1. How Rakuten is
planning to run their
entire business in
English?
Student Number: s1200218 Name: Naomi Kasai

2. ・What is Rakuten?
・History
・Why English needs in Rakuten?
・Business in foreign countries
・Rakuten’s goal
・Conclusion
・Resources
Contents

3. ・Hiroshi Mikitani started this company in 1997.
・Rakuten provids us with many kinds of useful services.
・A very big shopping mall. This shopping site has 9193
million members.
・A travel site.
・A portal site.
・Manege EC site.
What is Rakuten?

4. ・Rakuten was founded in Feburary 7th, 1997.
・Rakuten market started in March 1th, 1997.
・Internet auction service started in September, 1999.
・The rakuten’s baseball team setted up in Octorber, 2004.
・The representative director dicided to change their
official conference to English in July, 2012.
・Rakuten completed changing their official language to
English.
History

5. ・Engineers employment
The majority of the engineers employment
is foreigns in Japan. The company have to use
English for explaining about employment to
foreigns engineers.
Why English needs in Rakuten?

6. ・There are a lot of foreigner as costomer
and employee in Rakuten.
・Rakuten services not only in Japan but
also in English.
So, Rakuten employees have to use English.
Why English needs in Rakuten?

7. Rakuten separated the person in chage in Japan or in
foreign countries before. But Rakuten changed this
system. Rakuten unitied the person in change. So, the top
of the Rakuten market in Japan charges with the
electronic commerce in foreign. There are merits by
changing this system. First, Rakuten can reduce the
system’s costs. Second, Rakuten can change the
economics for becoming common to know-how in the
market.
Business in foreign countries

8. Rakuten have had goals since their official language
change to English.
・Make their way into 72 foreign markets.
・Employ excellent staff for competing with
Apple, Amazon, Google and so on.
・Share information with foreign companies.
Rakuten’s goal

9. Now, Rakuten is become the No.1 Internet
service company in the world. This
situation was indeced by changing their
official conference. English is very
important in business.
Conclusion

10. ・http://ja.wikipedia.org/wiki/楽天
・http://toyokeizai.net/articles/-/33821?
page=3
・http://diamond.jp/articles/-/16303
References