The document summarizes the findings of a 2017 travel survey conducted in Bangladesh that examined the impact of social media on the country's tourism industry. Key findings included that 55% of students and staff live within 10 miles of the surveyed universities and have the greatest potential to adopt more sustainable travel. Financial considerations, convenience and travel duration were found to influence travel choices. Comparisons to previous surveys found small increases in travel frequency and shifts toward more sustainable modes of transportation. The survey results will help inform sustainable travel plans and encourage more environmentally-friendly travel options.

1. Travel Survey Report
1st August 2017

2. Travel Survey Report :
• Page 1 of 12 Date: 1 August2017 Final Author:
Index:
• Introduction 2
• Bangladesh Sustainable Travel Plan (2017-18) 2
• Aims & Objectives 3
• Article-01 (2015 Travel Survey Report by Glasglow
Caledonian University) 4
• Article-02 (Tourism in Bangladesh: Present Status and
Future Prospect) 5
• Article-03 (Enlivening the Tourism Industry in
Bangladesh) 6
• Article-04 (Tourism in Bangladesh: problems and
prospects) 7
• Amount of served people 8
• Brief Report 9
• Combined Ratio 10
• Conclusion 11

3. Introduction
This report seta out the key findings of the 2017 based on
Bangladesh’s people travelling within age more than 15 and less
than 45. The survey acts as the primary mechanism for measuring
the impact of social media on Tourism Industry in Bangladesh.
The survey results provide valuable information about student and
working people those are both government employee and private
employee’s behaviors, whilst also gauging both group and
perceptions of the sustainable travel option that are available to
them.
The results help to inform the group of people’s outgoing
sustainable travel plan and with a similar travel survey taking place
for the outside of Dhaka City. This provides an opportunity for a
collective approach to be taken when analyzing the travel issues
with the local area.
Bangladesh Sustainable Travel Plan (2016-17)
That aims to encourage more staff and students to travel to the
country people.
Developed by the Tourism Industry , the focus is to impact of Social
Tourism Industry in Bangladesh.

4. The main objects are to :
# Promoting the significant impact on Tourism
Industry development .
# Reduce the environment impact of traffic
associated with the country .
# Encourage the use of sustainable modes of Travel
of work related Journey .
# Promote the use of sustainable modes of Travel by
them .
#Reduce unnecessary vehicle usage by student ,
service holder and business man .
The action sets out of all of the travel impact of Social Media.
on tourism Industry measures and objective s in a clear time specific
manner . The action plan provides a framework to assist the
achievement of the tourism Industry in Bangladesh.

5. Article-01
Glasgow Caledonian University (GCU/the University) is committed to reducing its
environmental impact by embedding sustainability into every aspect of its operations.
GCU’s carbon footprint reports highlight commuting and business travel as having
significant environmental impacts and the University is developing a travel plan to
mitigate them. The 2015 Travel Survey will support the development of the travel plan
by collating data and insights about travel habits and choices at the University.
Results show that a high proportion (55%) of students and staff live relatively ‘close’ to
the University (i.e. within 10 miles) and that these individuals have the greatest
potential for adopting more sustainable travel (due to the availability and convenience
of options available to them). The survey captured details of journey length and
duration by mode travel and distance from the University and identified that financial
considerations, convenience and travel duration were common factors influencing the
choice of mode of travel. Combined, these insights will help develop a case to
persuade more students and staff to choose more sustainable modes of travel to
commute to the University.
Whilst the Survey helped develop the University’s understanding of student and staff
commuting, its design did not allow comparable assessment of business travel.
Respondents were encouraged to make suggestions on how environmental impacts
and costs of travel to the University might be reduced. Responses were grouped into
21 broad subject categories and included more provision of information, infrastructure
improvements and discounts. These suggestions will be used to develop new Travel
Demand Management options and awareness campaigns to encourage more
sustainable travel at GCU.
The Survey also looked at how travel has changed since 2012 (for students) and 2009
(for staff) and although there is no significant difference between where respondents
travel from and the duration of their commutes, there has been a small increase in the
frequency of trips to the University. This comparison also revealed that between 2012
and 2015 there were noticeable shifts in the way students travelled to the University,
with prominent reductions in car use (both single and single-occupancy) and bus use
and increases in all other modes of travel, particularly train. A similar trend was
noticed for staff.
Overall, sustainable travel at GCU seems to be heading in the right direction and the
University should build on existing initiatives to foster further increases in the
proportion of students and staff choosing sustainable travel options.
2015 Travel Survey Report
Executive Summary

6. CEO at HosCon Global Inc. |
Chief Hatching Officer at Sheqel
Article-02
Tourism in Bangladesh: Present Status and Future Prospects
September 15, 2015 Habib Ahasan
Abstruct: Bangladesh is full of natural beauty. Rivers, coasts and beaches, archaeological
sites, religious places, hills, forests, waterfalls, tea gardens surround it.
The Sundarban, Historic Mosque in city of Bagerhat, Ruins of the Buddihist Vihara at
Paharpur are the three world heritage sites in Bangladesh among 1007. To observe the
beauty of nature, huge amount of domestic and foreign tourists visit the country and its
tourist attraction sites.
In 2012, around six-lakh (6 hundred thousand) tourists came Bangladesh to visit and enjoy
its beauty. The total contribution of tourism to GDP was 4.4%, 3.8% to employment and
1.5% to investment in 2013. Bangladesh Parjatan Corporation (BPC) looks after the tourism
sector in Bangladesh under the ministry of Civil Aviation and Tourism. Due to some
limitations, Bangladesh has failed to introduce itself as a tourist destination country.
The paper tries to focus on the attractive tourist spots of Bangladesh and the contribution
of tourism in the Bangladesh economy. The major concern of the writer is to highlight the
factors by which Bangladesh can be one of the major tourist attractive country in the world
in near future.

7. Article-03
The tourism industry is well-known as a composite of activities and services that deliver
transportation, accommodation, food, shopping, entertainment and hospitality services
available for the travelers. All these activities can enhance the economic development
process by creating jobs, developing infrastructure and entrepreneurial skills, improving
balance of payments, earning foreign exchanges and export revenues. The sustained
demand for tourism, coupled with the industry's ability to stay resilient in the face of shocks,
continues to underline its great significance and value as a key sector for economic
development.
In fact, tourism has emerged from being a relatively small-scale activity into one of world's
largest industries since 1960s and onwards. The United Nations has identified the
development of tourism as one of the methods poorer countries might use to meet the
Millennium Development Goals (MDGs).
Bangladesh, being located in the connecting point of South and South East Asian countries,
is home to the longest unbroken sandy sea beach (Cox's Bazar) and the biggest mangrove
area (Sundarbans) in the world. The country has bountiful resources to offer to both local
and foreign travelers with its scenic beauty, ethnic diversity, unique cuisine, rich heritage
and historical sites, profound religious sentiments and much more. The importance of
tourism in Bangladesh is reflected in some recent stylised facts as highlighted in World
Travel and Tourism Council.
The direct contribution of tourism to GDP was 296.6 billion taka (1.9 percent of total GDP) in
2014 and is forecast to grow by 6.1 percent per annum to 566.3 billion taka (1.9 percent of
total GDP) by 2025. Furthermore, in 2014, the total contribution of tourism to employment,
including jobs indirectly supported by this industry was 3.6 percent of total employment
which equals to 1,984, 000 jobs. By 2025, tourism is forecast to support 2,492,000 jobs (3.6
percent of total employment).
However, the tourism sector of the country has not been able to reap much benefit despite
the immense prospects of development the tourism sector has. There are numerous
reasons that stand as a hindrance to the development of the tourism sector of Bangladesh.
Enlivening the Tourism Industry in Bangladesh
August 05, 2016

8. Article-04
Tourism in Bangladesh: problems and prospects
We lack a marketing strategy which causes the absence of proper marketing initiatives for
tourism products of the country. We need to diversify our tourism products to attract
tourists and encourage them to make repeated visits.
Forty years has elapsed of Bangladesh’s tourism industry, yet we still see it in a nascent
position in comparison to our neighboring countries. Despite having all the potential to
flourish, tourism in this country has been growing at a very slow pace.
Bangladesh is not known as a tourist destination in the international tourism market. Only 3
lacs foreign tourists came to Bangladesh in 2010, of which more than 70 percent came for
business and official purposes. The contribution of the earning from tourism to the
country’s GDP is less than 1 percent. The sector got recognition as an industry in 1999. But it
never received attention from the government to become a vibrant industry.
Whereas many countries which started much later than Bangladesh, for example –
Maldives, Malaysia, Vietnam, Cambodia, Laos PDR – have developed their tourism industry
much faster than this country. In 1998 Bangladesh received 171,961 tourists and Cambodia
received only 96,000 tourists. After 11 years in 2009, Bangladesh could attract only 267,000
tourists and Cambodia more than 2 million tourists. This comparison indicates discrepancy
in the degree of initiative by two different countries within a same span of time.
The lack of development of the tourism industry of Bangladesh can be attributed to multiple
reasons like less-prioritisation of tourism by all previous governments, lack of budgetary
allocation and scarcity of trained people in the industry. There is also a lack of publicity and
marketing activities. We lag behind in projecting our attractions to international tourists
through advertisements in international print and electronic media, as our neighboring
countries do. We have to do this for enhancing the positive image of our country and for
introducing our prime tourist attractions as well as our vibrant culture.
But, there is a lack of sufficient budgetary allocation. We need to develop an effective brand
name for tourism. We have never tried to understand that branding not only helps tourism
of the country, it encourages foreign investment as well. A tourism branding campaign
called ‘Beautiful Bangladesh’ has been developed, but according to the tourism
stakeholders of the country it does not wholly reflect the tourist attractions of the country.
Tour operators who bring foreign tourists are raising demands to mend it. Bangladesh,
which has so many positive aspects, needs to rebuild its brand as a country.
6 November, 2015

9. 20
people
100
people
The students of Jahangirnagar University ,Department of Management
Studies is committed to surveying social media impact on tourism
industry by embedding sustainability into every aspect of travelling.
The carbon footprint reports highlight commuting and business travel
as having significant environment is developing a travel plan to
mitigate them. The 2017 travel survey will support the development of
the travel plan by collecting data and insights about travel habits and
choices at country.
20
people
20
people
20
people
20
people
Analysis

10. Q1
98
2
Q2 100 0
Q3 9 13 51 27
Q4 78 18 4 0 0
Q5 8 72 18 2
Q6 6 51 23 18 2
Q7 1 66 8 22 3
Q18 (Extra) 38 40 7 15 0
Q8 14 73 6 7
Q9 21 90 51 23 60 12 9
Q10 35 4 6 47 8
Q11 0 57 31 12 0
Q12 5 13 58 0 0 24
Sample input for others:
Huawei: 05
Symphony:08
Xiaomi: 02
Walton:05 Blackberry:01
Asus: 01
Oppo: 02
Q13 71 0 20 2 4 3
Q14 51 21 8 15 0 5 Teletalk-05
Q15 69 6 4 0 0 21
Q16 95 5
Q17 26 20 38 9 7
Q18 94 6
Q19 42 16 24 2 5 11
Q20 39 13 11 32 5
Group Survey brief report

11. 0
20
40
60
80
100
120
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
Series1 Series2 Series3 Series4 Series5 Series6 Series7
Combined ratio

12. Conclusion
From analysis the results of the 2017 working people and student
travel and survey, it is evident that the social media impact of the
tourism industry has so far had mixed results in terms at reaching the
travel survey.