Is your media more effective than the cost increase?
•Télécharger en tant que PPTX, PDF•
0 j'aime•280 vues
NRF NXT 2019 July 23, 2019 Vic Drabicky, Founder and CEO, January Digital
Recommandé
Recommandé
Contenu connexe
Similaire à Is your media more effective than the cost increase?
Similaire à Is your media more effective than the cost increase? (20)
Plus de National Retail Federation
Plus de National Retail Federation (20)
Dernier
Dernier (12)
Is your media more effective than the cost increase?
- 1. Vic Drabicky, Founder and CEO January Digital July 23, 2019 SESSION: Is your media more effective than the cost increase?
- 2. 2
- 3. 3 Facebook CPM is +47% and Google CPC is +14% YoY. FB Source: Kenshoo trends Report, 07/19 Google Source: Sidecar 2019 Benchmark Report, 2019
- 4. 4 Source: eMarketer Feb 2019
- 6. 6 Four ways you can counteract the cost increases.
- 7. 7 1. It all begins with planning.
- 8. 8 Plan for cost increases.
- 9. 9 If your spend is +30% and your ROI is +20%, you likely have an issue.
- 10. 10 Remember! Each dollar you spend is fractionally less effective.
- 11. 11 2. Accept that data is an asset.
- 12. 12 What’s the value of one customer’s data?
- 13. 13 Focus on the three Cs: Collection, Combination, Conversation
- 14. 14 3. Diversification is a requirement.
- 15. 15 Build a foundation, not a pillar.
- 16. 16 Revenue stack typically resembles: Email, Paid Search, Affiliate, Natural Search, Paid Social, Display, Other
- 17. 17 4. Adopt the 10% mentality.
- 18. 18 Pinterest, Snap, Smart Shopping, Placement Optimizer, Lead Gen, DPAs, TikTok…
- 19. 19 Four keys to combating high costs: 1. Planning 2. Data is an asset 3. Diversify 4. 10% mentality
- 20. 20 *BONUS* Aim for an 85% success rate.