This poster uses a white background with a figure in dark makeup for contrast. While unique, the dark red lips and black/red eyes popping against the white help draw attention. However, some key details like the actors' names and awards are too small and risk getting lost. Overall, it may have the least impact of the three posters due to taking the "less is more" approach too far by coming across as quite plain.

1. Evaluation Question 1:
(Part 2)
How does my poster use, develop or
challenge the conventions of real posters?
By Ta ny a McDo n a ld

2. ‘This is England’ Posters

3. Tagline: Sets the Unique Selling Point: Location of a lower class area in an
location and gives a Awards, ratings and quotes English city is made clear in the
basic idea of the plot. attracting an audience. background of the poster.
Title: Big,
bright and
colourful -
immediately
drawing Immediately
attention. apparent
The use of who the film
red, white is directed by
and blue - attracts the
makes a clear audience
reference to who know of
the British his other
flag. Made to films.
look a bit like
graffiti.
Photo: Main characters centre of attention with their Credit Block and Website: Present but very
costume suggesting at the time period of the film. Their small - suggesting that the poster would
clothes and attitudes seem to reinforce their background. need to be quite big to be able to be read.

4. Unique Selling Point:
Tagline: Sets the
Awards, quotes and a
location and gives a
clear big award in large
basic idea of the plot.
at the top.
Title: The same use of
red, white and blue as
in the landscape poster. Photo: The same as the
By putting the title in landscape poster but
the sky it makes it stand with a much larger sky -
out more even though makes the characters
it’s smaller than it is in smaller and so less
the landscape poster. attention is drawn to
them.
The director is still clear
(and would be
immediately read as it is
below the title) so once
again acts to attract This is another good
those who are familiar example of how the
with his work. impact of a poster is
decreased when it is
turned from a landscape
poster into a portrait
Credit Block: Still very poster. Because the
small in comparison information is spread
with the rest of the out it has overall less of
poster - the website in an impact and would
red stands out but is still have to be quite big for
hard to read. everything to be read.

5. Unique Selling Point: Photo: A very impacting
The awards, quotes and photo which
ratings are actually the immediately gives an
only text on this poster impression of the film
but because the photo (painful tattoos - the
has such an impact type of people who get
there isn’t much such tattoos etc). To
attention drawn to any who watch the film
them. White is probably (or even the trailer)
the best colour to use to they realise the
make them stand out significance of the
but they are still not tattoo - especially the
particularly clear. cross - as a sign of
joining the group in the
Title: This title does not film.
use the red, white and
blue present in the This portrait poster has
other posters, however, more of a impact then
it makes as much of an the other portrait
impact because of its poster, however, it’s
form as a tattoo (and impact makes the
how painful it looks). viewer more curious
then gives them any
There is once again information - so its up
credit to the director to them to find out
just below the title - in more. Because of the
this version of the photo this poster could
poster it is a key part as actually put off many
the impression you get people (as its a bit
of the film as you can creepy and violent),
guess at the type of film however, this also gives
is you know of his a good impression of
previous work. what the film is about.

6. Conventions of Thriller
Film Posters

7. ‘Black Swan’ Posters

8. Photo: The beautiful girl
with make-up, flower
earrings and feathers in
her hair suggests at a
innocent girl, however,
the sudden and abrupt
crack in her face creates
quite an impact and also Unique Selling Point:
gives the impression (as Only uses one quote but
was intended) that the the single quote stands
girls exterior is actually a out against the black
mask and that the mask is background.
beginning to crack. The
colours of the photo
against the background
also creates quite a dark Actor Names: Style
impression as the main matches the title. Attracts
colours are white, black an audience who knows of
and her pale skin. The fact their other work.
that the girl is looking
directly at the viewer is
also quite impacting and Credit Block: Quite small
draws attention to the and in a colour which
poster. doesn’t stand out against
her skin (so seems to be
hard to read by intention)
Title: Quite plain and to
the point - the title is
emphasised in the colour The directors previous
and it contrasts with the work is highlighted -
background and with the attracting the audience
figure. who have seen his other
work.

9. Director credits: The This poster and the
director and his previous previous seem to have an
works are highlighted equal impact but in
(even though they are different ways. The
quite small) so that previous poster could be
audiences of his previous seem as having slightly
work are attracted. more of an impact as the
crack is her face is slightly
more obvious, however,
Photo: The photo is the the pose and expression of
opposite of the previous the figure in this poster
poster as the background also has a great impact.
it now white and the figure
is wearing black. While
just as pretty and made-up
in this photo, she looks
less innocent and darker There is no USP on this
(even in her expression). poster, however, the actors
Her dress and the feathers names are still present
in the foreground and (which could be seen as a
background all emphasize USP).
the title of the film. Most
noticeable in the photo is
her hand behind the title
which, like the crack on Credit Block: Easier to
her face in the previous read then in the previous
poster, acts to suggest at a poster but still small. Even
violence or darkness the release date of the film
present but slightly hidden is quite small on the
in the girl. poster.

10. Photo: The use of a white From the three posters I
figure on a white think that this poster
background is quite probably has the least
dangerous as the figure impact, though some of it
can sink into the depends on where the
background, however, the poster is placed (for
dark make-up of dark red example, if this poster was
lips and black and red eyes placed at eye level it would
makes the face stand out. be quite frightening to look
Even though she has a at, however, on a bigger
fairly unemotional face her scale the second poster
red eyes are quite scary would probably look
(and, like the crack and the better).
red hand in the previous
posters, show her darker
side). While having less in
a poster sometimes is a Actors names: Still present
good thing, this one seems (like in the other two
to have taken it a bit too posters) but a bit harder to
far as it’s actually come out read in this version
quite plain. because of their colour.
Title: The title is in the
Unique Selling Point: Like same style as the previous
the other two posters there poster (except in black to
is very little use of USPs as stand out against the white
the main impact seems to background).
come from the photo used.
The two awards in this
poster are very small and Credit Block: Small and in
almost seem lost on the a colour which is slightly
page. hard to read like the other
two posters.