Ground Control 2017 Talk. It’s launch day! You and your team have worked hard to achieve this — the moment when you release your client’s website into the wild, ready to go off and live on its own. But wait! Is the client’s team equipped to handle the growing needs of their new website? Who will be making needed updates? Are other team members involved in content maintenance decisions? And will your client be able to deal with the design and development needs of the site as the site’s purpose grows?