7. • Trust
• Building a community/fan base
• Make your brand ‘Human’
• Develop an unpaid marketing army
• TARGET your market
8.
9. • What are you passionate about?
• What do you want to do for the rest of
your life?
• How do people describe you?
• What does it give your clients?
• How are you different from your
competitors?
• Why should someone come to you?
• How will you display and communicate
this online?
10. • Don’t be all things to all people
• Find your unique core message
• Differentiate or just be scored against
everyone else
11. • Do what you love
• Buy yourname.com
• Be memorable
• Get creative
• Be honest
• Be generous
• Be unique
19. • Become a subject matter expert
• Mini website
• Positive brand association
• Thought leadership
• Authenticity & trust
• Engage & support your community
• SEO - Google friendly
20.
21. • Make your profile ‘client focused’ –not a
resume eg. Who you have helped & how
• Get Connecting
• Recommend & GET Recommended
• Join Groups
• Start a Discussion
• Add Video & Presentations!!!
22. • Average Age: 43
• 54% Male
• Household Income $100k+ 51.8%
• University Graduates: 80.1%
• Business Influences Purchase Decisions Makers: 41.6%
By Job Title: (Internationally)
• C-Level /Executives 7.8%
• Senior Management 16%
• Middle Management 18%
23.
24.
25.
26.
27. • 5 Million Australians
• 54% Female
• Average Age 37
• Australia leads avg time per person
• 79% Check their profile at least once per
day
28. • Build community
• Viral Marketing
• Run campaigns/competitions
• Drive traffic to website/blog
• Event registration
• Mini website for your business
• ECart
29.
30.
31. • 64 % Male
• Average Age 38
• Most Frequent Mobile Usage
• Fastest Growing
• 90 million Tweets per day (worldwide)
32. • Networking
• LIVE Interaction /Discussion
• Generate exposure for your business
• Customer Service
• Value add
• Cast Your Net
• Word of Mouth
• Drive traffic to website/blog
• Breaking news
