You probably know by now that #FastFashion is not good for our planet. The resources it requires is putting extra pressure on our #environment and people, in a negative way, while big corporations are only interested in making more profit for themselves by squeezing tight the cost of production, mainly in the form of wages and raw materials, and avoidance of #compliance. So how do we counter this disastrous economic model? By going slow. Take action and challenge yourself. Adopt the Slow Fashion lifestyle -- it's never too late to be part of the solution, together, creating multiplying positive impacts.

1. SLOW
FASHION
LIFESTYLE
WE CAN ALL PLAY A PART FOR
PEOPLE AND THE PLANET!
by Najah Onn

2. NAJAH ONN
Environmental Engineer, eldest child. Loves style, short hair
and make-up.

3. HISTORY OF CLOTHES
➤ The early humans used clothes:
➤ to protect themselves from the cold (mainly fur coat)
➤ to compensate for hair loss (they used to be hairier)
➤ to add-on to religious or spiritual traditions — afterwards,
clothes became symbolic

4. PURPOSEFUL CLOTHING

5. PURPOSEFUL CLOTHING

6. PURPOSEFUL CLOTHING
Now, we wear clothes for practical purposes:
➤ to identify yourself: culturally, religiously, occupation
➤ activity specific: sports, comfort (e.g. lounging at home)

7. EVERYDAY CLOTHES
Recently, we wear clothes:
➤ to show off wealth
➤ to reflect personal style and
aesthetics

8. WHAT IS FASHION?
➤ Do you know what fashion is?
➤ Definition: “a popular style in
clothing, footwear, lifestyle,
accessories, makeup, hairstyle
and body.”
➤ Who decides?
➤ Once upon a time, there was
structure.
➤ Fashion week - twice a year.
➤ What about now?

10. FASHION IS A MYTH!

11. “It’s not about Fashion. It’s about
Style, baby.
- Najah Onn

12. THE RISE OF FAST FASHION
➤ Fast fashion says we have ‘trends’ to follow every week. Mass
production. Consume more. Cheap clothes. Copies styles
from runways in record-time.
➤ Bad for the environment.
➤ Bad for the workers and women and girls.
➤ Bad for our ethics.
➤ Bad for our future.

14. FASHION’S FOOTPRINT

15. HOW A T-SHIRT IS MADE

16. WOULD YOU WORK IN A T-SHIRT FACTORY?
➤ You work 14-16 hours a day,
six days a week, income
RM133 per month.
➤ Unsafe buildings, health and
safety hazards.
➤ Cramped conditions, repetitive
work.
➤ You can lose your job when
you’re pregnant.
➤ You may not be covered by
international labour laws.

17. WHAT IS SLOW FASHION?
➤ The OPPOSITE of Fast Fashion
➤ Emphasis on:
➤ Quality, not quantity.
➤ Consuming less. Buy only what you need. Intentional
purchasing.
➤ Repairing and mending to make clothes last.
➤ Turning something old or rejects into new things, avoiding
waste to landfill.
➤ Personal style to reflect YOU :-)

18. 5 RULES OF SLOW FASHION ADOPTION
STOP buying
REPURPOSE old clothes
RESCUE stuff
SWAP, rent or buy second-hand
SUPPORT LOCAL and artisanal products

19. ROADMAP TO SLOW FASHION LIFESTYLE
Rule 1) Stop! .. over
consumption and love your
clothes collection
➤ Stop buying new clothes
➤ Wear as much as possible
➤ Use, wash with love and care
➤ Repair or mend any holes or
rips
Source: miniaturerhino (Instagram)

20. ROADMAP TO SLOW FASHION LIFESTYLE
Rule 2) Repurpose! ..old clothes
into something else you can use
➤ Do-it-yourself: Recycle into
cloths, cushion fillers, rug,
bathroom mat
➤ Upcycle: OLD clothes becomes
NEW clothes!
➤ Donate: becomes cleaning rags,
insulation material in industrial
settings, processed and recycled
into yarn again to make new
clothes
Source: mindful_mending (Instagram)

21. Source:kare_design
(Instagram)
Source: ZWD (Instagram)
Source:wildrootz.rocks
(Instagram)
UPCYCLED FASHION

22. ROADMAP TO SLOW FASHION LIFESTYLE
Rule 3) Rescue! Make your own
clothes and accessories
➤ Rescue (reclaim) things that are
going to be thrown out and turn
them into something really cool!
➤ The reclaimed material could be
already used, or never been used.
➤ You can also reclaim trash. Source: Flip & Flip (Instagram)

23. Source:
VintageRetravaille
(Etsy)
Source: Biji Biji Ethical Fashion
Source:loveandsalvage
(Instagram)
Source:BijiBijiInitiative
RECLAIMED FASHION

24. Source: Adidas Parley for the Oceans collection
RUBBISH AS FASHION
From this…
To this!

25. ROADMAP TO SLOW FASHION LIFESTYLE
Rule 4) Swap, rent or buy second-hand (only if you need to!)

26. ROADMAP TO SLOW FASHION LIFESTYLE
Rule 5) Support local, traditional, artisanal products with
people welfare in mind (if you must buy a gift for somebody)
Source: earthheir (Instagram) Source: nysakapas (Instagram)

27. WILL YOU TAKE THE
SLOW FASHION
CHALLENGE?

28. WHERE TO FROM HERE

29. CIRCULAR ECONOMY - EMPHASIS ON PRODUCERS
Source: Circular Fashion Framework,
Dr. Anna Brismar (head of Green
Strategy and owner
of circularfashion.com)

30. THE FUTURE IS
BRIGHT!
Contact:
E: wardrobetruths@gmail.com
FB: FASHINFIDELITY
IG: fashinfidelity
Web: fashinfidelity.com
QUESTIONS?