Case study & afternoon keynote presented at the Mobile + Web Developer Conference in San Francisco, 2015.
http://mobilewebdevconference.com/san-francisco-july-2015/agenda/day-two/300pm.html
"Innovate or die” is the mantra of successful companies. So how can we build innovation into our product development process? More and more teams are adopting lean startup techniques to discover customer needs, focus on building what is valuable, and ultimately deliver great products.
This talk will share how a small education technology startup I worked with in NY scaled from a handful of people to multiple products and teams across 3 countries using lean startup practices. At various stages of growth we faced different challenges in keeping our processes lean, but throughout the journey we tried, failed and learned how to move fast and innovate.
Learn hands-on tools & techniques for applying lean that any team can start small and quickly see results, such as:
* How to move faster using collaborative, cross-functional teams
* Lightweight dev tools for scaling design across many teams
* Building a lean mindset in larger organizations
With real examples and artifacts you will learn how to manage - and thrive - using lean to create awesome products.
2. - Tech Product and UX Design
- Agile & Lean methodologies
- Ex Software Consultant
- VP of UX at Validately
About me...
Validately’s mission:
“Helping the world build better products”
@nataliehollier #BetterProducts
3. Working Smarter
Failed product launches, anyone?
60-80% of development effort is REWORK
50% of product features are NOT USED
@nataliehollier #BetterProducts
(1) and (3) IBM Requirements management white paper (December 2009)
(2) Several research reports indicate this number is ~50%. Here is one: http://versionone.com/assets/img/files/ChaosManifesto2013.pdf
200x cost to change code vs. prototypes
4. • Learn about customer needs early and often
• Prototype, test and get real market feedback
• Pivot your product and features based on learnings
#BetterProducts
There must be a better way!
@nataliehollier
8. ITERATE.
?
A+
alpha beta 1 beta 2 launch
?
A+
?
A+
?
A+
Journey from idea to launch
@nataliehollier #LeanStartup
9. 6 60• pressure to plan
• many potential features
• changing is hard
• many more decision makers
• finding a starting point
• moving fast
• lots of uncertainty & unknowns
Lean has different challenges at different
project phases and team sizes.
@nataliehollier #LeanStartup
23. As we became a large team...
GOAL-ORIENTED TEAMS
EMBEDDED DESIGNERS
PROBLEM DEFINITION
ORGANIZATION MINDSET
#LeanMindset
60 PEOPLE
10+ SCHOOLS3 PRODUCTS
@nataliehollier
24. Problem Definition Workshop
We believe that [doing this/building this feature/creating this experience]
For [these people/personas]
Will achieve [this outcome]
We will know this to be true when we see
[this feedback/quantitatve measure/qualitative insight] - LeanUX Book
#LeanMindset
25. Doing Lean » Being Lean
PROCESS
TOOLS
MINDSET
@nataliehollier #LeanMindset
26. Goal driven
User research based
Cross functional teams
Supporting software tools
& practices
KEY INGREDIENTS
@nataliehollier #BetterProducts