Naomi Bradley is pursuing a degree in Digital Marketing. She discovered a passion for talent management and wants to open her own agency. Her document outlines her personal brand, goals, skills, competition, and plan to network and gain experience in the industry. Her long term goal is to open a marketing agency to help creators and brands grow strategically.
2. Hello! My name is Naomi Bradley and I’m
currently pursuing my Digital Marketing degree at
Full Sail University. It has took me time to
understand my life’s aspirations due to obstacles
that were out of my control, but never lost my
motivation. I didn’t have a clear vision in the
beginning, however, I discovered my passion by
taking advantage of the opportunities that we’re
shown to me. During my stagnant period, I’ve
gained the experience and passion for Talent
Management for entertainment and marketing. My
long-term plan is to open my own 360
management marketing agency to provide
creators and artists with growth strategy, outreach,
and campaign strategy.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Agents and Business Managers of
Artists, Performers, and Athletes
• Public Relations Specialist
• Marketing Manager
BRAND ARCHETYPE (ROYALTY)-
I look into the perception of my
audience as a guide to pivot my brand
into the right direction. My language is
clear and articulate because of my
devotion to understanding my target
audience.
Careers of Interest in Marketing Industry
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Liz DiRienzo
Outreach Plan:
• I will gain more experience as a talent manager to
provide proof of relevant work.
• LinkedIn / Email
• I intend to reach out my graduation year in January
2024, and follow up throughout the semester.
Early Careers at United
Talent Agency
Chris Silbermann
Outreach Plan:
• Gain more connections for endorsements
• Email
• I intend to reach out in the beginning of my last
semester at Full Sail, and follow up every month -
depending on the timeline
CEO at ICM Partners
Joel Lubin
Outreach Plan:
• Refresh resume and LinkedIn page
• LinkedIn; In communication with associate to eventually
get looped in
• I intend to reach out by the end of 2022, and stay
connected as I gain experience in my current
profession.
Talent Manager at Creative
Artists Agency
5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I will send out my portfolio to multiple companies of my
interest to build rapport and secure a job in my destined
industry.
‣ During my job search, I will take on freelancing and
paid opportunities to continue to update my portfolio
for consistency.
Mid Term: (2029)
• My brand will be developed, and will grow my online
presence that attracts my targeted audience.
‣ Increase my LinkedIn presence by 20% and cross
advertise on popular social media platforms for
exposure.
Long Term: (2045)
• I will open my own marketing agency for content creators,
celebrities, athletes, and small/large brands.
‣ Develop detailed, original brand strategy depending
on my client’s vision and goals.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
SEO
SOFT
HARD
Novice / Adept / Expert
Marketing Management Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Dependability Novice / Adept / Expert
CRM Software
SOFT
HARD
Novice / Adept / Expert
Microsoft Of
fi
ce Suite Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Time Management Novice / Adept / Expert
7. I help creators develop their brand by
identifying their niche and strategizing
creative, targeted content.
PROMISE
8. CREDENTIALS
Work Experience:
• In
fl
uencer Talent Manager & Brand
Strategist
• SAG-AFTRA Talent Manager
Education:
• Television/Radio Broadcasting Certi
fi
cate,
Connecticut School of Broadcasting -
2019
• Digital Marketing, B.S., Full Sail
University (Exp. 2024)
Volunteer Work:
• Atlanta Mission: My Sister’s House and
The Shepherd’s Inn
9. COMPETITION
Joe Louis
Industry Experience:
• Talent Manager
• Entertainment Consultant
Education:
• Entertainment Business, M.A., Full Sail University
• Audio Production, B.S., Full Sail University
Leadership Experience:
• Director of Art and Relations
• Chief Executive Of
fi
cer
• Lead Music Producer/Engineer
Skills and Pro
fi
ciencies:
• Entertainment - 3 endorsements
• Social Media Marketing - 0 endorsements
• Talent Management - 0 endorsements
Naomi Bradley
Overall Online Presence:
• 1,769 connections, personalized banner, professional
headshot, brief and detailed description, active on
social media, personalized LinkedIn URL
• Grade: Superior 70 out of 100
Industry Experience:
• SAG-AFTRA and In
fl
uencer
Marketing Talent Management
Education:
• Full Sail University
• Connecticut School of Broadcasting
• Greater Atlanta Christian School
Leadership Experience:
• No leadership listed
Skills and Pro
fi
ciencies:
• Teamwork- 1 endorsement
• Leadership- 1 endorsement
• Social Networking- 1 endorsement
Overall Online Presence:
• 181 connections, no banner, professional headshot,
detailed, up to date job descriptions, moderately active
on social platforms, no published articles, customized
LinkedIn URL
• Grade: Average | 6 out of 100
10. COMPETITION
Saffron Sumner
Industry Experience:
• Marketing Director/Coordinator
• PR and Events
• Digital Marketing
Education:
• Nottingham Trent University
Leadership Experience:
• Digital Marketing Executive
Skills and Pro
fi
ciencies:
• Digital Marketing - 44 endorsements
• Brand Marketing- 43 endorsements
• Social Media - 10 endorsements
Naomi Bradley
Overall Online Presence:
• 24,729 followers, personalized banner, unprofessional
headshot, descriptive, active on all social media
platforms, multiple posts, customized LinkedIn link
• Grade: Superior | 90 out of 100
Industry Experience:
• SAG-AFTRA and In
fl
uencer
Marketing Talent Management
Education:
• Full Sail University
• Connecticut School of Broadcasting
• Greater Atlanta Christian School
Leadership Experience:
• No leadership experience listed
Skills and Pro
fi
ciencies:
• Journalism- 1 endorsement
• Management- 1 endorsement
• Social Media- 1 endorsement
Overall Online Presence:
• 181 connections, no banner, professional headshot,
detailed, up to date job descriptions, moderately active
on social platforms, no published articles, customized
LinkedIn URL
• Grade: Average 60 out of 100
11. BRAND POSITION
For entertainers who need assistance identifying
their brand, I provide social media audience
research to create a content marketing strategy to
attract rapid organic growth. My expertise will
result in higher revenue and a loyal (consumer)
audience.
“N.B. MARKETING”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Brave New Worlds: The Trust Imperative
‣ November 1-2, 2022 | Virtual Summit
• The Masterclass: The Power of Personal Branding - Kris
Jenner
‣ December 2022 | Online Presentation
• Get Business Leads on LinkedIn Masterclass: Bob Low
Marketing
‣ November 4, 2022 | Virtual Workshop
Digital Marketing
• Primary Content: Create reels to reshape on all popular social
media platforms showcasing my services and success in
in
fl
uencer/brand marketing- including testimonials.
• Primary Tools: Instagram, TikTok, Twitter, Facebook, YouTube
Shorts. Consistently post 3 times per week to increase and
maintain presence.
• Website: I will reformat my digital portfolio to be aesthetically
pleasing to the eye, but informative enough to attract more
clientele and corporate opportunities
13. PROFESSIONAL DEVELOPMENT
Mentor
• Industry professional that can demonstrate and give
productive criticism that will help me grow. I would like
for my mentor to be skilled in SEO, negotiation, public
speaking, analytical software, and brand management/
strategy. DATE OF ESTABLISHED PARTNERSHIP:
MAY 2023
Formal Education
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
• Television/Radio Broadcasting, Certi
fi
cate, Connecticut
School of Broadcasting (2019)
• Greater Atlanta Christian School, High School Diploma
(2014)
Technical Skills
• Bilingual - Rosetta Stone, DECEMBER 2024
• Adobe Systems - Udemy.com, AUGUST 2023
• Analytical software - EDUCBA Online Course, MARCH
2023
Soft Skills
• Public Speaking - JULY 2024
• Writing Proposals and Reports- JULY 2024
• Business Trend Awareness - JULY 2024
14. Naomi Bradley
You know how dif
fi
cult it can be to build your
brand from scratch? Well, what I do is assist
creators and brands with creating an identity and
marketing strategy to help reach their targeted audience . In fact, within my
fi
rst year in In
fl
uencer marketing, I boosted my client’s online presence by
70,000 organic followers and brought in a revenue of over $150,000 in
brand deals for my starter agency.
“
15. REFERENCES
11-2021.00 - marketing managers. O*NET OnLine. (2021). Retrieved
October 29, 2022, from https://www.onetonline.org/link/summary/
11-2021.00
27-3031.00 - public relations specialists. O*NET OnLine. (2021).
Retrieved October 29, 2022, from https://www.onetonline.org/link/
summary/27-3031.00
Adobe Digital Learning Services: Training & certi
fi
cation. Adobe Digital
Learning Services | Training and Certi
fi
cation by Adobe. (n.d.).
Retrieved October 29, 2022, from https://learning.adobe.com/
Analytics software: Know the list of Best Data Analytics Software.
EDUCBA. (2022, September 1). Retrieved October 29, 2022, from
https://www.educba.com/analytics-software/
Chief executive of
fi
cer - Joe Louis Entertianment - LinkedIn. (n.d.).
Retrieved October 30, 2022, from https://www.linkedin.com/in/joe-
louis-110025138
Chris Silberman - founder - alloway ventures | linkedin. (n.d.). Retrieved
October 30, 2022, from https://www.linkedin.com/in/csilberman
Learn from the experts. Rosetta Stone - Learn a New Language. (n.d.).
Retrieved October 29, 2022, from https://www.rosettastone.com/
buy/special-offer-179/?
msclkid=cd2256c03222163f47d3359dd40cbe9a&utm_source=bing
&utm_medium=cpc&utm_campaign=Brand+-+US+-
+Exact&utm_term=rosetta+stone&utm_content=General+-
+Rosetta+Stone
Liz DiRienzo - recruiter - united talent agency | linkedin. (n.d.). Retrieved
October 30, 2022, from https://www.linkedin.com/in/liz-
dirienzo-0246092a
Saffron sumner - founder - twenties legacy | linkedin. (n.d.). Retrieved
October 30, 2022, from https://uk.linkedin.com/in/saffron-sumner
