Making inroads to conversational commerce

•

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National Retail Federation

Presentation from NRFtech 2018 Vittorio Banfi, Co-founder, Botsociety

Commerce de détail

© Botsociety Inc. 2017-2018 - vittorio@botsociety.com
Vittorio Banfi
Co-founder and CEO
2

Design Conversational Interfaces
Vittorio Banfi - CEO
vittorio@botsociety.com

© Botsociety Inc. 2017-2018 - vittorio@botsociety.com
Some of our customers
Our investors

© Botsociety Inc. 2017-2018 - vittorio@botsociety.com
Retail
5

© Botsociety Inc. 2017-2018 - vittorio@botsociety.com
Shift toward
micro brands
6

© Botsociety Inc. 2017-2018 - vittorio@botsociety.com
Copyright 2017 Nielsen Company (US) LLC. All rights Reserved 7

© Botsociety Inc. 2017-2018 - vittorio@botsociety.com
Building relationships at scale
12

© Botsociety Inc. 2017-2018 - vittorio@botsociety.com
Building relationships at scale
13
1. Analyze conversations
2. Design the conversations
3. Build the agent

© Botsociety Inc. 2017-2018 - vittorio@botsociety.com
3. Build the agent
16
Mature tech
Open source
A.I. training
>

Thank you
© Botsociety Inc. 2017-2018 - vittorio@botsociety.com

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Making inroads to conversational commerce

1.

2.

3. © Botsociety Inc. 2017-2018 - vittorio@botsociety.com Vittorio Banfi Co-founder and CEO 2

4. Design Conversational Interfaces Vittorio Banfi - CEO vittorio@botsociety.com

5. © Botsociety Inc. 2017-2018 - vittorio@botsociety.com Some of our customers Our investors

6. © Botsociety Inc. 2017-2018 - vittorio@botsociety.com Retail 5

7. © Botsociety Inc. 2017-2018 - vittorio@botsociety.com Shift toward micro brands 6

8. © Botsociety Inc. 2017-2018 - vittorio@botsociety.com Copyright 2017 Nielsen Company (US) LLC. All rights Reserved 7

9. © Botsociety Inc. 2017-2018 - vittorio@botsociety.com Personal relationship with the brand 8

10. © Botsociety Inc. 2017-2018 - vittorio@botsociety.com Smaller brands have an unfair advantage 9 Small brand

11. © Botsociety Inc. 2017-2018 - vittorio@botsociety.com Scaling personal relationships is difficult 10 Bigger brand ?

12. © Botsociety Inc. 2017-2018 - vittorio@botsociety.com Scaling conversations with technology 11 Brand Conversational experiences

13. © Botsociety Inc. 2017-2018 - vittorio@botsociety.com Building relationships at scale 12

14. © Botsociety Inc. 2017-2018 - vittorio@botsociety.com Building relationships at scale 13 1. Analyze conversations 2. Design the conversations 3. Build the agent

15. © Botsociety Inc. 2017-2018 - vittorio@botsociety.com 1. Analyze the conversations already happening 14 Brand

16. © Botsociety Inc. 2017-2018 - vittorio@botsociety.com 2. Design the conversational experience 15 Use cases Tone of voice Brand persona }

17. © Botsociety Inc. 2017-2018 - vittorio@botsociety.com 3. Build the agent 16 Mature tech Open source A.I. training >

18. Thank you © Botsociety Inc. 2017-2018 - vittorio@botsociety.com