This project is related to Digital Marketing,

1. Introduction To Digital Marketing
Assignment
Presented by: Nancy Pandey
Roll no: 144
Section: Gamma
Submitted to: Prof. Amit Nagpal

2. Executive presence and personal
branding?
What is Executive Presence and Personal Branding
Tools to enhance Executive Presence and Personal
Branding
Components of Executive Presence and Personal
Branding
Executive presence and Personal Branding for
CEO's
Do's and Don'ts of Executive Presence and
Personal Branding

3. EXECUTIVE
PRESENCE
Developing executive
presence is an ongoing
journey, and should be
an ongoing
commitment.

4. What is executive Presence?
 Executive presence is a blending of temperament,
competencies, and skills that, when combined,
send all the right signals.
 Leaders know they must embody executive
presence to get ahead, influence others, and drive
results.
 To others, it's the leader's ability to command the
room.

5. What is Personal Branding?
Personal branding is the practice of marketing people and
their careers as brands.
It is an ongoing process of developing and maintaining a
reputation and impression of an individual, group, or
organization.
 For example Kim Kardashian endorses brands and products
through her media influence.

6. Difference Between :-
Personal Branding
 Personal brand is the unique
combination of skills, experience, and
personality that you want the world to
see you.
 It is the telling of your story, and how it
reflects your conduct, behaviour, spoken
and unspoken words, and attitudes.
 You use your personal branding to
differentiate yourself from other people.
 Professionally, your personal brand is
the image that people see of you. It can
be a combination of how they look at
you in real life, how the media portrays
you, and the impression that people
gain from the information about you
available online.
Executive Presence
 Executive presence it's the ability
to give off a general sense of poise,
confidence, decisiveness and dignity.
 The term also encompasses the
characteristics of a sound leader. For
instance, those with executive
presence work well under pressure
and are able to communicate clearly
and efficiently, and they're able to
observe an environment or situation
and know exactly how to handle it.
 In general, executive presence is a
persona that lets everyone around
the person know that he or she is in
charge, confident and capable of
leading others.

7. Components of Personal Branding
 Authenticity
 Package consistency.
Your story
Expertise
Visibility
Value Proposition
Connections

8. Components of executive Presence?
Through our extensive work with successful leaders, we’ve seen
how essential executive presence is to effective leadership. To
stand out and drive an organization forward, you must own the
room, project an authentic and confident style, excite people’s
imaginations, and win hearts and minds. Contrary to some of the
conventional wisdom you may have heard, executive presence
isn’t charm school. Appearance and nonverbal communication are
important facets of presence but really just the tip of the
iceberg. When you drill deeper into the science of influence, you’ll
find that there is much more going on beneath the surface.
•

9. The three important dimensions are as follows:
Character: Character is an over-used and often misunderstood word,
but in the context of leadership, character is your inner core—
the personal traits and values that define you. Character is who we are
from the standpoint of values, temperament, and essential beliefs
about self, others, and life in general.
Substance: Substance is made up of your social presence,
demeanour, and gravitas in leadership situations. These are cultivated
ways of being. They convey an overall sense of maturity, a capacity to
integrate and bring one’s character and virtues into play as a leader.
Style: Style is the more readily observable pillar. It’s what people see
and experience about you quickly if not immediately. It’s the first
impression people make of you – based on your image, mannerisms,
and interpersonal behaviour.

10. Why Executive Presence is so important?
As stated by Fortune Magazine, executive presence is
“the ability of the leader to engage, align, inspire, and
move people to act.”
Communication: Through the masterful use of body
language and concise speaking skills, you're able to
communicate the authority of a leader.
This is the ability to command a room.

11. Why Personal Branding is so
important?
Consider the competition: without a strong personal brand,
it may be very difficult to stand out from the crowd.
The process of developing a powerful personal brand
requires a significant amount of self-reflection and analysis,
both of which will force you to really get to know yourself.
This is important because if you want to sell yourself to
employers, you must have a clear and authentic story to tell.
Your personal brand can work for you 24/7. Tools such as
LinkedIn, Twitter, Facebook, Indeed and, of course, your
own website can successfully market your brand even while
you’re sleeping.

12. How we can enhance our executive
presence?
Self awareness
Communicate clearly and concisely
Engage empathically
 Be decisive
Use humor and wit
Dress appropriately
Strong work ethic

13. How we can enhance our Personal
Branding?
Determine your area of expertise
Start writing and publishing
Flesh out your social media profiles
Speak at events and develop case studies
Network, network, network

14. Tools to enhance Executive Presence
Cyfe
Brand24
Wisestamp
Clickmeeting
Brandwatch
Kissmetrics
Optinmaster
Mention

15. Tools to enhance Personal Branding
Namechk
Grammarly
Canva
Enhancev
Google Alerts
Mention
TweetDeck
Klout
Buffer
IFTTT
Meetup

16. Executive presence for CEO's
 In larger companies, the Chairman, CEO and senior executives may give the
occasional speech in English at prestigious local seminars, openings and
launches, as well as at international conferences in order to maintain and
develop the company’s reputation and brand. However, a one-size-fits-all
presentation is unlikely to succeed. Here are some proven strategies to enhance
your executive presence in different situations.
 Speaks a little louder
 Speak a little slower
 Thinks how you are perceived
 Avoid rehearsed or funny lines
 Use local references for colour
 Learn some local phrases
 Be clear on your entrance
 Be relevant and on time


17. Personal Branding for CEO’S
Everything you need to know to
Identify your values
Articulate your mission
Optimize your career documents
You become a thought leader and
Win the best opportunities.

18. Do's and Don’ts of executive
presence?
DO’S
 Complete & Update Your Social
Media Profiles
 Separate Business & Personal
Accounts
 Share Thoughtfully
 Post Regularly
 Prioritize Your Networks
 Interact With Your Audience
 Help More Than You Sell
 Be visual
DON’Ts
Be Needy
Be a Spammer
Be Transparent to Gain Trust
Complain
WRITE IN ALL CAPS
#Abuse #Hash tags
 Share the Exact Same Message
Again and Again
Use Auto DMs

19. Do’s and don’ts of Personal Branding
DO’s
• Do an audit
• Do be an intentional
• Do share value
• Do be authentic
• Do get out and network
URL,
DON’Ts
• Don’t be preachy
• Don’t fight online
• Don’t over share
• Don’t share value
• Don’t leave your
account alone

20. THANK YOU.