2. ERP
E-commerce
Web Analytics
Checkout system
Reporting
DataMart
Targeting
Campaign
Management
Marketing automation
SMS
Social
Direct Mail
Delivery
Mobile App
push
E-mail Broadcast
10. Basic tips
Jonathan.wuurman@actito.com
#noreplywar, make it personal
Add address@company.com to your contact list
Remind your reader what he signed up for
Double opt-in
11. Content tips
You are building a lasting connection with your reader
Write from the reader’s perspective
Be relevant
Socio-demographics
16. Tips to update forms
Pre-filling is key
Grab extra Info
Link it in all
communication
17. You remember this ?
ERP
E-commerce
Web Analytics
Checkout system
Reporting
DataMart
Targeting
Campaign
Management
SMS
Social
Direct Mail
Delivery
Mobile App
push
E-mail Broadcast
19. It’s not …
Building trust
By sending
the right message
with the right content
through the right channel
at the right moment in the
buying journey
KEY: Customer centricity
But it’s all about…