors in the clinic
This is not just a pharma meeting
Wellness technologies and apps
Own the disease management
space
Wearables showcase
Talks on the latest tech
disruptive innovators
Meet the startups driving the
future of medicine
“The Big Data Leaders Forum was one of the most
informative meetings I have attended. The
speakers were knowledgeable, and represented
a cross-section of stakeholders: pharmaceutical
clinical development, outcomes research,
medical affairs and information technology;
experts in complex analytics; and designers of
systems to mine and analyze various data sources.
There was ample opportunity for networking and
information sharing. The atmosphere was
energetic and collegial, and demonstrated the
potential in the rapidly growing field."
dr Joe hulihan, Global medical affairs leader,
neuroscience, Janssen
"The team at Phacilitate are not just event
coordinators. They are knowledgeable
professionals with expertise in the domains relevant
to the conferences they build. As such, you can
expect insightful quality in the speaking lineup, the
networking mechanisms and the overall context of
the meeting. Coupled with world class service,
they are a machine for “can’t miss” events."
James mielke, managing director, the center for
dynamic data analytics, rutgers, the State
university of new Jersey
Frank Cunningham,
International Policy Officer, CONNECT,
european commission
Mihaela Cozmi,
Director, Human Factors Engineering,
hospira
Dr Lode Dewulf,
VP and Chief Patient Affairs Officer, ucB
Dr Soeren Mattke,
Managing Director, rand health advisory
Services
Dirk Schapeler,
Director, Digital Health, Bayer healthcare
Dr Peter Bergethon,
Head of Computational Neuroscience,
Pfizer
Nina Mian,
Head of Biomedical Informatics,
astraZeneca
Michael Wahlster,
CEO, imPact
Kristian Ranta,
CEO and Co-Founder, mendor
Dr David Howe,
CEO, luminacare
Dan Vàhdat,
CTO & Co-Founder, medopad
Omri Shor,
CEO, mediSafe
Dr Lee Kallenbach,
Principal, Research & Data Analytics,
Practice fusion
Prof Stanley Shaw,
Co-Director, Center for Assessment
Technology & Continuous Health
(CATCH), harvard medical School
Dr David Albert,
Founder & Chief Medical Officer, alivecor
Dale Jessop,
CTO, exco intouch
Daphne Psacharopoulos,
SVP Client Services & Strategic Initiatives,
Patientslikeme
Dr Doreen Grech,
Director, External Partnerships, CNS
Practice, ucB
Alaa Hamed,
Head, Global Evidence and Value
Development, Genzyme
Ian Kremer,
Executive Director, lead coalition
Steve Monnier,
Vice President, ihealth labs
Dr Symantha Melemed,
Senior Director, Oncology Tailoring, eli lilly
Alexander Pelletier,
Director of Digital Innovation, Boston
children’s hospital
Dr Sandeep Pulim,
CMIO, @Point of care
Trish Nettleship,
Director Social Media & Influence, ucB
Nigel Hughes,
Director, Integrative Healthcare
Informatics, Janssen
Dr Brian Choi,
Chief Medical Information Officer, the
George Washington medical faculty
associates
Dr Vivek Narayan,
Founder, CEO, Gormonjee
Anthony Caparso,
Chief Scientist, autonomic technologies
Roozbeh Ghaffari,
CTO, mc10
Troy Astorino,
Co-Founder & CTO, Picnichealth
Josh Stein,
CEO, adheretech
Dr Leonardo Valentino,
Head, Hemophilia & Blood Disorders,
Baxalta
Dr David Lee Scher,
Cardiac Electrophysiologist, the heart
Group of lancaster General health
Lita Sands,
Global Head, Digital Transformation,
novartis
Dr Jean-Claude ZenKlusen,
Director, The Cancer Genome Atlas, nci,
nih
Shaun Braun,
Vice President, Group Information Officer,
Stryker
John Dornan,
Executive Director, ceo roundtable on
cancer
Joe Corkery,
Senior Product Manager, Cloud
Healthcare & Life Sciences, Google
Dr Kal Patel,
Head of Digital Health, amgen
Sara Church,
Head of Patient Adherence and
Engagement, amgen
SPEAKERS

4. day one // WEDNESDAY 7TH OCTOBER 2015
morninG Plenary
I Responding to disruption and real world data science innovation
- where will big data and eHealth have greatest impact, utility
and value on patient outcomes?
I Generating real world evidence and leveraging it to inform
clinical trial design, render better decisions and reduce the cost
of care.
I Why increased data sharing rewards great science
I Using big data to influence and enrich the translational strategy
I Mining genotype / phenotype data to characterise patients,
improve protocol design
I Identifying sub-populations & determining end points
I Informing dose response in early phase development
I How / when might wearable devices being used to feed data
into trials
I How might real-time data, wellness applications, social media and
PROs be leveraged to support the clinical evidence package?
I How enterprise scientific workflow environment drives innovation
I Data sharing, pooling and pre-competitive collaboration
I How can we utilize EHR data?
I Impact of Cloud Computing on Clinical Trials
I Integrating and making novel data visualization technologies
accessible
I Using clinical dashboards to drive clinical trial metrics
I Building an IT strategy and digital enablement across worldwide
business capabilities
afternoon Plenary
Tracking the emergence of pragmatic clinical trials to leverage big
data resources
Engaging with payers on real world evidence and feeding this into
commercial decisions, pricing, patient access
Developing innovative contracting using real-world data
What is the role of big data and eHealth technologies to support
the regulatory and market access approval pathways?
day tWo // THURSDAY 8TH OCTOBER
morninG Plenary
Interface between life-cycle management, R&D and technology
development
Integrating data science into a highly regulated, high risk industry
Finding the data: Patients as partners in drug development. Case
study from the FIND FH initiative between Amgen, Stanford
University & FH Foundation
What is the big data strategy of the leading CROs? How are they
integrating it into the business and how will it affect their clients?
Payer perspective: challenges of sharing data in the patient care
continuum
Have we got the optimum skills and tools to support the rigour of
clinical development and hypothesis testing?
afternoon Plenary
Update on Obama’s Precision Medicine Initiative;What sources of
data might be involved? Genome information, on-going
longitudinal studies, health records, blood-test results, claims
data….
BiG data and ehealth: THE KEY TO PRECISION
MEDICINE’S SUCCESS
netWorKinG
Want to speak, present or join the discussion?
contact Sumit Pal now on +44 (0)20 7384 7969 to find out more!
BiG data and ehealth: FOCUS SESSION: HOW ARE
BIG DATA AND EHEALTH TECHNOLOGIES BEING
USED TO INFORM TRIAL DESIGN?
FOCUS SESSION 2: BIG DATA CURATION TO ENSURE
QUALITY & VALUE IN CLINICAL DECISION-MAKING
BiG data and ehealth: USING BIG DATA TO
SUPPORT COMMERCIAL AND PAYER STRATEGY
STRATEGIC PLANNING AND INTERNAL
COLLABORATION TO INTEGRATE BIG DATA ACROSS
THE DRUG DEVELOPMENT CONTINUUM
FOCUS SESSION: BIG DATA ANALYTICS
BiG data and ehealth: BIG DATA AND EHEALTH AS
ENABLERS OF PRECISION MEDICINE – HOW AND
WHEN?
WWW.BiGdataleaderSforum.COM | t:+44 (0)20 7384 8046 | e: TEAM@PHACILITATE.CO.UK
BiG data
REGISTER FOR BIG DATA IN
CLINICAL DEVELOPMENT
AT: WWW.BiGdataleaderSforum.COM
By 12 June to Save $300
The meeting was excellent: a broad view of
where biopharma is going with big data,
fantastic opportunities to network with
service providers that could become useful.
dr duccio medini, Global head of Quantitative Sciences, novartis
vaccines research

5. WWW.BiGdataleaderSforum.COM | t:+44 (0)20 7384 8046 | e: TEAM@PHACILITATE.CO.UK
day one // WEDNESDAY 7TH OCTOBER 2015
morninG Plenary
I Future EU-US cooperation activities under the EU-US Roadmap
for eHealth
I Responding to disruption and real world data science innovation
- where will eHealth have greatest impact, utility and value on
patient outcomes?
I Creating a digital strategy for Pharma; Development of
technical solutions for Big Data using sources including EMR, E
HR, Mobile Technologies
I Mining genotype / phenotype data to characterise patients,
improve protocol design
I Identifying sub-populations & determining end points
I Informing dose response in early phase development
I How / when might wearable devices being used to feed data
into trials
I How might real-time data, wellness applications, social media
and PROs be leveraged to support the clinical evidence
package?
I Illustrating the promises and challenges of deploying eHealth
and the big data it generates to collect adverse events data,
drug adherence, drive better patient outcomes, for chronic
disease management, to support reimbursement and reduce
cost of pharmacovigilance.
I From Drug to Device: Creating a combination device
I How social media apps can be applied to improve patient care
afternoon Plenary
I Tracking the emergence of pragmatic clinical trials to leverage
big data resources
I Engaging with payers on real world evidence and feeding this
into commercial decisions, pricing, patient access
I Developing innovative contracting using real-world data
I What is the role of big data and eHealth technologies to support
the regulatory and market access approval pathways?
day tWo // THURSDAY 8TH OCTOBER
Where does pharma see eHealth having greatest impact on drug
development and patient care?
Digitally enabling healthcare service transformation – opportunities
and threats
meet the disruptors: the ehealth revolution and to get personal with
Bigdata
95% of patients in the US are not enrolled in clinical trials. These
case studies will illustrate how big data and eHealth innovation are
being applied to augment, support and transform the patient
communications.
What evidence is there of utility and validity across the drug
development lifecycle?
Proof of concept – case studies and practical demonstrations of
technologies and applications which are supporting clinical
development and post marketing efforts
BiG data and ehealth: THE KEY TO PRECISION
MEDICINE’S SUCCESS
FOCUS SESSION: EHEALTH APPLICATIONS TO
SUPPORT BETTER CLINICAL CARE
PLENARY: EHEALTH – HOW QUICKLY WILL IT
TRANSFORM THE HEALTHCARE INDUSTRY?
BiG data and ehealth: FOCUS SESSION: PATIENT
RECRUITMENT AND ENGAGEMENT
FOCUS SESSION: EHEALTH TECHNOLOGIES AND
APPLICATIONS IN ACTION
netWorKinG
Want to speak, present or join the discussion?
contact Sumit Pal now on +44 (0)20 7384 7969 to find out more!
BiG data and ehealth: FOCUS SESSION: HOW ARE
BIG DATA AND EHEALTH TECHNOLOGIES BEING
USED TO INFORM TRIAL DESIGN?
BiG data and ehealth: USING BIG DATA TO
SUPPORT COMMERCIAL AND PAYER STRATEGY
ehealth
Social Media channels will generate
significant health care data - from 50 petabytes
today to 25,000 petabytes by 2020
Excellent content and presentations with
some really high level speakers. As an
exhibitor it was a well organised and well
attended event with very senior level
delegates.
maggie massam, head of Business development, clinical Practice
research datalink (cPrd)

6. WWW.BiGdataleaderSforum.COM | t:+44 (0)20 7384 8046 | e: TEAM@PHACILITATE.CO.UK
WHY SHOULD YOU BE
PART OF BIG DATA IN
CLINICAL DEVELOPMENT
AND EHEALTH FORUM?
demonstrate thought
leadership
in front of the most senior pharma
audience to attend a Big Data and
eHealth event
Showcase your products
in front of budget-holders actively
looking for innovative solutions
network & Generate new
Business leads
from all the key stakeholders involved in
eHealth and Big Data, enabling you to
drive your organization forward
Build your brand presence
in front of 25,000 contacts over the
course of a 5 month marketing
campaign!
THE LEADING SHOWCASE FOR
EHEALTH RESEARCH AND PRODUCTS
INNOVATION ACCELERATOR
I Wearable technologies
I Drug Delivery
I Applications for Clinical Trials
I Mobile apps for patient outcome data
I Patient recruitment; including rare diseases
I R&D insights for Oncology, CNS, Cardio and COPD.
I Engaging with the ePatient community
I Controlling infectious disease
I Chronic disease management
REGISTER TO
ATTEND NOW
Save uP to $300 ON YOUR
CONFERENCE PASS NOW AT
WWW.BiGdataleaderSforum.COM
AND ENSURE YOU ARE PART OF THE
CONVERSATION THIS OCTOBER AT THE
MOST SENIOR BIG DATA AND EHEALTH
EVENT PHARMA HAS EVER SEEN.
contact Sumit Pal,
Business development manager
on +44 (0)20 7384 7969
or on sumit@phacilitate.co.uk
now to creaet a package customized
to your business needs.
calling Big data and ehealth start ups!
Phacilitate’s new Innovation Accelerator will provide
you with a unique opportunity to promote your
solutions to a heavyweight panel of judges, who are
actively searching for new technologies to transform
the industry. Enter now to:
I Pitch to Potential Partners
I Gain exposure to 250+ senior delegates at Big Data
in Clinical Development & eHealth
I Receive advice from industry experts
I Have the opportunity to join the “Start-up Boot
Camp” Programme
I Be crowned “The Next Big Thing”
To find out how you can be involved in this exciting
new competition contact Sumit Pal today on
+44 (0)20 7384 7969 or on sumit@phacilitate.co.uk
“The Big Data Leaders Forum 2014 was the perfect event for
NorthWest EHealth to showcase our world leading real world clinical
trial technology. The event brought together industry leaders from
around the world with an impressive programme of talks on the
future of big data in improving clinical trials and recruitment – all
global pharma budget holders should be there.”
Bruce magill, head of Business development, north West ehealth
“It was very well planned and executed all the way from the
venue, to the speakers, discussion topics, agenda, and
delegate/speaker selection. I am sure it was not a small feat so
congratulations on a job very well done.”
dr anastasia christianson, head, translational r&d it,
Bristol myers-Squibb