2. For over 20 years, Golfweek Custom Media has been the
industry-leading producer of highly targeted event programs
for the sport’s most prestigious and memorable tournaments,
including PGA, LPGA and Champions Tour events, PGA of
America Championships, USGA Championships and more.
Carefully compiled to serve as cherished keepsakes, these
official tournament magazines are prized pieces of golf
memorabilia, making them valuable for
both attendees and advertisers alike.
ABOUT GOLFWEEK CUSTOM MEDIA
3. As the Official Publisher and a Tournament Partner to over
30 professional golf tournaments across the country, Golfweek
Custom Media is able to act as a one-stop-shop for all of your
on-site marketing and client entertainment needs. Our
experienced staff will create a customized sponsorship
program that will allow you to achieve your marketing &
entertainment goals while leaving a lasting impression both
during and after tournament week.
ADVERTISING
ON-SITE SAMPLING & EXPO
CORPORATE HOSPITALITY
PLAYING OPPORTUNITIES
CAPABILITIES
4. Advertising in Official Tournament Programs is the most effective
way to put your message directly into the hands of the highly
desirable audience that professional golf tournaments attract.
Featuring important tournament information, engaging articles,
interviews and more, the official tournament programs are
carefully designed as keepsakes to deliver significant brand
recognition during and after tournament week. The Official
Tournament Programs are distributed on-site during tournament
week and are available throughout the course, the clubhouse,
and in all corporate hospitality areas ensuring maximum
exposure for your ad. A digital edition will be available for
viewing on the tournament website and golfweek.com.
ADVERTISING
5. INTERACT DIRECTLY WITH TOURNAMENT SPECTATORS
LAUNCH & DEMO NEW PRODUCTS
ACTIVATE PROMOTIONS
CAPTURE LEADS VIA RAFFLES, CONTESTS, & GIVE-AWAYS
DISTRIBUTE PRODUCT SAMPLES, COUPONS, & BROCHURES
Located in high-traffic areas near the tournament gates, the
corporate expo area is the perfect venue to showcase your
products and services to the highly desirable audience that
attends professional golf tournaments.
ON-SITE SAMPLING & EXPO
6. Professional golf provides the ideal environment to entertain
current and prospective clients, reward employees, or
network with other companies in your market. Golfweek
Custom Media can design a customize package to suit your
specific needs that can include a variety of client
entertainment options for companies of all sizes.
HOSPITALITY TENTS
SKYBOXES
PRIVATE TABLES
PREMIUM SEATING
CHAMPIONS/EXECUTIVE
CLUB ACCESS
CLUBHOUSE ACCESS
GROUNDS ACCESS
CORPORATE HOSPITALITY
7. MAIN DRAW PRO-AMS
MONDAY PRO-AMS
CORPORATE SPONSOR GOLF OUTINGS
MEDIA DAY OUTINGS
Treat your most important guests and clients to a unique
opportunity to play the same courses that the pros play.
Golfweek Custom Media can arrange for you and you
guests to be play some of the most historic & prestigious
courses in the country. Whether you are playing with the
Pros or with other business leaders in an exclusive outing
on the tournament course, you will be able to strengthen
relationships with your top clients by giving them an
unforgettable experience.
PLAYING OPPORTUNITIES
8. AGE HH INCOME (INDEX) JOB-TITLE (INDEX)
18-24……13%
25-34……11%
35-44……17%
45-54……21%
55-64……19%
65+……...19%
$25,000 OR LESS………...96
$25,000-$49,000…….......79
$50,000-$74,999………...102
$75,000-$99,999………...104
$100,000-$149,000……...109
$150,000+………………...148
PRESIDENT………...144
VICE-PRESIDENT….166
MANAGEMENT…..152
Index vs US Average (US average=100)
EDUCATION (INDEX)
HIGH SCHOOL ONLY..…89
SOME COLLEGE.….........92
COLLEGE GRADUATE….102
GRADUATE DEGREE.…...144
DEMOGRAPHICS
9. • 73% dine out once a week or more
• Average number of times dining out per month: 5
• 65% purchased or leased a new vehicle last year
• 84% own at least one home
• 19% Own a second home or condo
• 72% made home repairs in the past year
• 77% consumed alcohol in the last 30 days
• 63% Rented a car within the past year
CONSUMER PROFILE
• 80% took a domestic flight or business trip in the past year
• 87% plan to travel on vacation in the next year
• Of those travelers, 80% plan to play golf while on vacation
• 40% plan their vacations around golf courses or resorts
• 44% stayed 7 nights or more in a hotel for a golf specific
vacation within the past year
TRAVEL
• 75% Invest in stocks
• 55% Use an investment advisor
• 85% have life insurance
• 46% hold a corporate credit card.
FINANCIAL/INVESTMENTS
SPECTATOR PROFILE
• 90%+ Use the internet regularly
• 67% purchase products or services on-line
• 58% research and book travel services
• 56% conduct banking activities
• 41% research financial services / information
• 20% research real estate information
INTERNET ACTIVITY
