A brief overview of social media marketing #berta style. Get more like this at my eLearning Platform https://marketing-prowess-temple.thinkific.com/ For more information www.natashabertamedia.com

1. MEDIA
Social
M A R K E T I N G
#b e r t a m a r k e t i n g

2. ELEMENTS
The Four
O F O N L I N E M A R K E T I N G

3. W E B S I T E
S O C I A L
M E D I A
V I D E O
E M A I L

4. CREATING YOUR
OWN APPROACH
Use your distinct point of
difference as a positive
feature. You are inimitable
- so be unashamedly you.
USE YOUR
STRENGTHS
Don't try to do it someone
else's way. You know what
you are good at. Outsource
the stuff that sucks.
MAKING LASTING
RELATIONSHIPS
The relationship between
you and your potential
customers is one of the
greatest assets of your biz.

5. MEDIA
Social
M A R K E T I N G

6. FACEBOOK
Biggest social media
platform. Covers broadest
demographic. Best place
to start if you don't have
one yet.
INSTAGRAM
Third largest in terms of
active daily users. Great for
service based and product
based business. Need to
understand what looks
good.
PINTEREST
Massive platform with
women aged 20-55. Very
visual platform. Great if you
enjoy it anyway - might as
well use it for biz too.

7. TWITTER
Huge in the US. Can be
great for networking and
collaborations. Best if you
are already there. Like
anything - consistency is
key.
YOUTUBE
Biggest video search
engine. Great for SEO.
Owned by Google. Video
marketing is incredibly
powerful - speeds up
touchpoints.
LINKEDIN
Growing in effectiveness.
Many features as FB. Great if
your target market is
corporates. Great if you
already have existing
connections.

8. SNAPCHAT
Has the highest number of
active daily users after FB.
Not just for teenagers and
perverts. Said to be THE
SM of 2016.
PERISCOPE
Was number one app of 2015.
Has been squashed out of
market by Facebook live. Still
a fabulous tool if you have
and established following.
BLAB
Live video with multiple
presenters. Live
conversations. Great for
demonstrations, flexing
expertise and collaborating.

9. RIGHT
Which One Is
F O R Y O U ?

10. YOU ARE ALREADY
THERE
If you have a following or a
bunch of connections
there already it's a great
start - but don't let it stop
you if you don't.
YOU ENJOY IT
Or if you don't enjoy any of it,
maybe you're proficient at it.
The important thing is you can
shine your light there.
YOUR IDEAL CLIENT
IS THERE
This is super important. If
they are not there - can they
be brought over from
another channel?

11. OFTEN
How
T O P O S T ?

12. MASTERMIND
Marketing Prowess
S T A R T S A U G U S T 16
bit.ly/bertamastermind
8 weeks $216 early bird ends 31 July
then it's $312