Using the case of the Piet Piraat iPad game which Nascom has developed for Studio100, Erik will introduce you into gamification.

1. Gamification is key to
publishing's future?

2. erik.willemse@nascom.be
@erikwillemse

3. NASCOM IS…
A DIGITAL SERVICE DESIGN
AGENCY WITH A STRONG
FOCUS ON STRATEGY, BUILD
AND OPERATE.

4. NASCOM IS…
WE ARE LOCATED AT THE
HISTORICAL C-MINE SITE IN
GENK AND HAVE ALSO
OFFICES IN ANTWERP AND
DIEGEM.

5. NASCOM HELPS…
ORGANIZATIONS WITH THEIR
DIGITAL SERVICES STRATEGY,
BUILD AND OPERATE IN AN
OMNICHANNEL WORLD.

6. A new omnichannel and digital world
A
purchase
or
experience,
after
all,
is
more
than
a
singular
event,
but
a
series
of
touch

7. Most popular Apple
App Store categories
(jan 2012)

10. “I think most publishers think that
people buy books for the joy of
reading. Well, maybe some people
do, but most don’t. They’re
looking for something else — to
be lifted up, or transported to
another reality, or for social
interaction.”
(Gabe Zicherman)

11. GAMIFICATION IS NOT …
MAKE A SPACE
EXPLORER GAME
OUT OF A BOOK

12. GAMIFICATION IS…
THE APPLICATION OF
THE BEST LESSONS OF
GAMES, OUTSIDE OF
GAMES

13. 8

14. 8

23. EXPERIENCE
+
ENGAGEMENT

41. “Skeuomorphism refers to an
element of design or structure
that serves little or no purpose in
the artifact fashioned from the
new material but was essential to
the object made from the original
material”
(Wikipedia)

50. “It is the content,
stupid.”
(Peter Quaghebuer - WPG Uitgevers)

51. “It is the (digital)
service and
experience,
stupid.”

52. Work to be done?

53. NASCOM
C-MINE 1 BUS 13
EVENCE COPPÉELAAN 91
3600 GENK
BELGIUM
PHONE: +32 89 20 15 00
FAX: +32 89 20 15 01
INFO@NASCOM.BE