Presentation from Retail’s BIG Show, January 15-17, 2017. JASON GOTH, Vice President, Credera BRIAN POLSTER, CEO, Broadleaf Commerce Retailers are facing increasingly complex needs and technical teams are finding no shortage of advice on how to best meet them. Many teams are considering microservices, cloud native, and other platform strategies to better respond to stakeholder demands. This presentation examines opportunities and challenges as well as practical steps and lessons learned of large eCommerce retailers.

1. Forget What You Know: New eCommerce
Platform Considerations for 2017
JASON GOTH, VP, Credera
BRIAN POLSTER, CEO, Broadleaf Commerce

2. Vice President at Credera
Jason Goth
linkedin.com/in/jason-goth-a15b201

4. President at Broadleaf Commerce
Brian Polster
linkedin.com/in/polster

7. We’ll be at booth 2333 for the
remainder of NRF

8. New Ecommerce Platform Considerations for 2017
Forget What You Know

9. You’ll get lots of advice at this
conference

10. OVERWHELMING

11. A pragmatic approach
• Ecommerce challenges
• What people tell you the answer is
• What we think the answer is
• Examples

12. Ecommerce Challenges

13. Customer’s expectations have
changed and that impacts how
companies “work”
Winning with Digital in an Era of Customer-Led Disruption

14. Technology advances are at the heart
of increased customer expectation
Winning with Digital in an Era of Customer-Led Disruption

15. Everything is fast and getting faster
Winning with Digital in an Era of Customer-Led Disruption

16. Businesses need to be always-on,
omnipresent and part of the lives of
their customers
Winning with Digital in an Era of Customer-Led Disruption

17. And of course, do it all with lower
budgets
Winning with Digital in an Era of Customer-Led Disruption

18. SO HOW DO
YOU DO THAT?

19. The Answer

20. The Answer
(sort of)

21. There is no shortage of advice on the
best way for companies to solve these
problems

22. Microservices

23. Cloud Native
Architecture

24. DevOps

25. Continuous
Delivery

26. Now, these aren’t bad ideas, there’s
more to it than meets the eye

27. Let’s look at converting a simple
ecommerce solution to microservices

28. OMSEcommerc
e
Let’s start here

29. Problems
• Too slow to change
• Upgrades impact work and are risky
• Doesn’t scale like we want

30. We Have To Use
Microservices!

31. OMSEcommerc
e

32. Shipping
Tax
Promos
Inventory
Returns
Account
Reviews
Search
Product

33. How Do We Orchestrate?

34. Shipping
Tax
Promos
Inventory
Returns
Account
Reviews
Search
Product

35. Orders Shipping
Tax
Promos
Inventory
Returns
Account
Reviews
Search
Product

36. Orders
Cart
Shipping
Tax
Promos
Inventory
Returns
Account
Reviews
Search
Product

37. Orders
Store UI
Cart
Shipping
Tax
Promos
Inventory
Returns
Account
Reviews
Search
Product

38. But Wait!
What About Versions?

39. Orders
Store UI
Cart
Shipping
Tax
Promos
Inventory
Returns
Account
Reviews
Search
Product

40. Orders 1.2
Store UI 1.7
Cart 12.1
Shipping 2.1
Tax 5.5
Promos 0.1
Inventory 0.9
Returns 12.0
Account 2.1
Reviews 1.6
Search 1.4
Product 9.2
Reviews 1.7
Search 1.5
Product 9.3

41. How Do We Keep
Track Of This?!?

42. Orders 1.2
Store UI 1.7
Cart 12.1
Shipping 2.1
Tax 5.5
Promos 0.1
Inventory 0.9
Returns 12.0
Account 2.1
Reviews 1.6
Search 1.4
Product 9.2
Reviews 1.7
Search 1.5
Product 9.3

43. ConfigurationMgmt.
Orders 1.2
Store UI 1.7
Cart 12.1
Shipping 2.1
Tax 5.5
Promos 0.1
Inventory 0.9
Returns 12.0
Account 2.1
Reviews 1.6
Search 1.4
Product 9.2
Reviews 1.7
Search 1.5
Product 9.3

44. We Can’t Deploy
This Mess!

45. ConfigurationMgmt.
Orders 1.2
Store UI 1.7
Cart 12.1
Shipping 2.1
Tax 5.5
Promos 0.1
Inventory 0.9
Returns 12.0
Account 2.1
Reviews 1.6
Search 1.4
Product 9.2
Reviews 1.7
Search 1.5
Product 9.3

46. ConfigurationMgmt.
Orders 1.2
DeploymentPipeline
Store UI 1.7
Cart 12.1
Shipping 2.1
Tax 5.5
Promos 0.1
Inventory 0.9
Returns 12.0
Account 2.1
Reviews 1.6
Search 1.4
Product 9.2
Reviews 1.7
Search 1.5
Product 9.3

47. ConfigurationMgmt.
Orders 1.2
DeploymentPipeline
AutomatedTesting
Store UI 1.7
Cart 12.1
Shipping 2.1
Tax 5.5
Promos 0.1
Inventory 0.9
Returns 12.0
Account 2.1
Reviews 1.6
Search 1.4
Product 9.2
Reviews 1.7
Search 1.5
Product 9.3

48. We Can’t Automate With
Physical Boxes!

49. ConfigurationMgmt.
Orders 1.2
DeploymentPipeline
AutomatedTesting
Store UI 1.7
Cart 12.1
Shipping 2.1
Tax 5.5
Promos 0.1
Inventory 0.9
Returns 12.0
Account 2.1
Reviews 1.6
Search 1.4
Product 9.2
Reviews 1.7
Search 1.5
Product 9.3

50. ConfigurationMgmt.
Orders 1.2
DeploymentPipeline
AutomatedTesting
Cloud/Containers
Store UI 1.7
Cart 12.1
Shipping 2.1
Tax 5.5
Promos 0.1
Inventory 0.9
Returns 12.0
Account 2.1
Reviews 1.6
Search 1.4
Product 9.2
Reviews 1.7
Search 1.5
Product 9.3

51. ServiceRegistry
ConfigurationMgmt.
Orders 1.2
DeploymentPipeline
AutomatedTesting
Cloud/Containers
Store UI 1.7
Cart 12.1
Shipping 2.1
Tax 5.5
Promos 0.1
Inventory 0.9
Returns 12.0
Account 2.1
Reviews 1.6
Search 1.4
Product 9.2
Reviews 1.7
Search 1.5
Product 9.3

52. ServiceGateway
ServiceRegistry
ConfigurationMgmt.
Orders 1.2
DeploymentPipeline
AutomatedTesting
Cloud/Containers
Store UI 1.7
Cart 12.1
Shipping 2.1
Tax 5.5
Promos 0.1
Inventory 0.9
Returns 12.0
Account 2.1
Reviews 1.6
Search 1.4
Product 9.2
Reviews 1.7
Search 1.5
Product 9.3

53. What’s Going On?!?!?!?!

54. ServiceGateway
ServiceRegistry
ConfigurationMgmt.
Orders 1.2
DeploymentPipeline
AutomatedTesting
Cloud/Containers
Store UI 1.7
Cart 12.1
Shipping 2.1
Tax 5.5
Promos 0.1
Inventory 0.9
Returns 12.0
Account 2.1
Reviews 1.6
Search 1.4
Product 9.2
Reviews 1.7
Search 1.5
Product 9.3

55. ServiceGateway
ServiceRegistry
ConfigurationMgmt.
Orders 1.2
DeploymentPipeline
AutomatedTesting
Cloud/Containers
Log Aggregation
Store UI 1.7
Cart 12.1
Shipping 2.1
Tax 5.5
Promos 0.1
Inventory 0.9
Returns 12.0
Account 2.1
Reviews 1.6
Search 1.4
Product 9.2
Reviews 1.7
Search 1.5
Product 9.3

56. ServiceGateway
ServiceRegistry
ConfigurationMgmt.
Orders 1.2
DeploymentPipeline
AutomatedTesting
Cloud/Containers
Log Aggregation
Monitoring
Store UI 1.7
Cart 12.1
Shipping 2.1
Tax 5.5
Promos 0.1
Inventory 0.9
Returns 12.0
Account 2.1
Reviews 1.6
Search 1.4
Product 9.2
Reviews 1.7
Search 1.5
Product 9.3

57. ServiceGateway
ServiceRegistry
ConfigurationMgmt.
Orders 1.2
DeploymentPipeline
AutomatedTesting
Cloud/Containers
Log Aggregation
Monitoring
Tracing
Store UI 1.7
Cart 12.1
Shipping 2.1
Tax 5.5
Promos 0.1
Inventory 0.9
Returns 12.0
Account 2.1
Reviews 1.6
Search 1.4
Product 9.2
Reviews 1.7
Search 1.5
Product 9.3

58. The PCI Auditor
Will Show Up!

59. ServiceGateway
ServiceRegistry
ConfigurationMgmt.
Orders 1.2
DeploymentPipeline
AutomatedTesting
Cloud/Containers
Log Aggregation
Monitoring
Tracing
Store UI 1.7
Cart 12.1
Shipping 2.1
Tax 5.5
Promos 0.1
Inventory 0.9
Returns 12.0
Account 2.1
Reviews 1.6
Search 1.4
Product 9.2
Reviews 1.7
Search 1.5
Product 9.3

60. Security & Distributed Authorization
ServiceGateway
ServiceRegistry
ConfigurationMgmt.
Orders 1.2
DeploymentPipeline
AutomatedTesting
Cloud/Containers
Log Aggregation
Monitoring
Tracing
Store UI 1.7
Cart 12.1
Shipping 2.1
Tax 5.5
Promos 0.1
Inventory 0.9
Returns 12.0
Account 2.1
Reviews 1.6
Search 1.4
Product 9.2
Reviews 1.7
Search 1.5
Product 9.3

61. Humans Still Required

62. Security & Distributed Authorization
ServiceGateway
ServiceRegistry
ConfigurationMgmt.
Orders 1.2
DeploymentPipeline
AutomatedTesting
Cloud/Containers
Log Aggregation
Monitoring
Tracing
Store UI 1.7
Cart 12.1
Shipping 2.1
Tax 5.5
Promos 0.1
Inventory 0.9
Returns 12.0
Account 2.1
Reviews 1.6
Search 1.4
Product 9.2
Reviews 1.7
Search 1.5
Product 9.3

63. Security & Distributed Authorization
ServiceGateway
ServiceRegistry
ConfigurationMgmt.
Orders 1.2
DeploymentPipeline
AutomatedTesting
Cloud/Containers
Log Aggregation
Monitoring
Tracing
Store UI 1.7
Cart 12.1
Shipping 2.1
Tax 5.5
Promos 0.1
Inventory 0.9
Returns 12.0
Account 2.1
Reviews 1.6
Search 1.4
Product 9.2
Reviews 1.7
Search 1.5
Product 9.3
DevOps
Processes
Training
New Roles/
Responsibilities

64. If you are interested in the
organizational issues, check out
Microservices: Organizing Large
Teams for Rapid Delivery
https://youtu.be/GE_SccMSYRI

65. So to address the issues with this…
OMSEcommerc
e

66. … people tell you to do this…
Security & Distributed Authorization
ServiceGateway
ServiceRegistry
ConfigurationMgmt.
Orders 1.2
DeploymentPipeline
AutomatedTesting
Cloud/Containers
Log Aggregation
Monitoring
Tracing
Store UI 1.7
Cart 12.1
Shipping 2.1
Tax 5.5
Promos 0.1
Inventory 0.9
Returns 12.0
Account 2.1
Reviews 1.6
Search 1.4
Product 9.2
Reviews 1.7
Search 1.5
Product 9.3
DevOps
Processes
Training
New Roles/
Responsibilities

71. REALLY COMPLEX

72. INTERCONNECTED

73. How We Package &
Deploy
• Virtual
• Physical
• Containers
Where We Run
• On Premise
• Cloud
• Hybrid
How We Design
• Buy vs Build
• Monolith
• Microservices
How We Manage
• DevOps
• Autoscaling
System

74. TAKES LOTS OF
TIME AND MONEY

75. We’re not suggesting these are bad
ideas but they are not simple, and
may not be necessary

76. For Amazon, Netflix, or Ali Baba they
are
• 480M products in the USA
• 37% of peak traffic in North America
• $14B single day sales

77. But what do you need?
• How many products do you sell?
• How much do you need to scale?
• How quickly do you need changes?

78. These may not be the answers

79. The Answer

80. The Answer
(really)

81. Everything has tradeoffs
Cost/Complexity
Capability

82. You can’t go from the far left…
Cost/Complexity
Capability

83. …to the far right
Cost/Complexity
Capability

84. And you may not need to
Cost/Complexity
Capability
Value

85. 1.Find out where you are
2.Take a small step towards your goal
3.Make adjustments based what you
learn
4.When faced with two or more
alternatives that deliver roughly the
same value, take the path that makes
the future change easiestDave Thomas: Agile is Dead

86. How we package and deploy

87. How we package and deploy
Cost/Complexity
Manual Continuous DeliveryAutomated Build/Deployments
Capability

88. Continuous Delivery
How we package and deploy
Cost/Complexity
Automated Build/Deployments
Capability
If you are here
Manual

89. How we package and deploy
Cost/Complexity
Manual Automated Build/Deployments
Capability
Continuous Delivery
You don’t always
have to get here

90. How we package and deploy
Cost/Complexity
Manual
Capability
Continuous DeliveryAutomated Build/Deployments
This may meet your
business needs

92. Chili’s Deployment Progression
June 2014
Repeatable
Multi page, 41 step
deployment manual
December 2014
Reliable
Manual deployment
reduced to 4 scripts
November 2015
Automated
Automated
deployments possible in
20 minutes without
impacting end-user
experience

93. Chili’s Deployment Progression
June 2014
Repeatable
Multi page, 41 step
deployment manual
December 2014
Reliable
Manual deployment
reduced to 4 scripts
November 2015
Automated
Automated
deployments possible in
20 minutes without
impacting end-user
experience
Lots of value gained here

94. Where We Run

95. Where we run
Cost/Complexity
On Premise Cloud NativeVirtual/Private
Capability

96. Cost/Complexity
Cloud NativeVirtual/Private
Where we run
Cost/Complexity
Capability
If you are here
On Premise

97. Cost/Complexity
On Premise Virtual/Private
Where we run
Cost/Complexity
Capability
Cloud Native
You don’t
always
have to get here

98. Cost/ComplexityCost/Complexity
Cloud NativeOn Premise
Where we run
Capability
Virtual/Private
This may meet your
business needs

99. Cost/Complexity
Where we run
Capability
Cost/Complexity
On Premise Virtual/Private Cloud Native

100. How We Design & Build

101. How we design and build
Cost/Complexity
Monolith MicroservicesModular Components
Capability
Cart Order
Catalo
g
Conten
t
Customer

102. Cart Order
Catalo
g
Conten
t
Customer
Microservices
How we design and build
Cost/Complexity
Modular Components
Capability
If you are here
Monolith

103. Cart Order
Catalo
g
Conten
t
Customer
How we design and build
Cost/Complexity
Monolith Modular Components
Capability
You don’t
always
have to get here
Microservices

104. How we design and build
Cost/Complexity
Monolith Microservices
Capability
This may meet your
business needs
Modular Components
Cart Order
Catalo
g
Conten
t
Customer

105. How we design and build
Cost/Complexity
Monolith Microservices
Capability
Modular Components
Cart Order
Catalo
g
Conten
t
Customer

106. Telecom Device Provider (Ex. A)
• $200 million in online revenue mostly
global web properties
• Moving from SaaS solution
• Budget $1M (est.)

107. Functional API boundaries can allow
operation with an existing monolith
Websites
Order API
Customer API
Catalog API

108. Online Ad/Services Company (Ex. B)
• $100 million in online revenue mostly
from a single web property
• Home grown system
• Expensive, failed re-platform in 2014
• Budget $ 1M (est.)

109. Larger bounded contexts allow for
practical moves away from the monolith
Customer
Composition API
Composition API
Client Application A
Client Application B
Catalog
Order
Content

110. Summary

111. You don’t always have to do the
coolest, most complicated thing, do
what meets your business need

112. Take small steps towards your goal
and measure the results

113. Make changes based on what you
learn

114. Credera can help with…
• Identification of high impact, lower
risk changes
• Implementation and migration
• Longer-term business and technical
strategy

115. More details
available in
Credera’s latest
whitepaper

116. Rackspace is the #1 managed cloud
provider

117. Broadleaf is trusted by premier brands
to provide next-level Ecommerce
solutions
• Offers and Promotions
• Content Management
• Search and Merchandising
• Order Management

118. Jason Goth
jgoth@credera.com
Brian Polster
bpolster@broadleafcommerce.com
Come see us at booth 2333