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TYPES OF ADVERTISING 
13.10.2014
BASIC TYPES 
• Brand advertising aims to create, change or 
enhance the brand personality and 
positioning of the company,...
BRAND ADVERTISING
POLITICAL ADVERTISING
ONLINE ADVERTISING
Types of Advertising
Types of Advertising
Types of Advertising
Types of Advertising
Types of Advertising
Types of Advertising
Types of Advertising
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Types of Advertising

Lecture Notes

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Types of Advertising

  1. 1. TYPES OF ADVERTISING 13.10.2014
  2. 2. BASIC TYPES • Brand advertising aims to create, change or enhance the brand personality and positioning of the company, product, service or person being advertised. • Direct response advertising is like a sales rep on quota. These ads are designed and measured by how well they convert prospects into buyers and how much revenue they generate. These ads are "transactional.“
  3. 3. BRAND ADVERTISING
  4. 4. POLITICAL ADVERTISING
  5. 5. ONLINE ADVERTISING

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