Today, when you search for ‘best project management platforms’ on Google at least 5 of the top 10 resources that appear, mention ClickUp. ClickUp has achieved this in just the first 5 years of its journey. Apart from having a great product, content marketing seems to have been a game changer for this SaaS company. ClickUp's approach to content marketing is very different from the traditional B2B content marketing tactics. In this content marketing case study, we've tried to get a closer look at the company's take on content and product-led growth. Some key characteristics of ClickUp's content plan that you'll find in this slideshow are - - Product-led growth and product-led content marketing all the way - Eyes on the right audience personas - User insights to help deliver better content - Resources and videos for ClickUp users - Turning ClickUp alternatives into a competitive advantage - Engaging users on YouTube and Social media - B2C marketing tactics for a B2B company Read the complete article - https://blog.narrato.io/content-marketing-case-study-why-the-clickup-content-marketing-strategy-clicked/