Latest SWOT analysis of the above mentioned industries in India

1. By:
T. Naresh
10042

9. • Most rapidly growing industry.
• Creating work for 39.5 billion people consisting of country’s 7.7%
of total work force.
• Generated INR 6.4 billion or 6.6% of total country’s GDP in 2012.
• India ranks 65th among 140 in TTCI ratings.
• National Tourism policy, 2002 uplifted the industry.

10. India is a journey of Mind & Soul
It is a journey of the five senses
It is a journey of self discovery
It is a journey of self fulfilment

11. Strengths:
• Geographical diversity.
• Huge diversity in cultures & traditions.
• Wealth of archeological sites & historical monuments.
• Good number of places with religious heritage.
Opportunities:
• Allow of more MNCs gives a global perspective.
• Growth of domestic tourism.
• Improved conditions of roadways.
• Shift of global tourist arrivals from developed nations.

12. Weakness:
• Inadequate infrastructure.
• Xenophobic attitude of various sections of people.
• No proper marketing in abroad.
• Safety & Security, Maintenance & Cleanliness, Information &
Communication.
• Accessibility of tourist spots.
• Lack of man made attractions.
• Corruption, Terrorism, begging & cheating.

13. • Continuous decline in Global ranking.
• Continuous threat from terrorist attacks.
• Aggressive strategies adopted by other nations to promote their
tourism.
• Political turbulence in neighboring nations.

14. • Effective marketing of “Incredible India”.
• Proper transportation & accommodation facilities.
• Improvement of basic facilities, Banking & ATMs, Amusement parks &
Secondary entertainment.
• Development of Coastal area & North- East states.
• Efforts should be taken by the Govt for the safety & security of foreign
tourists.
• Similar entry fees.

22. • Rural marketing Magazine, August 2014.
• http://nawabzade.com/full-project-on-swot-analysis-of-fmcg-
industries/
• International journal of application or innovation in Engineering &
management.
• http://www.incredibleindia.org/en/
• http://agricoop.nic.in/
• Wikipedia