Personal Brand Exploration | Full Sail University

1. PERSONAL BRAND EXPLORATION
Nate Pastor
Project & Portfolio I: Week 1
May 5, 2022

2. My names Nate Pastor and I’m from Pittsburgh
Pennsylvania. I grew up playing all types of
sports, mostly Football and Basketball. From this
I gained a lot of confidence in whatever I do. It
showed me how to be a hard worker and more.
My goals are to one day own my own business
and be my own boss.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• General and Operations Manager
• Search Marketing Strategist
BRAND ARCHETYPE - One way I
go about my work differently than
others is that I’m always one step
ahead. I like to plan things out
before I start them so I can freely
move through whatever I’m doing.
This goes back to my brand
archetype “The Hero.”
Marketing for sports media
Picture Relevant
to Your Industry
Goes Here

4. Athletes and Marketers
TARGET AUDIENCE
Jordan Lewis Tucker
Outreach Plan:
• Find contact information.
• Business email, instagram or twitter DM.
• Follow up within the next 3 months via DM.
Basketball player at NBA G
league
Gary Vaynerchuk
Outreach Plan:
• Practice reaching out in a professional manner.
• Instagram DM
• Follow up within next 2 months via DM.
PROFILE
PICTURE
CEO at VaynerMedia
Omar Raja Outreach Plan:
• Practice introducing myself
• Reach out through business email.
• Follow up within next 3 months via email
Social Content Commentator at
ESPN

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Get hired by a sports media company (ex: Barstool.)
‣ Showcase my work to employer while
showcasing my professionalism.
Mid Term: (2027)
• Get promoted by employer
‣ I will help my employer increase leads by 40%.
Long Term: (2030)
• Start my own business.
‣ I will start a business and scale to $10k/month
by doing successful marketing.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Lightroom
SOFT
HARD
Novice / Adept / Expert
Adobe Illustrator Novice / Adept / Expert
Presenting Novice / Adept / Expert
Communications Novice / Adept / Expert
Photoshop
SOFT
HARD
Novice / Adept / Expert
After-Effects Novice / Adept / Expert
Editing Novice / Adept / Expert
Photography Novice / Adept / Expert

7. I help business owners do better by doing
research and helping them increase
potential customers.
PROMISE

8. CREDENTIALS
Work Experience:
• Freelance marketing
• Freelance graphic design
Education:
• Sports Marketing and Media, B.S., Full
Sail University
Volunteer Work:
• Helped run a car show for fundraiser.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Shama Hyder
Industry Experience:
• Worked with Chase and US Navy
Education:
• University of Texas at Austin
Leadership Experience:
• Founder and CEO of Zen Media
• Worked with COX Communications
Skills and Proficiencies:
• Keynote speaker
• Author
• Marketing expert
Nate Pastor
Overall Online Presence:
• Shama has 500+ connections, Her banner image us
custom and she has a very professional head shot as
seen above. Her profile is very detailed with a fair
amount of original articles. Shama is also active on
Twitter. Does not have a customized LinkedIn URL.
• Grade: Superior, 99 out of 100
Industry Experience:
• Freelance marketing and design
Education:
• Graduated from Kiski Area High School, Full Sail
University (2024)
Leadership Experience:
• N/A
• N/A
Skills and Proficiencies:
• Photoshop
• Google Ads
• Social Media Management
Overall Online Presence:
• 300+ connections across social media. LinkedIn has a
professional head shot. Active on Instagram.
• Grade: Average, 60 out of 100

10. COMPETITION
SaJorden Miller
Noteworthy Experience:
• Experience in copywriting
• Experience in Videography
Nate Pastor
Industry Experience:
• Director of Marketing at Evolve Golf
Education:
• Full Sail University
Skills and Proficiencies:
• Social Media
• Event Planning
• Marketing
Overall Online Presence:
• SaJorden has 500+ connections on LinkedIn. Her
banner image is not customized but her profile picture
is professional. Her profile is very detailed. She has a
good amount of published articles. LinkedIn URL is not
customized.
• Grade: Superior, 85 out of 100
Industry Experience:
• Freelance marketing and design
Education:
• Graduated from Kiski Area High School, Full Sail
University (2024)
Leadership Experience:
• N/A
• N/A
Skills and Proficiencies:
• Photoshop
• Google Ads
• Social Media Management
Overall Online Presence:
• 300+ connections across social media. LinkedIn has a
professional head shot. Active on Instagram.
• Grade: Average, 60 out of 100

11. BRAND POSITION
For Marketers who need more connections or
future clients, I provide a new way of thinking and
acquiring these connections because I think
outside of the box and gets results at a quick rate.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• American Marketing Association
‣ May 10, 2022 | Virtual
• Marketing Analytics Summit
‣ June 20-23 | Las Vegas, Nevada
• MozCon
‣ July 11-13 | Seattle, Washington
Digital Marketing
• Primary Content: The type of content I would upload online
would be motivational content, such as voiceovers and quotes
that relate to business and things of that nature.
• Primary Tools: The main social network I will use to upload my
content would be Instagram. My schedule would be three
uploads per week.
• Website: I will use my digital portfolio site in the near future to
help me build my brand awareness online.

13. PROFESSIONAL DEVELOPMENT
Mentor
• The mentor I seek is one that is established in my
chosen career path. The type of lifestyle they should
have is one that is simple but exciting. June 2023
Formal Education
• Sports Marketing and Media B.S (Feb. 2024)
Technical Skills
• Design in Adobe -Impact signs and graphics, May 2022
• Youtube Paid Ads - Prosperity10X, May 2022
• Content Management - Indeed, May 2022
Soft Skills
• Communication - Dicks Sporting Goods, May 2022
• Anticipate challenges -SalesForce, May 2022
• Simple management - PUMA, May 2022

14. Nate Pastor
You know Search Engine Optimization? Well, what I do is help rank
websites on google. In fact,I helped a local business increase customers by
10%.

15. REFERENCES
Indeed (2022). Sports Marketing Jobs. indeed.com
https://www.indeed.com/jobs?q=sports%20marketing&l&vjk
=6bd651aecb541cac
Hyder S. (2022). Shama Hyder. LinkedIn.
https://www.linkedin.com/search/results/all/?keywords=sha
ma%20hyder&origin=RICH_QUERY_SUGGESTION&position
=0&searchId=1414a54a-d571-4fa7-9a60-
b3342d1ae901&sid=m6*
Miller S. (2022). SaJorden Miller. LinkedIn.
https://www.linkedin.com/in/sajordenmiller/
OnetOnline (2022). Sports Marketing. OnetOnline.com.
https://www.onetonline.org/find/result?s=Sports+Marketing
AMA (2017). American Marketing Association. AMA.org.
https://www.ama.org/ama-member-
benefits/?utm_medium=cpc&utm_source=google&utm_campai
gn=AMAMEM20&utm_medium=adwords&utm_campaign=&ut
m_source=&gclid=CjwKCAjwjtOTBhAvEiwASG4bCNlIfTY8Vcs
io-
AdFAnimVitfLOzq7pclfrcvIGZg3DMpVrjVvzOPhoC7wwQAvD_
BwE
Marketing Analytics Summit (2022). Marketing Analytics
Summit Las Vegas. MarketingAnalyticsSummit.
https://marketinganalyticssummit.com/
MozCon (2022). MozCon Seattle. MozCon.
https://moz.com/mozcon?utm_medium=cpc&utm_source=g
oogle&utm_campaign=Brand%20|%20NA&utm_adgroup=Bran
d%20-
%20MozCon&utm_term=mozcon&gclid=CjwKCAjwjtOTBhAvEi
wASG4bCNhmaltDbFeddhM9yU-
hHeiem37wtfD_U02YxUFCNJItQlBZ6LEl5hoCX54QAvD_BwE