1.
SEO Content Planning
and Strategy
Your 8 Point Guide to
https://narrato.io/
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2.
Introduction
#1 – The first step in SEO content planning
#2 – Importance of topic clusters/competitor analysis
#3 – Other factors critical to SEO
#4 – Role of content quality
#5 – SEO content briefs
#6 - Search optimization for multiple media
#7 - Updating existing content
#8 - Audio-visual content
Contents

3.
Narrato asked over a 100
content marketers their
secrets to Content Planning
for SEO and Lead Generation
Here's what we found
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4.
#1 – The first step in SEO
content planning is
keyword research.
Google Keywords Planner
Ahrefs
SEMrush
Commonly used tools for collecting
keyword data include
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5.
#2 – Keyword clustering
and competitor content
research are next
These help to
Identify key themes for content
Identify content gaps for topic prioritization
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6.
#3 – Other factors
considered in SEO content
planning
Search intent
Revenue
Lead generation
Traffic potential of keywords and topics
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7.
#4 – Length, depth and quality
of content matter (a lot!)
Deep research, data, great insights and
topical relevance are critical
Whether the content answers most questions
about the topic is a key consideration too
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8.
#5 – Creating content briefs
with SEO in focus ensures
optimum performance
Tools like Narrato’s AI content briefs
generator come in quite handy here
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9.
#6 – Content should be
search engine optimized
for multiple media
Text
Voice
Image
Video
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10.
#7 – Content should be
updated frequently
Outdated content can be downranked in
search by Google
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11.
#8 – Audio-visual content
like videos spur higher
engagement
Particularly with the ever-shortening
audience attention spans
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12.
THANK YOU
For more valuable insights, read the full article:
https://blog.narrato.io/haro-seo-content-planning-and-strategy-30-marketers-share-
success-secrets/
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https://narrato.io/