Chances are you are doing your content marketing funnel wrong. Why, you ask? Because it's more difficult in this day and age to convert the skeptical and untrusting consumer into a one time -or even better- a repeat buyer these days. Let's dive into the three conversion stages you have to have in order to have a successful content marketing funnels.

1. 3 Conversion Stages of Successful
Content Marketing Funnels
By Optimized Assets

2. Chances are you are
doing this wrong…

3. In today’s environment marketing online is
much more difficult.
Converting the skeptical and untrusting
consumer into a buyer isn’t as easy as it used
to be.

4. Taking them from a buyer to a
die hard, raving, referring and
repeat buyer, well…that’s like
trying to cage a wild animal.

5. It’s the single largest strategic hurdle and potential
opportunity every business owner is up against.
It’s also the single biggest challenge your
competitors are struggling with as well, so you are
not alone.

6. Every piece of your marketing system
can run like a well-oiled machine,
whether it’s an ad, landing page, piece
of content, order form or even a follow
up email.

7. Delivering to the exact target audience you
desire -and those that are most likely to buy
from you over and over again- is what every
marketer dreams of.

8. But it cannot and will not give you results you
are looking for if you don’t master the art of
perpetual marketing and radically change the
resources, tools and strategies you use and the
way you convey your message.

9. It is a losing battle if you don’t use every
available angle, approach and opportunity to
connect with your potential clients.
It’s like trying to run a marathon in a pair of flip flops
or playing 1 on 1 against LeBron James.

10. The majority of business owners, marketers,
sales people and affiliates have poorly planned
and incomplete funnels that are flat, one
dimensional and not well thought out.

11. Almost no one really “gets” or even
knows the psychology, purpose and
planning of the 3 conversion ‘check
points’ that make up your perpetual
marketing machine.

12. First, let’s take a look at
what a Content Funnel
actually is…

13. Content Funnels –
A fully optimized and
automated conversion
funnel that consistently
produces new customers
from paid traffic while
building your brand
awareness and market
affinity.

14. They are the Content Conversion, the
Sales Conversion, and the Follow Up
Conversion and together they can help
you dominate a market.

15. Content Conversion
(Indoctrination)

16. This is where you educate, indoctrinate
and entertain your prospect.
You are building value and putting your best
content out there for the world to see.

17. Consider this a great opportunity to give to your
future customers and by doing so you’ll brand
yourself as the “go to” source of info in your
industry.
This is also where you’ll get those raving fans we
spoke about.
This is your Results in Advance kind of stuff.

18. Sales Conversion
(Acquisition)

19. This is where money is made but don’t think that
adding value isn’t important here too.
Remember, you are always solving problems for
your prospects. This is even more important when
you are asking them to part with their hard earned
money.

20. Your job is to create so much value, goodwill and
real life solutions that they have no other choice
but to utilize your product or service.
You become the logical choice.
Remember, the content funnel has done the job of teaching your prospects
valuable skills and the benefit of your expertise .

21. Follow Up Conversions
(Evangelist Building)

22. This is your opportunity to continue the conversation
and your primary focus should be to keep adding value
and begin the process of tying up the loose ends in
your prospects mind.
These follow up emails will help overcome objections,
give case study examples and remove every
potential roadblock in a way that is helpful, educational
and sincere.

23. At this point the prospect knows who you are,
they understand your approach, they trust you,
and buy from you over and over again.
If you’ve done it right they will become your
biggest supporters – Brand Evangelist.

24. The Next Step is to begin compiling your assets
to build out your perpetual marketing machine.
Now is your chance to claim your market and
leave your competition behind.

25. We help businesses gain a competitive
edge by leveraging the newest
marketing strategies and technology.

26. Come hang out with us!
Read the full article here.