marketing internship and case study on twitter

2. HISTORY
•Jack Dorsey, Evan Williams, Biz Snow, and
Noah Glass are founders of twitter
•Code name for concept was "twttr" which
eventually became Twitter

3. MISSION
•To give everyone the power to create and
share ideas and information instantly,
without barriers.

4. What is twitter
•Twitter is a free social. networking and micro-
blogging service that enables its users to send
and read messages known as tweets.

5. FIRST TWEET

6. People use twitter to
•Promote a brand or company
•Raising money for charities
•Breaking news
•Following favorite celebrities

7. Expansion of twitter
•313 Million active users.
• 35+ offices around the world.
• 79 percent accounts outside U.S
• 40+ languages supported.
•These facts show that twitter has had a
vast global impact.

8. IMPACT OF
TWITTER ON
SOCIETY

9. Twitter had an enormous impact on campaigns
and communications with voters during the
2012 U.S Presidential Elections. WHITE RACE
SOCIAL MEDIA EDITION

10. Barack Obama's tweet "Four more
years" became the most popular
tweet of 2012 and was retweeted 1
million times.

11. In Arab spring, Twitter gave activists a
means to share accurate and
uncensored information and organize
street protests.

13. Twitter uses the following marketing strategies
to enter Global market:
• Product Standardization.
•Product Adaption.
•Product Invention.
•Global Adaption.
•Global Distribution.

15. •One way communication.
•Holding on its users.
• Focus on money or users.
• Real time search competition.

20. FUTUREAHEAD
•Mobile Advertising.
•Social TV Analytics.
•Organizational learning and development.
•More focus of advertising.

21. •Abou the company
•What is Twitter
•Expansion of twitter
•Marketing Strategies
•Challenges
•Future Ahead