Deeplink.me slides from www.deeplink.nyc (12.10.14)

2. WTF????
- I’m on the webpage even
though I have the app
- I now need to sign in to the
mobile website… even though I
HAVE THE APP!
- This whole experience sucks
THE USER EXPERIENCE
https://www.linkedin.com/nhome/updates?
topic=5942818738209316864&blahblahblah

3. http://www.deeplink.me/
urbanoutfitters.com/sale/
cyber_monday
I’m now in the Urban Outfitters
App.
I’m more likely to buy stuff since all
of my credit card and shipping info
is stored.
Everybody wins!!
THE BETTER
USER EXPERIENCE

6. FEBRUARY 2012
Facebook begins supporting app-to-app linking in iOS and Android.
Because this requires users to use their Facebook login, it’s the first
heavy use case of deep linking.

7. APRIL 2013
Twitter launches mobile app deep
linking in Cards, letting users jump
directly into an app from the social
network.

8. MAY 2013
Cellogic releases Deeplink (that’s us!), a platform
that facilitates linking to specific screens within
apps.

9. OCTOBER 2013
URX releases a mobile ad retargeting service
using deep links to bring users to product
pages.
AUGUST 2013
Deeplink launches a retargeting network that
uses personalized ads to bring users back to
apps they already have installed.

10. OCTOBER 2013
Along with the release of Android
KitKat, Google introduces app
indexing with the goal of displaying
relevant apps in search results.

11. DECEMBER 2013
Pinterest updates its app for iOS with a Pin It
button SDK. It allows users to create Pinterest
content within enabled apps.
JANUARY 2013
Yahoo acquires mobile marketing
startup Sparq for its deep linking talent.

12. APRIL 2014
URX launches Omnilinks, a
deep linking standard to
compete with those of
companies such as Google,
Facebook and Twitter.

13. APRIL 2014
Facebook launches the
App Links initiative, a
platform for app-to-app
linking.

14. MAY 2014
VC Fred Wilson coins the term “app constellation” to
describe the phenomenon of companies Facebook and
Foursquare unbundling their services into separate apps.
Google expands app content in search,
enabling apps such as ABC News,
Shazam and The Guardian to show up
alongside web links in search results.
JUNE 2014

15. JULY 2014
Relcy announces plans to release mobile
search, joining the ranks of Quixey and several
other search products competing with Google.
Other companies, including Button, AppsFlyer, Branch
Metrics and Pure Oxygen Labs, enter the fray with their
own deep linking solutions.

16. OCTOBER 2014
Deeplink announces its Marketplace + API in beta to serve content and
deep links to various apps on a user’s phone. To demo how the API can
work, the company also releases DeepSearch on iOS, the only app able to
search for content across the apps on your mobile device.

17. WHAT’S BEEN ADDRESSED
• There are now many ways to deep link into apps for
organic traffic, social media, Tweets & FB posts, etc.
• Implementing URI structures is simple, and many
developers are doing so from the early days of their
app, which makes re-engagement easier later on.
• Deep links are attributable and trackable, so
marketers can analyze where the user flow is coming
from, and what’s working best.

18. WHAT’S BEEN ADDRESSED
• There are now many ways to deep link into apps for
organic traffic, social media, Tweets & FB posts, etc.
• Implementing URI structures is simple, and many
developers are doing so from the early days of their
app, which makes re-engagement easier later on.
• Deep links are attributable and trackable, so
marketers can analyze where the user flow is coming
from, and what’s working best.

19. WHAT’S BEEN ADDRESSED
• There are now many ways to deep link into apps for
organic traffic, social media, Tweets & FB posts, etc.
• Implementing URI structures is simple, and many
developers are doing so from the early days of their
app, which makes re-engagement easier later on.
• Deep links are attributable and trackable, so
marketers can analyze where the user flow is coming
from, and what’s working best.

20. THE DEEPLINK MARKETPLACE

21. THE DEEPLINK MARKETPLACE
• App crawling and indexing - knowing what is inside the
apps on your user’s phone, and the path to that content.
• Link in and out of your app seamlessly to content that
already exists on your user’s phones…
(Sorta like how the web works, but with a good UX)
• App cohesion - the Deeplink Marketplace allows apps
to talk to each other and serve the most relevant links
and content to the end user.

22. THE DEEPLINK MARKETPLACE
• App crawling and indexing - knowing what is inside the
apps on your user’s phone, and the path to that content.
• Link in and out of your app seamlessly to content that
already exists on your user’s phones…
(Sorta like how the web works, but with a good UX)
• App cohesion - t
to talk to each other and serve the most relevant links
and content to the end user.

23. THE DEEPLINK MARKETPLACE
• App crawling and indexing - knowing what is inside the
apps on your user’s phone, and the path to that content.
• Link in and out of your app seamlessly to content that
already exists on your user’s phones…
(Sorta like how the web works, but with a good UX)
• App cohesion - the Deeplink Marketplace allows apps
to talk to each other and serve the most relevant links
and content to the end user.

24. Noah Klausman
Co-Founder, Head of BD
noah@deeplink.me