Narrato recently carried out a survey of over 100 content marketers and small business owners asking them some interesting questions about their SEO content planning process and strategy. From all the valuable responses we received, we were able to derive some very helpful insights into the SEO planning process. In this SEO planning guide, we share with you 8 critical tips on Content Planning for SEO and Lead Generation. You will learn about - #1 – The first step in SEO content planning #2 – Importance of topic clusters/competitor analysis #3 – Other factors critical to SEO #4 – Role of content quality #5 – SEO content briefs #6 - Search optimization for multiple media #7 - Updating existing content #8 - Audio-visual content Read the complete article - https://blog.narrato.io/haro-seo-content-planning-and-strategy-30-marketers-share-success-secrets/

1. SEO Content Planning
and Strategy
Your 8 Point Guide to
https://narrato.io/
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2. Introduction
#1 – The first step in SEO content planning
#2 – Importance of topic clusters/competitor analysis
#3 – Other factors critical to SEO
#4 – Role of content quality
#5 – SEO content briefs
#6 - Search optimization for multiple media
#7 - Updating existing content
#8 - Audio-visual content
Contents

3. Narrato asked over a 100
content marketers their
secrets to Content Planning
for SEO and Lead Generation
Here's what we found
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4. #1 – The first step in SEO
content planning is
keyword research.
Google Keywords Planner
Ahrefs
SEMrush
Commonly used tools for collecting
keyword data include
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5. #2 – Keyword clustering
and competitor content
research are next
These help to
Identify key themes for content
Identify content gaps for topic prioritization
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6. #3 – Other factors
considered in SEO content
planning
Search intent
Revenue
Lead generation
Traffic potential of keywords and topics
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7. #4 – Length, depth and quality
of content matter (a lot!)
Deep research, data, great insights and
topical relevance are critical
Whether the content answers most questions
about the topic is a key consideration too
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8. #5 – Creating content briefs
with SEO in focus ensures
optimum performance
Tools like Narrato’s AI content briefs
generator come in quite handy here
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9. #6 – Content should be
search engine optimized
for multiple media
Text
Voice
Image
Video
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10. #7 – Content should be
updated frequently
Outdated content can be downranked in
search by Google
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11. #8 – Audio-visual content
like videos spur higher
engagement
Particularly with the ever-shortening
audience attention spans
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12. THANK YOU
For more valuable insights, read the full article:
https://blog.narrato.io/haro-seo-content-planning-and-strategy-30-marketers-share-
success-secrets/
narrato
https://narrato.io/