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Iphone vs blackberry

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Iphone vs blackberry

  1. 1. Presented by: Narayan Gaonkar
  2. 2. IPhone The iPhone is a line of smart phones designed and marketed by Apple Inc. It runs Apple's IOS mobile operating system. Headquarters located in Cupertino, California. Controls 23.3% of US Smartphone market. Global market share was 7% for 2008. Apples market share has grown to 13% in the first half of 2009. Sales of 5.4 million units in the second quarter of 2009 Hoping to have iPhone in China within one year. Models are iPhone (first generation), iPhone 3G, iPhone 3GS,iPhone 4, iPhone 4S, iPhone 5, iPhone 5S.  Shares price $553.00.
  3. 3.  competitors of iPhone are Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc.etc Most popular application are IBook, Itunes, Mobi scopes,flow free, youtube etc. Vision: We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. Mission: Apple reinvented the mobile phone with its revolutionary iphone and app store, and has recently introduced its magical ipad which is defining the future of mobile media and computing devices
  4. 4. Product Strategies: Design a high-end smartphone in which the user experience is more important than making a slew of features available Marketing strategies : Apple do not have a marketing budget. They never advertise their mobile phone products anywhere. That means no SEO, PPC, Social media, TV, Radio or print ads of any kind. They simply do not promote their iPhones what so ever. Target Market • Students • Video Game players • Rogers & Fido customers • Mostly consumer based as shown by looks, available application and marketing/advertising
  5. 5. IPhone Swot Analysis : Strengths: • Innovative product • Easy To Use • Brand Image Weaknesses: • Corporate Brand Image • Price Variety • Using Touch Features Opportunities: • Increase in Demand and Expansion into New Target Segment • Upgrading • Partnership Threats: • Competition
  6. 6. BlackBerry is a line of wireless handheld devices and services designed and marketed by BlackBerry Limited, formerly known as Research In Motion Limited (RIM ). vision “to provide solutions for the worldwide mobile communications market, including the software that allows the BlackBerry Smartphone to provide mobile access to email, applications, media and the Internet.” mission "To develop socially and professionally responsible and proactive managers and leaders with holistic perspectives and competencies.
  7. 7. Headquarters located in waterloo, Ontario Controls over 55% of the US Smartphone market Global market share was at 16% for 2008. The Blackberries have grown market share to 19% in the first half of 2009. Revenue rose to $3.53 billion from $2.58 billion a year earlier. Sales are up about 40% compared to a year ago. Blackberry models are blackberry Curve & 3G,bold,z10,blackberry torch etc. Most popular applications are Saylt built fo blackberry, Mirfo don’t panic, apps for instagram, BeMaps 10pro, etc..
  8. 8. BlackBerry’s strategy: By having over 30 million customers and being in over 200 countries it has given them an advantage. Blackberry’s device design: Over the years, Blackberry has developed its designs based on the time periods and moving with the developing technology. BLACKBERRY Target Customer: • Business people • Students
  9. 9. Blackberry Swot Analysis Strengths • Brand image • Product Features Weaknesses • Global Coverage Dependence • Cost of Ownership • Blackberry Features Opportunities • Variety of Offerings for Mobile Workers • Extends The Range Of Third-Party Blackberry Devices Threats • Competition
  10. 10. Total units sold by both iphone and blackberry from 2007-2013, Sales Units in Millions I Phone 1.39 20.73 11.39 72.29 39.99 150.26 125.05 4.2 7.4 10.7 14.6 13 7.4 6.8 160 140 120 100 80 60 40 20 0 2007 2008 2009 2010 2011 2012 2013 Blackberry
  11. 11. Conclusion: RIM and Apple are the two dominant companies in Branding for their market place. RIM currently dominates the corporate side of business professionals. Apple is currently dominating consumer markets with their new innovative Iphone. RIM has a strong customer base from professionals, whereas Apple attracts many average users. RIM has a good reputation in the smart phone business.

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