history, product life cycle, 4Ps

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Miuccia Prada and Patrizio Bertelli

6. • THE PRADA BRAND EXHIBITS:
• ELEGANCE
• CHIC
• CONSUMERS BUY PRADA WHEN:
• NEW FASHION TRENDS
• CHANGE OF SEASON
• PRADA CONSUMERS EXPECT:
• HIGH QUALITY
• CLASS AND WEALTH
• LUXURY
• PRESTIGE
• SOCIAL RANK
“I love fashion, but I think it should stay in it’s place, not
rule your life. It’s a very nice part of your life, but I think it
should be fun.”
-Miuccia Prada

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