2. Introduction
Lovestyle.com is the ultimate resource for women
who are passionate about style. More than just a
fashion website, Lovestyle.com creates a link
between the inspirational and the attainable. With
an international outlook and regional expertise,
lovestyle.com is an authoritative voice delivering
information in an attainable format.
‘Fashion fades, only style remains’
Coco Chanel

5. Why Digital?
TARGET
Immediate publishing of information and
content to the consumer you want to reach
REACH
World Wide Audience -There are more
Australians online than watching TV
MEASURE
transparent reporting and analysis gives
comprehensive evidence of ROI
ACT NOW
Direct response and lead-generation;
consumers can make a direct purchase or
register for newsletters or services
EFFECTIVE
Online advertising is the BEST medium for
delivering and executing campaigns in the
most cost effective way.

6.  Aged Between 20-45 years.
 Multi cultural audience; European, Asian,
Middle Eastern and Indian Subcontinent.
 Interested in, Fashion, Beauty, Celebrity,
Health and the latest must attend events.
 Spends a minimum of an hour a day on the
internet.
 Uses approximately 4 websites per day,
they consist of News, Celebrity, Blog, Fashion.
 Her available annual income is $60,000.
The Lovestyle user

7. Creative Solutions
As part of the Lovestyle creative services the
website is able to support advertisers with
bespoke reader events.
The Lovestyle team are able to tailor make
these events to suit the needs of each
individual advertiser, often serving as a
useful in store marketing tool.
We can organize anything from themed shop
windows to exclusive in store activity, and
everything in between.
Each event is emailed out to Lovestyle
membership subscribers delivering an
exclusive and targeted audience that is right
for your brand.

8. Lovestyle Members Only
 Site takeovers.
 Newsletter sponsorship.
 Display advertising.
 Promotional advertorials.
 Retail event.
 Lovestyle event branding.
 Co-branded marketing
campaigns.

9. Advertising
Opt In newsletters
300 x 250
728 x 90

10. Advertising
Site takeover & Wallpaper
The fastest way to
make the largest
impact.
Wallpapers and site
takeover are bespoke
to fit your campaign
requirements

11. Advertising
Overlay
INSTANT IMPACT.
Overlays ensure
consumers have
interaction with your
brand

12. Advertising
Special Requests
We can cater for
special requests
which will make your
campaign as tailored
as your product

13. Advertising
Page Peel
300 x 250

14. Rates and technical
information
Newsletter advertising: Dhs1 x number of subscribers for
leaderboard,
AED0.75 x number of subscribers for MPU#1
AED0.50 x number of subscribers for MPU#2
Standalone mail-outs: US$326 per 1,000 recipients
Minimum spend on all display advertising
US$ 2,423
PREMIUM POSITIONS US$ CPM
Leader board 728x90 80
Expanding Banner 95
Sky Scraper – Half Page 300x600 75
REGULAR POSITIONS US$ CPM
MPU above the fold 300x250 70
MPU Below the fold 300x250 50
SPECIAL REQUESTS US$ CPM
Run of site/net work On request
Smart Link 850 p/link
SPECIAL OPERATIONS US$ CPM
Over/under lay On request
Page Peel 110
Road block 10,000 p/d
Wall Paper 4,100 p/w