Oliver Bogner, Founder and CEO, Brandable; Cricket Lee, Founder and CEO, Fitlogic; Corrine Ruff, Editor, Retail Dive, Kevan Wilson, General Manager, Retail Partnerships, b8ta

1. Kevan Wilson
GM, Retail Partnerships

2. The Impact of the Internet

3. The 1st time ecommerce surpassed brick-and-mortar.
Black Friday 2017:
Online sales rose by 18%
In-store sales dropped by 5%
https://www.reuters.com/article/us-usa-holidayshopping/thanksgiving-black-friday-store-sales-fall-online-rises-idUSKBN13L0ZH
Consumer Purchases continue a dramatic shift online.

4. Physical Retail Store closures continue to escalate

5. For established or commodity brands
maximizing retail distribution points is key
But to innovators, brand control is key
It’s allowed brands to launch and grow
without a physical retail presence

6. Many established online innovators are
moving offline …but doing it themselves
>>>>>>>
Many smaller innovators choose to
delay entry into brick and mortar
thus giving online retailers an edge
In short, many cool brands are avoiding
traditional retail because it wasn’t
designed with makers in mind

7. Confidential • b8ta, Inc.
Why online brands avoid offline retail…..
1. Product selection is curated by a retail buyer with his/her own agenda
2.Brands want to retain control over the brand experience
3.Speed to shelf is an issue for many innovative makers
4.A broad, confusing and costly array of charges that impact their profitability
5.Lack of any real actionable quantitative and qualitative data

8. Did we really need
another brick and
mortar retailer?
No!
Unless, it is one that….
…focuses on being an extension of the brands themselves

9. b8ta believes that consumers are
“shopping ” differently.
Shopping is just as much about discovering
trying and learning as it is about buying.
It’s the reason Ecommerce sales numbers are
up, but store traffic hasn’t been impacted.
While more purchases are happening online,
the discovery is still happening in stores.

10. So….what if an offline, brick and mortar retailer…..
Didn’t care where a consumer purchased the product, even if it was from a “competitor”?
Could leverage the trend of “show-rooming” to help brands do better?
Could offer shoppers everything they want and none of what they don’t?
Approached retail…. as a service?

11. Hello, retail.
Introducing b8ta,
the software-powered retailer
designed for new product launches
b8ta is retail as a service

12. Make selling products Offline as easy, and more valuable, than Online
Embrace the trends of show-rooming and online purchasing versus competing with them
Address the needs of makers as primary
Use proprietary software to give offline brands the data and insights they get online+
Leverage the inherent strengths of physical stores to engage with consumers
Our Key Focus

13. Confidential • b8ta, Inc.
We’re about the Discovery of Innovative Products

14. We believe in hands-on experiences
with no boxes or barriers, ever

15. With highly trained, highly engaged people

16. The power of the b8ta experience for the consumer…..
EASE OF USE
LEARNTRYDISCOVER
Products you’ve never
seen, especially in person.
Touch, ride, drink, play.
Demo every product
before you buy.
Highly specialized experts
excited to engage and explain

17. The power of the b8ta experience for the maker….
Sign up to Shelf in just weeks.
Brands decide products & locations.
1
2
3
Out-of-box “HERO” placement
Hands-on discovery & demos
for every product
4
5
6
A customizable digital display
Designed to educate and entice.
Full control over message & pricing
and all in real-time
Consumer-focused product experts
Know the product and ecosystem.
Focused on consumer engagement
All for one simple fixed monthly charge
Quantitative and Qualitative Insights
Traffic, discoveries, dwell time,
engagements, demos, purchases and
consumer feedback in near real-time
100% of Sales Revenue
Yup, 100%

18. Create Excitement with
Innovative Products
Drive Repeat Traffic
With Ever-Changing Mix
The power of the b8ta experience for other retailers….
Reduce the Costs and Risks of
On-boarding New Products
Store Specific & Product Specific
Intel and Insights
Educate and
Demonstrate
We are friend, not foe

20. Confidential • b8ta, Inc.

21. Confidential • b8ta, Inc.
b8ta’s growth
December 2015
1st store in Palo Alto
November 2016
3 store pilot with Lowe’s
December 2016
2nd & 3rd flagship stores
December 2017
9 Flagship locations
70 Shops with Lowe’s
Much more to come in 2018

22. Thank you