Why should I use LInkedIn For My Business?

1. Nancy Becher
Chief Everything Officer
Business Success Unlimited
http://success4biz.biz
http://facebook.com/bsuconnector

2. Thoughts?

3. It is a B2B program that creates a dialogue
between you and those you want to influence:
Hire you
Work with you
Invest in you
Mentor you
Partner with you

4. People buy from those they:
Know
Like
Trust
You want to show people what you know
and help them decide they want to do
business with you.
You build your brand recognition as an
expert.

5. Most people do all
they need with a
FREE LinkedIn account

6. Headline first!

7. Default headline is your present job title and
company name – CHANGE IT
Nancy Becher
Small Business Coach | Consultant | Mentor |
Certified Mastermind Facilitator -- what are your
business dreams?

8. This is a benefit oriented headline.
You can also make it a benefit statement
headline.
ie:
Helping small businesses in Michiana grow their
companies through networking, education, and
collaboration.
REMEMBER: GET SPECIFIC AND THINK WIIFM
(What’s in it for ME -- For the customer)

9. In your profile you tell people:
Who you are
Who you help
How you can help
And how to contact you
Using Word, create your profile using bullets
and scannable text
What are the benefits you provide?
How will you provide them?

10. Example: (Nancy’s Profile)
Example: (Ed’s Profile)

11. http://linkedin.com/in/smallbizjunkie/
Make your URL memorable so that
people can find you easily

12. Levels of Connections
Level 1: Those you are directly connected with
Level 2: Those your 1st level connections are
connected to
Level 3: Your 2nd level connections’ 1st
level connections
Be careful not to spam!

13. Recommendations
Requests to connect
Join groups
Share information
Endorsements

14. Whether through recommendation or asking to
connect always write a personal note instead of
the generic default.
You need at least 500 connections to show
people you are someone they want to know.
Many people are called LIONS (LinkedIn Open
Networkers). They accept all requests. Others
are more selective.

15. Invite people you know, use email connections,
past jobs, school, etc.
Look for people that are in fields you want to
network with:
Service providers
Experts
Those in your industry
And more

16. There is a people search function where you can
search by name, zip code, industry, etc.
You can connect with non-connections through
asking your 1st level connections, using In-mail
($) and through groups.