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Consumer-Only Venture Capital
What Does it Take?
Works ridiculously fast
All-star recruiter
Obsessed with the product
Balances brain and heart
The Brands of the Future
Customer obsessed
Stand for something
Constant innovation and newness
Delivering a seamless end-to-end experience
[and-peet-suh]; noun
1. above the hype
2. issa movement
[and-peet-suh]; noun
1. that new new
2. home of the Tribe
[and-peet-suh]; noun
1. pizza, left of center
2. swagger house
[and-peet-suh]; noun
1. special cloth
2. in tune, out of bounds
// &pizza® IS AN ANTI-ESTABLISHMENT ESTABLISHMENT
BUILT ON THE RENOWN OF ITS CREATIVE PIES AND CRAFT
BEVERAGES, LOCALIZED SHOP DESIGN, AND THE
STRENGTH, UNITY AND VIBE OF ITS LIVING-WAGE-PAID,
AMPERSAND-TATTOOED TRIBE.
// WORK HARD, LIVE FAST, ORDER QUICK. TAKE THE
CULTURE - &pizza - TO GO.
BRAND
ETHOS
YOUR EMPLOYEES
ARE YOUR BRAND.
// OUR BUSINESS THRIVES OR FAILS
BECAUSE OF THE PEOPLE WITHIN IT.
// WE PAY THOSE PEOPLE A LIVING WAGE
BECAUSE WE WANT THEM TO FEEL
APPRECIATED, ENGAGED + SUPPORTED.
// WE TURNED &pizza INTO SOMETHING
THAT OUR WORKFORCE IS PROUD TO BE
A PART OF AND THAT SAYS SOMETHING
ABOUT WHO WE ARE AS PEOPLE AND
WHAT WE BELIEVE IN.
// WE LISTEN. WE RESPECT. WE ARE
STRONGER FOR IT.
TRIBE
FIRST
WE PARTNER WITH SMALL,
LIKE-MINDED KIDS WHO ARE
DOING BIG THINGS.
// INGREDIENT SUPPLIERS
// CHARITIES + COMMUNITY ORGS
// LOCAL ARCHITECTS + DESIGNERS
// STREET ARTISTS + MURALISTS
// DANCERS + MUSICIANS
// TATTOO PARLORS
LITTLE
GIANTS
THE OTHER WHITE HOUSE.
WASHINGTON, DC / 1500 SQ.FT
ONENESS // NO. 14
&pizza X VICKY
GONZALEZ
THE HUSTLE // NO. 16
&pizza X CHELOVE
RESTAURANT DEVELOPMENT + DESIGN AWARDS
// OUTSIDE THE BOX WINNER
// FORM + FUNCTION RUNNER UP
// BEST LIMITED-SERVICE HONORABLE MENTION
THE POINT // NO. 22
&pizza X RUBIN X
BISCO SMITH
TECHNOLOGY
@newgirlnyc
53k followers
@theantoniomostajo
10k followers
@breidsaams
108k followers
@elizabeth_bert
225k followers
@narrativeofnic
115k followers
@eastcoastfox
58k followers
DESIGN
TRANSFORMING
SPACES
ANSWERING A
NEW GENERATION
IGNITING
IMAGINATION
EXPLORING THE
SENSES
PLAYING
LIKE KIDS
BRINGING
PEOPLE
TOGETHER
MAKING A
STATEMENT
CAPTURING
MEMORIES
BE THE
EXPERIENCE
2 , 0 0 0 , 0 0 0 +
VISTORS ‘18
5 0 0 , 0 0 0 +
VISTORS ‘17
47
U N P R E C E D E N T E D
D E M A N D
7 5 0 , 0 0 0 EMAIL + SOCIAL FOLLOWERS
5 0 0 , 0 0 0
UVM X
MUSEUMOFICECREAM.COM
8 0 , 0 0 0 TICKETS SELL OUT INSTANTLY
1 , 5 0 0 + D A I L Y V I S I T O R S P E R L O C A T I O N
E V E R Y H O U R O F E V E R Y D A Y S O L D O U T
LA SF MIA
LOCATIONS
IN MONTHS
Museum of Ice Cream launched its fourth US Location in Miami Beach in
December 2017 following NYC, Los Angeles and San Francisco. Miami is in a
brand new four story ocean view OMA designed masterpiece in Faena.
NYC
A GL OB A L ME D IA PHENOMENON
U SA TOD AY FOR BES R EU TER S ABC N EW S B B C TH E N EW YOR K TIMES
H OLLYW OOD R EPOR TER GOOD D AY LA EATER LA LA W EEKLY
LOS AN GELES MAGAZIN E R EFIN ER Y29 LOS AN GELES TIMES H ELLO GIGGLES
N BC LA TH R ILLIST TIMEOU T TASTEMAD E H U FFIN GTON POST C N ET
VOGU E YAH OO OBSER VER BU ZZFEED C H OW HOU N D W ASHIN GTON
POST
C BS H AU TE LIVIN G N PR D ESIGN MILK
“ T H E H A M I L T O N O F L A ”
Forbes
“THE MUSEUM OF ICE CREAM IS SOLD OUT.
HERE'S WHAT YOU'RE MISSING”
NY Times
“CELEBS ARE SWIM M ING IN A POOL
OF SPRINKLES. HERE'S HOW”
USA Today
“BEYONCÉ JUST TOTALLY OWNED OUR INSTAGRAM
FEEDS.. AT MUSEUM OF ICE CREAM”
InStyle
“MUSEUM OF ICE CREAM IS THE HOTTEST
TICKET “”
Forbes
“THE MILLENNIAL DISNEY”
NY MAG
51
#MUSEUMOFICECREAM
1 0 0 M
102M
6 5 M
106M
#1
Trending on
Facebook
1 BILLION
Featured
SNAP & INSTA
+MOIC FANS POST MORE THAN 3X
SOCIAL SQUARED
CREATING ENVIRONMENTS
THAT ARE BUILT TO FOSTER
PHYSICAL HUMAN
CONNECTIONS & AMPLIFY ON
SOCIAL
#MUSEUMOFICECREAM
ANYTHING IS POSSIBLE

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Rock star entrepreneurs and the next generation of retail

  • 2.
  • 3. What Does it Take? Works ridiculously fast All-star recruiter Obsessed with the product Balances brain and heart
  • 4. The Brands of the Future Customer obsessed Stand for something Constant innovation and newness Delivering a seamless end-to-end experience
  • 5. [and-peet-suh]; noun 1. above the hype 2. issa movement [and-peet-suh]; noun 1. that new new 2. home of the Tribe [and-peet-suh]; noun 1. pizza, left of center 2. swagger house [and-peet-suh]; noun 1. special cloth 2. in tune, out of bounds // &pizza® IS AN ANTI-ESTABLISHMENT ESTABLISHMENT BUILT ON THE RENOWN OF ITS CREATIVE PIES AND CRAFT BEVERAGES, LOCALIZED SHOP DESIGN, AND THE STRENGTH, UNITY AND VIBE OF ITS LIVING-WAGE-PAID, AMPERSAND-TATTOOED TRIBE. // WORK HARD, LIVE FAST, ORDER QUICK. TAKE THE CULTURE - &pizza - TO GO. BRAND ETHOS
  • 6. YOUR EMPLOYEES ARE YOUR BRAND. // OUR BUSINESS THRIVES OR FAILS BECAUSE OF THE PEOPLE WITHIN IT. // WE PAY THOSE PEOPLE A LIVING WAGE BECAUSE WE WANT THEM TO FEEL APPRECIATED, ENGAGED + SUPPORTED. // WE TURNED &pizza INTO SOMETHING THAT OUR WORKFORCE IS PROUD TO BE A PART OF AND THAT SAYS SOMETHING ABOUT WHO WE ARE AS PEOPLE AND WHAT WE BELIEVE IN. // WE LISTEN. WE RESPECT. WE ARE STRONGER FOR IT. TRIBE FIRST
  • 7. WE PARTNER WITH SMALL, LIKE-MINDED KIDS WHO ARE DOING BIG THINGS. // INGREDIENT SUPPLIERS // CHARITIES + COMMUNITY ORGS // LOCAL ARCHITECTS + DESIGNERS // STREET ARTISTS + MURALISTS // DANCERS + MUSICIANS // TATTOO PARLORS LITTLE GIANTS
  • 8. THE OTHER WHITE HOUSE. WASHINGTON, DC / 1500 SQ.FT ONENESS // NO. 14 &pizza X VICKY GONZALEZ
  • 9. THE HUSTLE // NO. 16 &pizza X CHELOVE RESTAURANT DEVELOPMENT + DESIGN AWARDS // OUTSIDE THE BOX WINNER // FORM + FUNCTION RUNNER UP // BEST LIMITED-SERVICE HONORABLE MENTION
  • 10. THE POINT // NO. 22 &pizza X RUBIN X BISCO SMITH
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  • 47. 2 , 0 0 0 , 0 0 0 + VISTORS ‘18 5 0 0 , 0 0 0 + VISTORS ‘17 47 U N P R E C E D E N T E D D E M A N D 7 5 0 , 0 0 0 EMAIL + SOCIAL FOLLOWERS 5 0 0 , 0 0 0 UVM X MUSEUMOFICECREAM.COM 8 0 , 0 0 0 TICKETS SELL OUT INSTANTLY 1 , 5 0 0 + D A I L Y V I S I T O R S P E R L O C A T I O N E V E R Y H O U R O F E V E R Y D A Y S O L D O U T
  • 48. LA SF MIA LOCATIONS IN MONTHS Museum of Ice Cream launched its fourth US Location in Miami Beach in December 2017 following NYC, Los Angeles and San Francisco. Miami is in a brand new four story ocean view OMA designed masterpiece in Faena. NYC
  • 49. A GL OB A L ME D IA PHENOMENON U SA TOD AY FOR BES R EU TER S ABC N EW S B B C TH E N EW YOR K TIMES H OLLYW OOD R EPOR TER GOOD D AY LA EATER LA LA W EEKLY LOS AN GELES MAGAZIN E R EFIN ER Y29 LOS AN GELES TIMES H ELLO GIGGLES N BC LA TH R ILLIST TIMEOU T TASTEMAD E H U FFIN GTON POST C N ET VOGU E YAH OO OBSER VER BU ZZFEED C H OW HOU N D W ASHIN GTON POST C BS H AU TE LIVIN G N PR D ESIGN MILK
  • 50. “ T H E H A M I L T O N O F L A ” Forbes “THE MUSEUM OF ICE CREAM IS SOLD OUT. HERE'S WHAT YOU'RE MISSING” NY Times “CELEBS ARE SWIM M ING IN A POOL OF SPRINKLES. HERE'S HOW” USA Today “BEYONCÉ JUST TOTALLY OWNED OUR INSTAGRAM FEEDS.. AT MUSEUM OF ICE CREAM” InStyle “MUSEUM OF ICE CREAM IS THE HOTTEST TICKET “” Forbes “THE MILLENNIAL DISNEY” NY MAG
  • 51. 51 #MUSEUMOFICECREAM 1 0 0 M 102M 6 5 M 106M #1 Trending on Facebook 1 BILLION Featured SNAP & INSTA +MOIC FANS POST MORE THAN 3X
  • 52. SOCIAL SQUARED CREATING ENVIRONMENTS THAT ARE BUILT TO FOSTER PHYSICAL HUMAN CONNECTIONS & AMPLIFY ON SOCIAL #MUSEUMOFICECREAM