2016 talk from Lean Product Innovation event at The HUB in Singapore. Stories from the trenches about building successful products: product design & testing, pivoting the product strategy, and building an org culture of continuous testing & learning.
2. WORKING SMARTER
50% of product features are NOT USED
60-80% of development effort is REWORK
200x cost to change code vs. prototypes
Failed product launches, anyone?
(1) Several research reports indicate this number is ~50%. Here’s one: http://versionone.com/assets/img/files/ChaosManifesto2013.pdf
(2) and (3) IBM Requirements management white paper (December 2009)
4. THERE MUST BE A BETTER WAY
• Learn about customer needs early and often
• Prototype, test and get real market feedback
• Pivot your product and features based on learnings
5. LEAN PRODUCT DEVELOPMENT
Lean UX ~ Jeff Gothelf and Josh Seiden
explore the
problem/opportunity
build the right things build things right
+ +
AGILE
UX + DEV
DESIGN
THINKING
LEAN
STARTUP
24. Become a learning organizationReport on learnings & customer value
Sales & marketing problem validationGoal-oriented teams, Embedded UX
TRUST
HUMILITY
COURAGE