Short intro talk for Global Service Design Jam 2018 where I was a judge. Real world examples: developing a mobile app for Pharmacy employees, How to get more bank customers to use the ATM instead of the teller, Getting more realtime feedback from conference attendees on talks/speakers with poor wifi, and designing a connected coffee machine with an app.

1. Lean Hypothesis-Driven
Prototyping
@NatalieHollier
Product Strategy & Design Principal, North America

2. A typical product development scenario …
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3. Finding problem-solution fit
Validate
Problem
Validate
Solution
Validate
Implementation

4. MINIMIZE INVESTMENT RISK
IDENTIFY & RESPOND TO UNKNOWNS
REDUCE WASTED EFFORT
SPEED TIME TO MARKET
ACCELERATE PROBLEM-SOLUTION FIT
Lean Product Development
+ +

5. Prototyping = smallest experiment to learn

6. Market Test = in the real world, with real customers

7. Iterative = continuous design, dev & user testing cycles

8. More from our Practitioners
• https://www.thoughtworks.com/books/understanding-design-thinking-lean-agile-jonny-schneider
• https://www.amazon.com/Agile-Experience-Design-Designers-Continuous/dp/0321804813/
• www.leanproductguide.com
• www.leanpub.com/tothepoint - Lean Inception: How to align people and build the right product
• https://www.amazon.com/Lean-Experimentation-Action-validating-avoiding-ebook/dp/B074YNBTD8/

9. THANK YOU!
@NatalieHollier
Product Strategy & Design Principal, North America