PERSONAL BRAND EXPLORATION
Natalie Rodriguez
Project & Portfolio I: Week 1
March, 2023

The way I would identify myself would be the
word explorative. I find that I am open to new
concepts and topics no matter the background. I
grew up as a bilingual first generation Mexican-
American. I value strong minded , passionate
working people since that is how my parents
grew up as well. I love to feel different yet part of
something bigger. I think that’s why I value
looking different in the way I dress or the kind of
music I like. I really enjoy rock music but I also
love K-pop. Music has always been how I chose
to identify myself, even when I was in high
school. It is still how I express myself today.
IDENTITY

PROFESSION
Potential Job Titles:
• Video Game Designers
• Sales Engineer
• Public Relations Manager
BRAND ARCHETYPE - I want to show
people that women can be part of any
workforce that they choose to be in. The
website didn’t have marketing within gaming
but I want to help ignite the gaming industry
with more women. Currently there is a need for
this insight and I believe that this industry
needs more diversity. My archetype tells me
that I want everyone to feel included and I feel
that this closely relates to that.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

[CATEGORY of PEOPLE]
TARGET AUDIENCE
Kim Swift
Outreach Plan:
• I will try to get an internship with a gaming company
within the analytics of the game and what is drawing
people in.
• Social media is a powerful tool. I will use twitter since
this seems to be where she is most active with fans.
• When I have a better understanding of gaming statics
to form the best questions to ask.
[Video game designer] at
[Valve]
Amy Hennig
Outreach Plan:
• Understand the media world and what it truly means to
direct a movie.
• Linked In
• After researching more on gaming and directing and the
correlation of the two. I think it’s important to have this
done before having a conversation.
PROFILE
PICTURE
American Director at Naughty
Dog
Ernesto Becerra
Outreach Plan:
• Understand the important of realism within environment
art and the correlation/significance it has to gaming.
• Networking through full sail since he is a FS grad.
• Now would be a great way to start since we have the
same educational background. I would like to know how
his talents got him to where he is today.
PROFILE
PICTURE Environmental Artist

GOALS
Short Term: (Immediately After Graduation, 2025)
• Have an internship with Riot games
‣I want to show the importance of a woman in
gaming through this internship. I want to
adequately know how to research for this big
gaming company.
Mid Term: (2026)
• Styling within Fashion
‣Expand my marketing lists to not only gaming
but fashion to have a better understanding on
how trends come to be and how to translate
that to a different career.
Long Term: (2030)
• Skins Team Analyst.
‣Be part of a notable company. I would like to
be part of the skins team for Riot games since
this was what made me fall in love with game
art and it’s direction.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Work under pressure
SOFT
HARD
Novice / Adept / Expert
Taking criticism Novice / Adept / Expert
Organized Novice / Adept / Expert
Being kind and equal Novice / Adept / Expert
Data mining software
SOFT
HARD
Novice / Adept / Expert
Geographic information system Novice / Adept / Expert
Diligence Novice / Adept / Expert
Curiosity Novice / Adept / Expert

I help women work in the gaming industry by
showing them inclusivity and care.
[WHO?] [WHAT?] [HOW?]
PROMISE

CREDENTIALS
Work Experience:
• Sales and customer experience
supervisor
• Purchasing Assistant
Education:
• High School Graduate at Saginaw High
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
Leadership Roles
• Team Leader
• Supervisor
• Team Specialist
Picture Relevant
to Your Industry
Goes Here

COMPETITION
Clarence Boom Finney
Industry Experience:
• Tik Tok Creator from this class
Education:
• Sports Casting
Leadership Experience:
• Tik Tok Creation
• Sports Analyst enthusiast
Skills and Proficiencies:
• Witty
• Tik Tok Personale
• Energetic
Natalie Rodriguez
Overall Online Presence:
• Over all he has a great start to his linked in page. He
has a custom border with information on his following
on Tiktok. He wants to be a respected sports analyst
and is seeking professional help.
• Grade: 80 out of 100.
HEADSHOT HEADSHOT
Industry Experience:
• Anthropologie Supervisor
Education:
• Digital Marketing at Full Sail University
Leadership Experience:
• Customer service supervisor
Skills and Proficiencies:
• Work under pressure
• Customer service experience
• Store brand sales and KPI’s
Overall Online Presence:
• The most that I have is my profile picture with my
university and a job from a few years ago. There is not
much online presence.
• Grade: Poor, 15 out of 100

COMPETITION
Patrick Hughes
Noteworthy Experience:
• Project Management Simplified
• Critical Perspectives on Management
Natalie Rodriguez
HEADSHOT HEADSHOT
Industry Experience:
• Regional Alumni Representative: Mid-
West, Great Plains, Pacific Northwest,
International and 1/5 Florida
Education:
• Regional Alumni Relations Representatives
Skills and Proficiencies:
• Audio Post Production
• Sound
• Event Planning
Overall Online Presence:
• Patrick is a well respected Alumni from Fullsail that has
many skills within the gaming industry as well as the
entertainment industry. He has many skills mastered
and is currently working within full sail to help other
alumni’s.
• Grade: Superior, 100 out of 100
Industry Experience:
• Anthropologie Supervisor
Education:
• Digital Marketing at Full Sail University
Leadership Experience:
• Customer service supervisor
Skills and Proficiencies:
• Work under pressure
• Customer service experience
• Store brand sales and KPI’s
Overall Online Presence:
• The most that I have is my profile picture with my
university and a job from a few years ago. There is not
much online presence.
• Grade: Poor, 15 out of 100

BRAND POSITION
For everyone who is looking for inspiration, I
provide opportunities women in gaming because
the gaming industry lacks perspective and needs
to eradicate misogynistic behavior.
“MISS RIGHT”

NETWORKING &
MARKETING
Industry Events & Organizations
• First Gen Student Spotlight
‣ March 4th | online FSO
• Tips for Success
‣ March 3rd | Online FSO
• NET Work Success Group
‣ March 6th, Olive Garden near my home
Digital Marketing
• Primary Content: I want to take the social media route. I want
to post relatable content with people that are just like me.
• Primary Tools: Short Form content on Instagram and Tik
Tok.
• Website: It helps me compare and contrast with other around
me. I learned a lot from my buds in this class and it makes me
want to have a better appearance online.
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• The mentor I want to find is someone that is a women within
the entertainment business. I preferably want someone that is
a women of color like me and can show me some guidance in
what to look for in a job and what to avoid. I want to
accomplish this towards the end of my degree program which
Formal Education
• Digital Marketing by end of 2024
Technical Skills
• Excel proficient June 2023
• How to research within google analytics Sep 2023
• Learn soft ware basics aug 2023
Soft Skills
• How to be diligent and not take the easy route. April
2023
• Learn to be firm within my industry, Sept 2023
• Always speak my ideas. Don’t be afraid to stand out.
June 2023

Natalie Rodriguez
You know how there needs to be more representation of women in gaming?
Well, what I do is help other women and men know that we are here to give
perspective that no one could have done without us. In fact, I will be part of
a bigger bubble than just gaming. I want to be part of a successful company
where I am celebrated for all my skills.
Picture of
Goes Here

REFERENCES
Stassen, A. (2022, March 16). Full sail grads on award-winning
video games. Full Sail Grads on Award-Winning Video
Games - The Hub. Retrieved March 5, 2023, from
https://hub.fullsail.edu/articles/full-sail-grads-on-award-
winning-video-games
Kim Swift - Sr.. director of cloud gaming - linkedin. (n.d.).
Retrieved March 6, 2023, from
https://www.linkedin.com/in/kim-swift-b4517a61
IMDb. (n.d.). Amy Hennig. IMDb. Retrieved March 5, 2023,
from https://www.imdb.com/name/nm0377339/
15-1253.00 - software quality assurance analysts and Testers.
O*NET OnLine. (n.d.). Retrieved March 5, 2023, from
https://www.onetonline.org/link/summary/15-1253.00
Patrick Hughes - Operations Support analyst - linkedin. (n.d.).
Retrieved March 6, 2023, from
https://www.linkedin.com/in/patrick-hughes-466bb1215