Values are one of the most important ingredients in an organization’s business and yet they’re frequently underdeveloped and underused. When centralized and institutionalized, they can be forceful drivers of revenue, retention, and reputation. When done right, they can shape every department and process, from business development to HR. In this talk, Nancy discusses why organizational values should be elevated, how to integrate them into the operational side of business, and when to use them as decision checkpoints.

1. Nancy Lyons
@nylons
Where Values Lead,
Good People Follow

2. What are values?
PART 1

3. Values are the
seeds you plant to
grow your culture.

4. YOUR PROMISE,
YOUR STORY,
YOUR PERSONALITY,
A FEELING.
Your Brand

5. YOUR PROMISE,
YOUR STORY,
YOUR PERSONALITY,
A FEELING.
Your values

6. “Today, 80% of the Fortune 100 tout
their values publicly—values that too
often stand for nothing”
Patrick M. Lencioni, 2015, Harvard Business Review

7. Values are not
Marketing language
An exercise
A fairy tale
Static
Lofty
Invisible
Unattainable
Fluff

9. Why values?
PART 2

10. Values help people
make choices.

11. 11
Emotional culture
is as important as
cognitive culture.

12. Happy people
do good work.

13. Values are your greatest
recruitment tool.

14. inspiration
meaning
purpose

15. Values are
your filter.

16. Defining your values
PART 2

17. 17
Our values
We tell the truth. We keep our promises.
We are smart.
We’re adaptable.
We're fueled by challenge.
We’re nice.

18. Who do
you want to be?

19. YOUR VALUES HAVE TO BE SACRED

20. Be honest,
not aspirational.

21. THINK LONG AND HARD.

22. 22
Be certain
that the values
are true.

23. 23
• Write them down
• Make them clear
• Rally the troops
Finalize
your
values:

24. Integrating your values
PART 3

25. 25
Many studies have shown
the power of meaningful values
to energize employees, providing
them with a sense of purpose and
identity in a world that is in flux.
But our research shows that
values must be managed with care.
Sandra Cha and , McGill University
Amy Edmondson, Harvard Business School

26. plan your space.
choose your leadership.
choose your clients.
hire.
market.
evolve.
sell.
solve problems.
deal with conflict.
support other organizations
or causes.
you fire.
reward.
grow.
sell.
merge.
dissolve.
Values show
up when you:

27. 27
Put your
operations
under a
microscope.

28. Re-evaluate
your values
all the time.

30. Nancy Lyons
@nylons
We tell the truth.
We keep our
promises.. — Me