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Tech Savvy Store: Tracking, Analyzing and Engaging for Profit

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National Retail Federation
National Retail Federation

National Retail Federation Retail's BIG Show January 15-17, 2017

Commerce de détail
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Tech Savvy Store: Tracking, Analyzing and Engaging for Profit ROGER KIBBE, Sr. Dir., Global Customer Experience and Logistics Technology Strategy, GAP Inc. RONNY MAX, Principal, Silicone Waves
Sr. Dir., Global Customer Experience and Logistics Technology Strategy GAP Inc. @GapInc roger_kibbe@gap.com Principal Behavior Analytics .Academy Silicon Waves @SiliconWaves ronny.max@siliconwavesllc.co m
Why Invest in Store Technology?
Where to Invest? Customers Associates Infrastructure
What to Ask?  Will the solution distract or enhance from desired behavior?  What are the network, infrastructure and tech support requirements?  What are the retailer’s change management needs?

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Tech Savvy Store: Tracking, Analyzing and Engaging for Profit

  • 1. Tech Savvy Store: Tracking, Analyzing and Engaging for Profit ROGER KIBBE, Sr. Dir., Global Customer Experience and Logistics Technology Strategy, GAP Inc. RONNY MAX, Principal, Silicone Waves
  • 2. Sr. Dir., Global Customer Experience and Logistics Technology Strategy GAP Inc. @GapInc roger_kibbe@gap.com Principal Behavior Analytics .Academy Silicon Waves @SiliconWaves ronny.max@siliconwavesllc.co m
  • 3. Why Invest in Store Technology?
  • 5. What to Ask?  Will the solution distract or enhance from desired behavior?  What are the network, infrastructure and tech support requirements?  What are the retailer’s change management needs?