This document summarizes the capabilities of SourceKnowledge, an advertising technology company that provides cross-media advertising solutions. It highlights their proprietary technology for targeting, bidding, and viewability verification. SourceKnowledge claims to reach over 300 million consumers across North America and offers capabilities in desktop, mobile, connected TV and video advertising. The document also includes case studies demonstrating campaigns that drove brand awareness, site retargeting and new customer acquisition through SourceKnowledge's platform.

1. The Marketplace For Cross-Media Advertising
1

2. TECH & TEAM
IN-HOUSE
AD SERVING
TECH & OPS
CUSTOM
SOLUTIONS
QUICK AND
EFFICIENT
SERVICE

3. PARTNERSHIPS
SUPPLIERS PARTNERS

4. REACH & VOLUME
90%
UNIQUES
IN THE
US207M
60B VIDEO
245B DISPLAY
1B MOBILE
TOTAL
VOLUME
[30 DAY AUCTIONS]
NORTH
AMERICAN
REACH
UNIQUES
IN
CANADA22M

5. MEDIA COVERAGE & ACCOLADES
ONE OF THE
FASTEST GROWING
TECHNOLOGY COMPANIES
IN NORTH AMERICA
ONE OF ONLY 10 DSPs
SELECTED FOR
LIVERAIL’S DEMAND
PARTNER PROGRAM

6. PROPRIETARY TECHNOLOGY

7. SMARTBIDDERTM
KEY PATTERNS MICRO-OPPORTUNITIES BIDDING FLUCTUATIONS
SmartBidderTM analyzes over 2 billion auctions per day.
Capture the most qualified audience at the optimal price -
at scale.

8. RUNSAFE
OPEN VIEWABILITY BOT BLOCKER
Our proprietary security suite makes the world of programmatic safe
for brands and advertisers.
• Domain verification service
• Blocks nested iframes and
masked URLs
• Up to 97% more effective
than other industry leading
tools
URL MATCH
• Best in class, third party verified
technology
• Ensures that campaigns are
viewed by human eyes
• Guarantees quality ad viewability
• Works in real-time
• Proprietary bot protection
tool
• Detects non-human traffic
and sites
• Stops bot impressions in
real-time

9. ENGAGE
Engage leverages video and display advertising, dynamic
bidding, and sequential remarketing to capture the most
qualified audiences and drive action and conversions on site.
VIDEO
PROSPECTING
Brand forward first touch
communicates value and
drives awareness. A/B split
testing available.
RE-ENGAGE WITH
BANNER CREATIVES
Conversion behavior and value
proposition are reinforced
through sequential remarketing.
Creative can be delivered
dynamically to match video
asset.
AUDIENCE
ANALYSIS
Machine learning algorithm
analyzes and ranks
prospects based on
likelihood of conversion and
potential cost.
TRANSPARENT
REPORTING
View path to conversion,
eCPA, and full conversion
attribution report by domain
and date, available in-flight and
post-flight.

10. CAPABILTIES

11. TARGETING
GEO DEMOGRAPHIC
& BEHAVIOR
VERTICAL FREQUENCY
CAP
DAY PARTING DEVICE
CROSS-DEVICE
SEQUENTIAL
MESSAGING
FIRST PARTY DATA
RETARGETING
LANGUAGE
SITE, EMAIL & VIDEO
RETARGETING
SOCIAL
OPERATING SYSTEM
WEATHER

12. DESKTOP / LAPTOP
PRE-ROLL
• In-Stream Video
• Click To Play
• Companion Banner
• :15, :30, :60+
DISPLAY
• Standard IAB Formats
• Static or Animated
• Rich Media Formats
ADD ONS
Guaranteed Audience
Brand Lift Study (BLS)
Nilsen OCR
comScore VCE
BUYING MODELS
• CPM
• CPCV
• dCPM Max Bid Rate
• CPA
KPIs
• Awareness / Branding
• Performnce / DR

13. MOBILE / TABLET
VIDEO
• Mobile Web
• In-App Interstitial
• :15 or :30 (:15
suggested)
BUYING MODELS
• CPM
• CPCV
• dCPM Max Bid Rate
CROSS-PLATFORM
• iOS
• Android
• Windows
DISPLAY
• Mobile Web
• In-App Interstitial
• Standard IAB sizes
KPIs
• Awareness / Branding
• Performance / DR

14. CONNECTED TV
CROSS-PLATFORM
• Roku
• Playstation
• Xbox
• WD
VIDEO
• In-App Interstitial
• :15, :30, :60+
• Long-form content
KPIs
• Awareness / Branding
BUYING MODELS
• CPM
• CPCV
• dCPM Max Bid Rate
BENEFITS
• Biggest screen in the
house
• Engaged audience
• High completion rates

15. HIGH IMPACT VIDEO
INTERACTIVE
VIDEO
• Engaging Overlay
• Social Incentives
• Full Customization
• Scalable
BUYING MODELS
• CPM
• dCPM Max Bid Rate
ADD ONS
• Brand Lift Study (BLS)
BENEFITS
• Drive Key Behaviors:
social, purchase, etc.
• Measure interest and
intent

16. SUCCESS STORIES

17. AWARENESS CASE STUDY: PALM BAY
CHALLENGE
RTD (ready to drink) brand Palm Bay wanted to increase brand familiarity and
improve brand perception with targeted cross-device pre-roll video. Success
would be measured based on completed views (CPCV) and BLS results.
RESULTS
• Awareness: Product recall improved by 17% and brand
health increased by 12% within the target demographic.
• Perception: Desired product association improved by
8% and intent to purchase was improved by 6% within
target demographic.
• 83% average completion rate across Desktop and
Mobile
EXECUTION
• Deployed three :15 skippable video creatives and
delivered 5M+ completed video views on Desktop and
Mobile that were targeted to the brand’s target demo of
W19:34 in Canada.
• Executed brand lift survey (BLS) in partnership with
Millward Brown to measure impact.
• RunSafe ensured brand safety.

18. SITE RETARGETING CASE STUDY: BEAUTY
CHALLENGE
An international beauty products brand partnered with SourceKnowledge to
drive sales of a specific product on their eCommerce site. Success would be
measured based on their CPA goal and on the number of conversions.
RESULTS
• This campaign was responsible for 25% of all sales of
the product on the brand’s site.
• Predictive audience modelling and SmartBidderTM
allowed this campaign to beat the brand’s CPA goal by
59%.
EXECUTION
• Visitors to the brand’s eCommerce site were cookied
and then re-engaged with three different display
units that were related to the product.
• Delivery was optimized using lookalike modelling to
more heavily remarket audience members who were
most likely to convert and enhance CPA
performance.

19. ENGAGE CASE STUDY: FRANK & OAK
CHALLENGE
Men’s eCommerce brand Frank & Oak partnered with SourceKnowledge to
run a hybrid cross-media performance campaign using the Engage platform.
The campaigns goals were to drive higher value new customers.
RESULTS
• Audience members were 84% more likely to engage
with a display unit compared to the control group.
• New users were 10% more likely to purchase within one
month.
• New buyers spent 20% more than site-wide average
order value.
EXECUTION
• Deployed and A/B tested :15 and :30 pre-roll videos to
the brand’s target demo M18:40.
• 3.5M impressions were delivered.
• Lookalike predictive models were created based on user
data to optimize the campaign.
• SmartBidderTM won key impressions at the lowest price.

20. LET’S WORK
TOGETHER
FOR MORE INFORMATION, OR TO REQUEST A PROPOSAL:
N.SELLAMI@SOURCEKNOWLEDGE.COM
1.514.935.9419
1.800.887.6680
WWW.SOURCEKNOWLEDGE.COM
1751 RICHARDSON (SUITE 4509), MONTREAL, QUEBEC, H3K 1G6