2. Magazine Concept
Dubai Messenger is a comprehensive guide that offers accurate and cur-
rent information about the exciting happenings in Dubai, the UAE region
and the countries that form the fabulous Middle East. The magazine and
its editorial contributors will showcase the bright and compelling events
that influence the lives of creative people around the world.
As Dubai gets warmed up and prepared for the World Expo 2020, we bring
you the most up-to-date account of the innovative designs on projects, life-
style and the general outlook that will take Dubai on to the next level in its
global stature. Interviews with leaders in the fields as diverse as real estate
to investments to business will offer you a fasci-
nating insight into the direction that you wish to
pursue with respect to the growing opportunities.
Readers will get a first hand perspective of the
current and future developments and a concise
viewpoint on prospective developments and a
realistic market review. This will also act as a re-
sourceful way to establish contacts within various
sectors of business and a know-how of the way
and means to establish new business ventures.
3. Magazine Concept
Dubai is an extremely dynamic city with vast establishments in the fields of
trade and commerce, travel and entertainment, among many others. Dubai
Messenger’s primary goal is to promote these state- of-the-art concepts and
ideas within the Russian and CIS markets. Dubai has a deep rooted history,
a sparkling present and a potentially glorious future ahead. Every aspect that
makes this city so fascinating will be featured across the pages of this publica-
tion, with new sections being added as the areas of interest develop.
Travel and tourism is one of the most exciting sectors that Dubai has devel-
oped over the years. Dubai Messenger will aim to inform its readers about
the exciting new airlines, cruises, provide details about optimal routes, best
aircrafts, yachts, cars. Magazine articles will be an information source and
help those who dream about faraway places and supporters of business tourism
to make the right choices and plan their trips to have an experience that is
truly their money’s worth. Dubai Messenger is the combination of up to date
information and authoritative view on hotels and restaurants, night clubs and
art-galleries, malls and modern entertainment, museums and sights that make
Dubai such an exciting travel destination.
In short, if you’re looking for answers to the questions “What to look for?
How to find? Where to go? Where? How much? What for? and Why?”
Dubai Messenger is your go-to-guide.
4. Magazine Concept
Dubai Messenger will announce about the performances of the best musi-
cians, symphony orchestras, ballet companies, DJs, singers and rock stars.
Are you interested in exhibitions of watches and jewelry; shows for fash-
ion clothes and perfume collections, trading festivals or achievements of
oil and gas industry, IT security, optics, medicine?
You love sports competitions, from tennis tournaments to Formula-1
racing, horse racing to air shows?
Dubai Messenger is your one-stop guide to all the fun
and action that defines Dubai!
5. Content
NEWS
TOURIST GUIDE
The history of the Emirates
Information about the government and visas, laws and religion, traditions and
customs, transport and communication, climate and entertainment and many
other things in every issue of the magazine.
SIGHTS
Be in Dubai and not to see?
Come to Abu Dhabi and not to visit? Everything that is not possible to miss
and mist to visit is in this section. The biggest, highest, most beautiful, most
modern, most expensive, most respected, most unique…most…most…
Also all about the cultural and historical heritage.
6. Content
EXCURSION
See Dubai and Abu Dhabi during the day or at night?
Conquer the desert or mountains, sky or sea?
Find yourself onboard a ship, yacht, traditional dhow or with aqualung
among the reefs and exotic fishes? Have a trip on camels, aqualung among
the reefs and exotic fishes? Have a trip on camels, horses or contemporary
SUVs? See the sunrise on air-balloon or the sunset in the village of Bedou-
ins. Ride the coolest slides in the world at the best aqua parks of the UAE.
Swim with dolphins and sharks or admire them in huge aquariums. Speed,
height, rotation – state of the art attractions for the brave and daring ones
are at your disposal
SHOPPING CENTERS
WHERE? WHAT? HOW MUCH?
The complete list of the biggest malls. Everything about shopping festivals,
new collections, opening of fashion boutiques and shops of famous brands,
modern trends, discounts and sales.
7. Content
WHAT WOULD YOU LIKE?
Food and Restaurants. Night Clubs and Entertainment.
Top 10: gastronomic specialties and best meals,
history of creation and interior. Seasonal offers.
FLORA AND FAUNA
Where from the camel has its hump or “Moving throne”?
MAKE ME A PRESENT
What to bring from Dubai?
The best ten gifts.
BUSINESS IN DUBAI
The city ahead of time.
REAL ESTATE
High status and concrete – steel reputation.
8. Content
NEIGHBORS
Who is near?
VISAS, CURRENCY
Oman; motherland of incense and Sindbad the Sailor: whales, dolphins,
sea turtles from Biblical history until modern times.
BEST TIME FOR TRAVELLING, HISTORY AND SIGHTS
AFFICHE
What expects us and whom we are waiting for?
IMMENSE
Did you know?
PERSONA
ROUTE
REPORT
TRAVELER
9. Target Audience
• Tourists from Russia, Tajikistan, Germany, Czech Republic
• Top-managers of state and private corporations
• Russian businessmen
Distribution
• Moscow, Saint Petersburg, Ekaterinburg, Nizhniy Novgorod, Samara
Dushanbe, Prague, Berlin.
• Tourist companies of Russia, Tajikistan, Czech Republic, Germany
• Onboard of airplanes
• Airports
• Hypermarkets
• Malls
• Magazine and newspaper stands
57%
RUSSIA
34%
Germany
4%
Tajikistan
5%
Czech
Republic
5%
... – 18
18%
45 – ...23%
18 – 24
30%
25 – 34
22%
35 – 44
10. Vision
Dubai Messenger magazine is a joint venture between one of the most
prominent business leaders of Dubai, Mr. Abdul Jabber Gargash (Executive
Director Enterprises), and a number of Russian businessmen. This magazine
unites the people who love Dubai and believe in his wise leadership of His
Highness SS. Mohammed bin Rashid al Maktoum, UAE Vice preside, prime
minister and leader of Dubai. Today, Dubai is internationally rebound trade,
tourism and transportation hub, which has a cosmopolitan and vibrant soci-
ety where over 200 nationalities peacefully live together.
Built on the principals of mutual respect and tolerance Dubai is the modern
embodiment of the historical Al Andalus of cultural heritage.
Dubai Messenger has been created to let the world know about Dubai, and
to tell the story of the city which is one of the fastest growing and exciting
cities in the world today. Dubai is a safe, politically stable country with
breath taking scenery offering a tax-free benefits with world class infra-
structure, education, healthcare facilities, fantastic shopping and numerous
leisure opportunities. Readers of our magazine will find all the information
they need to fully enjoy their trips to Dubai whilst learning about Arabic
culture, where to shop or establish their businesses.
Conveying Dubai’s message to the world
11. Conveying Dubai’s message to the world
Target Audience & Distribution
Cross Media Research studies have shown that magazines drive brand familiarity
and consumer purchase consideration more effectively then TV and online ads.
In addition, magazines are the most cost effective advertisement tool with an
average reach of 4.8 people per dollar spent.
Dubai Messenger is registered in Moscow, and targets potential tourists who
visit Dubai. These will include business owners, executive management of pri-
vate and government companies who frequently travel to Dubai in addition to
the affluent people who come to Dubai for their luxury shopping.
As compared to other UAE magazines which mostly reach people after they
have arrived to the country Dubai Messenger is the only magazine which targets
people in Russian and other respective countries BEFORE they come to UAE.
This is possible because our magazine is distributed thought our partners com-
prising the biggest tourists companies, specialized distribution agencies, air-
lines, railroad companies and others in Russia, CIS countries, Europe and U.S.
So if you would like to promote your brand, products and services in the huge
and lucrative markets of Russia and CIS without even going there.
Dubai Messenger is the right choice for you!
12. Magazine
Lifestyle and business information magazine.
Magazine has 100 pages.
Format 210x280 mm.
Total Circulation 100 000.
Frequency – monthly.
Licence PI FS77 -58789 March 3, 2014
Key topics – tourism, leisure, local sightseeing attractions, business, real
estate, medicine, education and trade.
Our magazine promotes the development of tourism, commercial, business
and scientific relations. Contemporary level of design and printing, free dis-
tribution agreement makes Dubai Messenger very attractive and affordable.
The convenient structure of the magazine helps to navigate the information
and easily find the material of interest.
ADVERTISING RATES
Spread 15 000 AED
1 page 10 000 AED
Half page 5 000 AED
Third page 3 000 AED
UBAI MESSENGER
g a z i n e
http://dubaimessenger.ru
Official Representative of Dubai Messenger Magazine
in the UAE and Middle East
Office No. 109, Bank Saderat Building, Bank Street, Bur Dubai,
P.O. Box 184011 Dubai United Arab Emirates,
Tel: +971 4 3511165, Fax: +971 4 3511107
