Smart coatings change in response to external stimuli and are finding a fast growing number of applications in several industries including construction, automotive, medical, consumer electronic goods and the military. NanoMarkets believes that these materials present a strong business case because of their unique functionality and their ability to be highly customized. We think smart coatings will do especially well in medical, military and other applications, where quality and performance, rather than price, shape purchasing decisions. Consumer markets where the customer is willing to pay a premium for functionality such as scratch resistance or enhanced energy efficiency will also be important. NanoMarkets commenced coverage of smart coatings in 2011. As such it has a solid understanding of the dynamics of the smart coatings business and it brings this experience to this report. The report covers all the major markets for smart coatings including energy, automotive, medical, electronics, textiles and military. And it includes an assessment of the product/marketing strategies of key firms supplying smart coatings, as well as eight-year forecasts by applications sector and by type of coating. These forecasts are both in volume and in value terms. This report also assesses the latest technical developments in the smart coatings space; smart coatings are becoming smarter and more biological, for example Based on the latest R&D and university research, we also examines future directions for smart coatings including important developments in manufacturing. We believe that this report will provide guidance to coatings and other specialty chemical firms, as well as firms making production equipment, and others planning to make investments of all kinds in smart materials.

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Opportunities for Smart Coatings
NanoMarkets, LC
December 2013
www.nanomarkets.net
© 2013 NanoMarkets, LC

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ABOUT NANOMARKETS
• NanoMarkets provides industry analysis of advanced materials
markets in the energy and electronics sectors. We have been
covering these activities for a decade
• Our work includes market, company and technology analysis,
market forecasting and due diligence. NanoMarkets provides
forecasts of all major thin-film, organic and printed
electronics markets, conductive and advanced coatings
• Offerings include reports, custom consulting,
seminars/webinars and in-house training. NanoMarkets is
based in U.S., with extensive contacts all over the world
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© 2013 NanoMarkets, LC

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ABOUT THE REPORT
Smart coatings are coatings with unique chemical, physical, mechanical, or electrical
properties that respond to external stimuli, such as light, electric current, and pressure.
The application of the smart coating defines the choice of the coating material and its
inherent characteristics. NanoMarkets believes that the smart coatings industry will have a
larger mass appeal when these materials become more affordable and product
functionality improves.
The key growth drivers for the global smart coatings industry include:
•Low overall cost of ownership in price-sensitive markets and
•Novel functionality in price-insensitive applications
In addition to finding application in the construction, automotive, energy, consumer
electronic goods, and textile segments, smart coatings also have significant opportunities
in military and medical applications. These two segments are not price-sensitive and are
likely to support research activities in the smart coatings space.
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© 2013 NanoMarkets, LC

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RELATED REPORTS
Smart Windows Materials Markets: 2014-2021
Smart Coatings and Photovoltaics 2012
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© 2013 NanoMarkets, LC

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OPPORTUNITIES: BUILDING MATERIALS AND ENERGY
EFFICIENCY
• Rising energy prices, the major demand driver for self-dimming window coatings used in
buildings.
• Reviving construction industry, likely to boost demand for self-dimming window
coatings.
• Demand for electro-chromic coatings likely to dominate over thermo-chromic type
• Advancements in self-dimming window coating technologies to bring prices down and
increase the consumer base.
• Self-healing coatings for concrete and hydrophobic coatings that are capable of sealing
the cracks will drive growth of self-healing coatings in construction in medium to long run.
• Coatings with corrosion protection properties and self-healing coatings with multiple
functionality, likely to further expand their applications in construction segment.
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© 2013 NanoMarkets, LC

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OPPORTUNITIES: ENERGY GENERATION
• Good electrical conductivity, chemical resistance, high transparency, and enhanced antireflectivity makes smart coatings suitable for this segment.
• They offer wear resistance, thermal insulation and electrical insulation in extreme
environment without losing their original magnetic, electronic and dimensional properties.
• Photovoltaic and Wind energy applications, to drive demand in renewable segment.
• Antimicrobial, self-cleaning and self-healing properties make them suitable for Wind
energy and PV applications (particularly in those used in dust-prone regions).
• Self-assembling coatings ready for the next generation oil and gas pipelines that are
expected to operate at high temperature and harsh environment.
•Other applications:- Research is under process in order to design coatings suitable for
fuel cells and oil-slick removal applications.
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© 2013 NanoMarkets, LC

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OPPORTUNITIES: AUTOMOTIVE AND MARINE
• Smart coatings find their way here as they offer benefits such as:- improved assets life,
limited corrosion damage, and reduced maintenance.
• In transportation, they find applications in all verticals:- land vehicles, aircrafts, trains,
and marine vessels .
• Corrosion sensing coatings, to find application in military vehicles, marine vessels and
aircrafts.
• Self-cleaning and self-dimming coatings along with self-healing coatings likely to drive
demand.
•Material firms likely to play key role through mass production facilities for such smart
coatings
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© 2013 NanoMarkets, LC

8. OPPORTUNITIES: AUTOMOTIVE AND MARINE
• Prevent stress
corrosion cracking in
aircraft.
• Increases safety of
marine vessels
• To address growing
concern over biofouling
Corrosion
Sensing
Coatings
Airline
Industry
• To address corrosion
of parts and
disintegration of
protective paints
• Sensor with
fluorescent coatings
prevent MIC
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Marine
Industry
Self-dimming
&
Self-healing
• copper-free,
biodegradable antifouling coatings
• Self dimming and
self-cleaning
coatings already in
use.
• Self-healing likely to
gain importance
© 2013 NanoMarkets, LC

9. OPPORTUNITIES: AUTOMOTIVE AND MARINE
Smart optical coatings:Used in mirror and aircraft
sensors and effects the way
light is reflected and transmitted
Color-shifting coatings:Changes color with viewing
angle and used in private jets,
cars, bikes, boats and helmets
Nanoceramic coatings with
self-repairing properties:Scratching and marring of paint
surfaces
Smart coatings with
embedded sensors for tires:Signals driver when tires begin
to lose traction
Coatings:That improves the effectiveness
of braking and suspension
systems
Smart lubricant coatings:Enhance the performance and
effectiveness of automobile oils

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OPPORTUNITIES: MEDICAL
1
2
• Silver and copperbased antimicrobial
biocoatings under
development
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• Self-assembling
coatings likely to find
application in medical
devices, implants and
biosensors
• Hydrophobic and
hydrophilic mixed with
pure gold, to be used in
drugs delivery
Other potential areas
• Parylene-based coating
solution in use to
prevent HAIs
• This segment likely to
drive growth for smart
coatings in long run
In drug delivery systems
Antimicrobial coatings
• Variety of antimicrobial
coatings available
today
3
• Applicability in
increasing the
effectiveness and
accuracy of diagnostic
devices
• Medical uniforms:- to
provide protection
against harmful
microorganism and
electromagnetic
radiations
© 2013 NanoMarkets, LC

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OPPORTUNITIES: ELECTRONIC AND DISPLAYS
• Demand for innovative solutions for protecting technologically advanced, expensive
devices likely to come.
• Sprayable waterborne solutions and polyurethane self-assembling coatings have
significant potential to gain market share in this segment
• These smart coatings likely to provide superior protection to modern-day touch screen
devices.
• Touch screen devices:- point-of-sale devices, automated teller machines (ATMs), selfservice kiosks, and interactive point-of-purchase devices, as well as smartphones, tablets,
and other portable electronic devices.
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© 2013 NanoMarkets, LC

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OPPORTUNITIES: ELECTRONIC AND DISPLAYS
• Titanium dioxide
coating likely to be
used for protecting
glass surfaces of
smart phones
• Silver -based
antimicrobial
coatings also got
good potential
www.nanomarkets.net
• Need for smart
coatings to prevent
overloading of touchbased sensors
• Fingerprint
technology based
smart coatings to
provide additional
protection
• Electro active smart
films likely to improve
the consumer
experience with
tactile sensations
3
Other potential areas
• Prevents build up of
dirt and microbes,
and formation of
smudges, on touch
screen
2
Pressure-sensitive coatings
Touchscreen device market
1
• Multifunctional
touch screen
coatings for
durability, scratch
resistance and
extended life
• Still much scope of
improvement , if this
segment is
considered
© 2013 NanoMarkets, LC

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OPPORTUNITIES: TEXTILES
•Opportunities in shape memory polyurethane (SMPUs) and
intelligent textiles
•Environmentally responsive textiles will represent the largest growth
area for smart coating manufacturers
•Self-cleaning coating solutions for carpets and fabrics will experience
strong demand in the medium term
•Titanium dioxide (TiO2)-coated fabrics will also gain market share
•Fire-retardant coatings in fire-sensitive industrial applications
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© 2013 NanoMarkets, LC

14. OPPORTUNITIES IN MILITARY
 Corrosion-prevention coatings will generate the maximum revenue
for smart coating manufacturers in the military sector in the coming
years.
 Biosensing and antimicrobial coatings for military uniforms: Offers
real-time remote monitoring and provide antimicrobial protection
 Potential of copper-free naval anti-fouling coatings: Smart coatings
for naval anti-fouling applications will experience significant demand
growth in the coming years.
 New research projects
•
•
Smart coating with a self-signaling feature
Nanosensors in vehicle paints intended to offer self-healing capabilities
www.nanomarkets.net
© 2013 NanoMarkets, LC

15. FIRMS TO WATCH
Firms
Key products, focus areas and developments
3M (US)
•
•
A wide portfolio of automobile window tinting
and scratch-resistant coating solutions
Self-dimming automobile coating solutions from
3M will experience a strong adoption rate
Dow Corning (US):
Consumer electronics industry: transparent and
durable thin film on the top of touchscreens
AkzoNobel (Netherlands)
Key products:
• Airline industry: Magnesium-based corrosionprotection coating solution
• Building and construction space: anti-corrosion
coatings (International Paint)
• Military: copper-free anti-fouling coatings
• Eco-friendly and longer-lasting coatings
• Automotive coating : Autoclear, a vehicle body
topcoat with scratch-resistant and self-healing
properties
www.nanomarkets.net
© 2013 NanoMarkets, LC

16. FIRMS TO WATCH
Firms
Key products, focus areas and developments
Saint Gobain (France):
Acquisition of Sage Electrochromics(US) in 2012: to expand the
market for electrochromic windows
Strong presence in the ceramic coating space
PPG Industries (US):
Key products:
•
Construction: Amerlock and SIGMA
•
Transportation: Electrochromic auto-dimmable windows
to the aerospace industry in collaboration with Gentex
•
Energy: Coatings for wind turbine blades and tower
surfaces. Selemex and AUE are established brands
Axalta (Previously DuPont Performance Coatings)(US):
Strength in corrosion-prevention coatings for use
construction materials and industrial manufacturing assets
DuPont (US):
Established products : Teflon coatings thanks to complete
chemical inertness, reliable dielectric stability, and a low
coefficient of friction.
Hempel (Denmark):
Anti-fouling coating market: premium and cost-effective selfpolishing coatings with anti-fouling properties.
Jotun (Norway):
Wind energy industry: anti-corrosive coatings and topcoats
Marine industry: anti-fouling coatings with self-polishing and
anti-corrosion features
www.nanomarkets.net
on
© 2013 NanoMarkets, LC

17. FIRMS TO WATCH
Firms
Key products, focus areas and developments
Castolin Eutectic (Switzerland)
Acquisition of Monitor Coatings: expand its market position in
the industrial wear and corrosion protection segment
Ultra-dense, high wear-resistant coatings: Strong growth
potential
Gentex (US):
Market leader in the automotive and airline markets with its
self-dimming coating solutions
Collaborated with PPG industries (US) to expand the scope of its
Alteos brand of electrochromic coatings
Lubrizol (US):
Permaxwater-based, breathable and MyFlamflame retardant
coatings: Good opportunity in industrial applications
CHT Group (Germany):
Apyrolflame-retardant textile coatings: significant potential for
growth in industrial applications
Increasing product diversity: flame-retardant coatings market
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© 2013 NanoMarkets, LC

18. EMERGING PLAYERS
Firms
Key products, focus areas and developments
Balcony Systems Solutions Ltd(UK):
Self-cleaning hydrophobic coatings for automotive, building
construction, and solar energy sectors
Cost effective solutions
NanoShell (UK)
Hydrophobic self-cleaning coatings are ideal for application on
glass substrates
Wood-specific waterproof coatings
CimaNanoTech (US):
Santenanosilver thin-films: Can be adopted in multiple
applications,
including
photovoltaics,
electromagnetic
interference (EMI) shielding, flexible displays
New Energy Technologies (NET) (US):
SolarWindow coating solutions: environmentally friendly,
hydrocarbon based coating materials and cost-effective wet
chemistry process
AnCatt Inc. (US):
Polyaniline coating : Corrosion protection
Strict environmental laws should increase demand
products
www.nanomarkets.net
for its
© 2013 NanoMarkets, LC

19. EMERGING PLAYERS
Firms
Key products, focus areas and developments
Research Frontiers Inc. (US):
Electrochromic window coatings to the automotive and airline
industries
New growth potential: Coating solutions to be applied on
substrates other than glass, such as, polycarbonate and
acrylicplastics
Focus: medical applications
Its ceramic nanocoating has the potential to become a
successful product
Debiotech SA (Switzerland):
www.nanomarkets.net
© 2013 NanoMarkets, LC

20. BARRIERS TO GROWTH IN THE SMART COATINGS MARKET
 Some of the key areas of concern:
• The premium pricing structure
• Technological gaps
• Unfavorable environmental regulations
• Disinclination of end users towards particular products
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© 2013 NanoMarkets, LC

21. SUMMARY OF EIGHT-YEAR SMART COATINGS MARKET FORECASTS
Smart Coatings Market
7,000
Likely to reach around $6
billion in 2020 from around
$0.4 billion in 2013
The leading
segment is
likely to shift
from the
construction
segment in
2013 to the
energy
generation
segment in
2020
6,000
CAGR of
49.50%
through the
forecasting
period
$ Millions
5,000
4,000
3,000
2,000
The military segment will
lead the global smart
coatings market with a
CAGR of 86.58%
1,000
0
2013
www.nanomarkets.net
2014
2015
2016
2017
2018
2019
2020
© 2013 NanoMarkets, LC

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CONTACT US
Address:
NanoMarkets, LC
PO Box 3840
Glen Allen, VA 23058
Telephone / Fax
804-270-1718
804-360-7259
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