A beginner session on content producing presented at Podcamp Toronto 2013.

1. How to Create Engaging Content
for Your Website or Blog
A beginner session
Presented by Nadine Sharon Anglin
Podcamp Toronto 2013

2. Find Your Voice
Your voice is the personality you
want to inject into your content

3. Websites with Strong Voices
Snarky
Blunt
Sensational
Casual
Fun
Inclusive

4. Can you imagine...
Seinfeld written in the voice
of Quentin Tarantino?

5. Pick a Point of View
Don't be wishy washy or
middle of the road

6. Brainstorm, Brainstorm, Brainstorm!
Create a Mind Map

7. Brainstorm, Brainstorm, Brainstorm!
Blue Sky It

8. Brainstorm, Brainstorm, Brainstorm!
Venn Diagrams

9. Brainstorm, Brainstorm, Brainstorm!
Rolestorm
Look outside your niche
Scope out the competition
Keep an ideas notebook
Organize with notecards

10. Creating Content
One of the scariest things for a writer
or blogger to face is a blank page

11. Creating Content
Create a Format or Template
What type of restaurant, where is it and why did I choose it?
French restaurant near Broadview subway station; Best friend took me for a
surprise birthday dinner
What did the decor look like?
Typical French bistro; dark woods, white tablecloths
What was the service like?
The waiter was nice and explained the whole menu; we got water and bread
right away
How expensive were the dishes?
Reasonably priced, around $25 for each of us
Did you like the meal? Why?
Steak wasn't overdone, the fries were crispy and light... #nomnom!
Would you go back?
Would definitely go back for an anniversary dinner or another birthday

12. Creating Content
Remember The Why Now Factor
Why are you telling me this story now?
Why is it relevant or news?
Why should I care?
Why should YOU be the one to tell me?

13. Creating Content
Anecdote
Statistic
Set a scene
Use a quote
State a problem then solve it
How-to
Tips
Create top xx list

14. Creating Content
Remember an interview is a conversation

15. Creating Content
Images

16. Creating Content
Images

17. Creating Content
Infographics

18. Creating Content
Talking Head Videos

19. Creating Content
Explainer Videos

20. Creating Content
Unboxing Videos

21. Creating Content
Product Videos

22. Where to Mine for Ideas
Social Media (find the Facebook of your niche)
Magazines
Newspapers
Advertising (billboards, inserts, etc.)
Press releases
Statistical Reports

23. Curation
“Curation is the act of individuals with a passion for a
content area to find, contextualize, and organize
information. Curators provide a consistent update
regarding what's interesting, happening, and cool in
their focus. Curators tend to have a unique and
consistent point of view—providing a reliable context
for the content they discover and organize.”
Fast Company, April 12, 2012
http://www.fastcompany.com/1834177/content-curators-are-new-superheros-web

24. Curation
Maria Popova

25. Content Planning
Think like a magazine

26. Content Planning
Think like a magazine

27. Final Thoughts...
Think visual
Always self edit
Remember ANYONE can learn to write

28. Thank You!
Twitter
@nsharona
Email
nadine.anglin@gmail.com
Website
nadinesharonanglin.com