3. Sales
Continued..
Achieve optimum market share & leadership
Enhance successful launch of new products
Analyze & monitor the fluctuation of sales & do
the necessary intervention
4. Product Promotion
Ensure execution of market plans and
implementation of strategies
Ensure successful conduction of activities/events
planned
Utilization of inputs: Validate & Approve suggestions
from SLMs for appropriate reduction or addition of
inputs
Identify needs of special investment on customers
for market development and weak territory
development
5. Product Promotion
Continued..
Validate & sanction expense on events, activities &
special campaigns
Validate & control the dispatches made for new product
Overall supervise the conduction of Cycle Meets, New
Product Briefing Region wise
6. Customer
Constantly work & develop key customers for
future organizational growth
Work, identify & develop a pool of opinion
builders to have a pool of speakers
Monitoring & guiding SLM & FLM for
investments on key & important customers
7. Customer
Continued..
Ensure timely response for all customer requests
Organizing, Guiding & Monitoring activities of
SLM, FLM & SOs during events namely DGM,
Sym., State/Zonal/Regional Conf.
8. Distribution
Ongoing monitoring of inventories of key focus
brands, new products (location wise) & suggest
IDST in case of shortages & also suggest
additional stock requirements
Monitor & plan liquidation of Near Expiry
Products
9. Distribution
Continued..
Facilitate the appointment of New Stockist by
validating the required information by
organization’s policy
Guide & support SLM & FLM in resolving trade
issues
10. People
Identifying & recruiting suitable individuals
whenever vacancies / expansions arise
Ensure proper induction of new joinees (SO, FLM,
SLM)
Ensure maintenance of norms & standards of
company policies
Ensure co-ordination, co-operation and discipline in
team functioning
11. People
Work in coordination with SLM & FLM for retaining
performing individuals by suggesting appropriate
reward/ recognition
Identify people with issues of Discipline, Attitude,
Behavior & Performance and suggest corrective
measures/disciplinary action to H.O.
Identify Training & Developmental needs of team &
organize training through H.O.